Understand customer movement with location analytics & proximity marketing
Identify footfall, high dwell areas, bottle necks, and even queue lengths to optimize your physical spaces
Purple’s location and proximity software is integrated over WiFi networks and uses de-identified MAC address ‘signals’ to understand how visitors move around your venue. We also use geo-fencing technology which allows you to create zones for specific areas of your venue, such as a new clothing range or food stall, to establish footfall journeys within your store for different customer segments.
This information is then fed into the Purple Portal where you can optimize your venue based on real-time information and what purchases customers are considering. Action this data with proximity marketing by driving campaigns that are triggered by a WiFi user’s location and behavior.