Blogs

Author: Dean Cookson

Business WiFi installation
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Business WiFi Installation: Doing it Right

How do you set up WiFi for your business? Click to read about the do-it-yourself route here and when you should call the experts.

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An Interview With Dr. David Custodio Pt.2: Healthcare Digitalization

Dr. David Custodio speaks about the benefits and challenges of Healthcare Digitalization with Purple SVP of Marketing Dean Cookson.

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An Interview With Dr. David Custodio Pt.1: Challenges Facing U.S. Healthcare

Boasting more than 30 years of experience in U.S. healthcare, Dr. David Custodio MD discusses the challenges facing U.S. healthcare.

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Accessibility Essentials for Real-Time Location Services

Understand why taking the time to consider accessibility can make a world of difference to millions of visitors by reading Accessibility Essentials for RTLS.

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TripAdvisor’s “Travel Safe” Tools Explained.

Until recently safety was a given. If you visited a shop or a restaurant you expected to be safe. COVID-19 has changed that for vistiors.

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How COVID-19 has impacted consumer behavior and what brands should be doing to adapt

There has been a great amount of research historically on the universal nature of human needs, most notably by Maslow and his Hierarchy of Needs and more recently in Positive Psychology. Universal human needs are always important, and should play a part in our approach, however the way these needs…

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How smart counters help businesses achieve social distancing?

Social distancing is likely here to stay, and although it presents a lot of challenges, it is something that's here to stay. See how smart counters help.

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Atea join the Purple partner network
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Atea join the Purple partner network

Purple has formed a new technology partnership with Atea, Northern Europe’s market leader in IT infrastructure.  Atea are a large IT integrator and transformation specialist with 7,400 employees and 4,000 consultants located in 87 offices. Located in seven countries —Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia, Atea offers a…

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How much does a CRM record cost and how good is it?|Cost per lead (per industry)|Cost per lead (per channel)|Google benchmarks - average click through rate|Percentage of visitors connecting to WiFi across industries|
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How much does a CRM record cost and how good is it?

For most businesses, leads, customer data, or CRM records, represent the lifeblood for driving sales. Unless you can get your hands on good information about the people you want to buy your product, regardless of what that product is, how are you ever going to get in contact with them?…

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Purple’s ‘Year of the Partner’ – what does it mean?
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Purple’s ‘Year of the Partner’ – what does it mean?

2019 is a critical year for Purple and an essential part of our success will come from our global community of over 2,000 partners. Ranging from global service providers to micro IT integrators in small countries, Purple has built a powerful and growing army of re-sellers to work with. The…

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How to increase app downloads with WiFi analytics|How to increase app downloads
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How to increase app downloads

Congratulations! You’ve built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on. There’s only one problem: your app is not being downloaded. If this is the case, then you’re encountering the same problem that many…

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A look at Purple’s new brand with John Oliver
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A look at Purple’s new brand with John Oliver, Chief Product Officer

You might have noticed that we’ve changed our branding. The first thing to say is that we are definitely still providing WiFi solutions. Purple WiFi is still a core product of ours. It’s just that driven by our customers needs, we’ve started to think of what we can provide above and…

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A glimpse of what to expect from Purple Portal V4
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A glimpse of what to expect from Purple Portal V4

We’ll very shortly be releasing an updated version of our portal, so we wanted to give you a glimpse of what to expect. Platform architecture rewrite with improved performance and access speeds As a direct result of the massive Purple WiFi deployments we’ve seen across the globe, we’ve rewritten the…

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