November 15, 2021 Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday Black Friday 2021 will fall on the 26th of November, with businesses around the globe looking to welcome visitors back to their stores with all-time low prices for desired goods and services. Due to the global pandemic, Black Friday 2020 was more or less exclusively online, which meant many customers were unable to go out… Read More
May 21, 2021 How to A/B test your online world and your offline physical space There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and can record their data accordingly…. Read More
April 12, 2021 Location Analytics & Services: How they can increase revenue The first commercial satnav was released in 1990 as a revolutionary built-in feature for the Mazda Eunos Cosmo, and yet in 2021 we can order an Uber through a mobile application, see how far away the driver is, get to our destination on the quickest route possible all while sharing our location or eta with… Read More
March 18, 2021 Legal Requirements for Venue Occupancy in European Countries The restrictions on travel, business operations, and occupancy management within Europe have differed by country, here we take a look at some of the different approaches taken by individual European countries. Portugal Like many countries around the world, Portugal has had to react cautiously in combating new waves and outbreaks. On January 15th the Portuguese… Read More
March 03, 2021 Legal Requirements for Venue Occupancy for the U.S, Mexico, and Canada The Covid pandemic has forced governments across the globe to deal with various waves and strains of Covid19 very differently. Advice from WHO (The World Health Organisation) regarding personal safety was to wear a face mask in public and to maintain a safe distance from anyone around us. But as many governments haven’t dealt with… Read More
July 15, 2019 What’s the difference between a LAN and a WAN? A LAN, abbreviated from Local Area Network, is a network that covers a small geographical area such as homes, offices, and groups of buildings. Whereas a WAN, abbreviated from Wide Area Network, is a network that covers larger geographical areas that can span the globe. An example of a widely used WAN is the Internet,… Read More
May 16, 2017 Why big data doesn’t need to be a big issue Technological advancements and digital transformation are revolutionising the way businesses operate, with many actively converting data into insights to help them achieve their core business objectives. Through the use of big data and IoT, the UK economy is expected to generate £322 billion in revenue from 2015 to 2020, signalling that those organisations that fail… Read More
