Blogs

Author: Dean Cookson

Business WiFi costs
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Business WiFi Costs: A Guide to Budgeting and ROI

Your can offset your business WiFi costs with these tips. See how you can start budgeting for business WiFi and get an ROI.

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Business WiFi solutions for improved connectivity and performance
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Business WiFi Solutions: A Deep Dive into Managed WiFi, WiFi as a Service, and More

If you're comparing business WiFi solutions, you need to read this article. We cover managed WiFi, WiFi as a service and more.

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High density WiFi
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High-Density WiFi Solutions

Can your WiFi solution solve for densely packed and high traffic usage? See how high density WiFi can improve your users' connection to your network.

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Cafe WiFi
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Social WiFi for Cafes and Restaurants

If you run a cafe or restaurant, social WiFi could provide your business with actionable data. See how you can social WiFi in your cafe with the comprehensive guide.

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Amusement park WiFi
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Amusement Park WiFi: From Thrills to Connectivity

Customers expect seamless connectivity at their favorite theme parks. Here's a guide on how to navigate WiFi solutions for your business.

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Business WiFi installation
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Business WiFi Installation: Doing it Right

How do you set up WiFi for your business? Click to read about the do-it-yourself route here and when you should call the experts.

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An Interview With Dr. David Custodio Pt.2: Healthcare Digitalization

Dr. David Custodio speaks about the benefits and challenges of Healthcare Digitalization with Purple SVP of Marketing Dean Cookson.

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An Interview With Dr. David Custodio Pt.1: Challenges Facing U.S. Healthcare

Boasting more than 30 years of experience in U.S. healthcare, Dr. David Custodio MD discusses the challenges facing U.S. healthcare.

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TripAdvisor’s “Travel Safe” Tools Explained.

Until recently safety was a given. If you visited a shop or a restaurant you expected to be safe. COVID-19 has changed that for vistiors.

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How COVID-19 has impacted consumer behavior and what brands should be doing to adapt

There has been a great amount of research historically on the universal nature of human needs, most notably by Maslow and his Hierarchy of Needs and more recently in Positive Psychology. Universal human needs are always important, and should play a part in our approach, however the way these needs…

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How smart counters help businesses achieve social distancing?

Social distancing is likely here to stay, and although it presents a lot of challenges, it is something that's here to stay. See how smart counters help.

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Atea join the Purple partner network
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Atea join the Purple partner network

Purple has formed a new technology partnership with Atea, Northern Europe’s market leader in IT infrastructure.  Atea are a large IT integrator and transformation specialist with 7,400 employees and 4,000 consultants located in 87 offices. Located in seven countries —Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia, Atea offers a…

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How much does a CRM record cost and how good is it?|Cost per lead (per industry)|Cost per lead (per channel)|Google benchmarks - average click through rate|Percentage of visitors connecting to WiFi across industries|
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How much does a CRM record cost and how good is it?

For most businesses, leads, customer data, or CRM records, represent the lifeblood for driving sales. Unless you can get your hands on good information about the people you want to buy your product, regardless of what that product is, how are you ever going to get in contact with them?…

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Purple’s ‘Year of the Partner’ – what does it mean?
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Purple’s ‘Year of the Partner’ – what does it mean?

2019 is a critical year for Purple and an essential part of our success will come from our global community of over 2,000 partners. Ranging from global service providers to micro IT integrators in small countries, Purple has built a powerful and growing army of re-sellers to work with. The…

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How to increase app downloads with WiFi analytics|How to increase app downloads
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How to increase app downloads

Congratulations! You’ve built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on. There’s only one problem: your app is not being downloaded. If this is the case, then you’re encountering the same problem that many…

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