The Purple Indoor Location Services Maturity Model
The Purple ‘Indoor Location Services Maturity Model’ shows a list of solutions available, and how effective they are when combined to meet expectations.
The importance of collecting real-time passenger feedback
The process of traveling can be stressful and passengers are looking for their experiences to be seamless, see why collecting real-time feedback is so important
Unified commerce: Retail survival through complete personalization
The survival of physical retail relies on businesses adapting to put customer experiences first by blending online and offline shopping experiences. See how.
Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday
In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!
How to A/B test your online world and your offline physical space
There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and…
Location Analytics & Services: How they can increase revenue
Find out about location technology and how the presence data collected can be utilized to increase revenue!
Legal Requirements for Venue Occupancy in European Countries
The restrictions on travel, business operations, and occupancy management within Europe have differed by country, here we take a look at some of the different approaches taken by individual European countries. Portugal Like many countries around the world, Portugal has had to react cautiously in combating new waves and outbreaks.…
Legal Requirements for Venue Occupancy for the U.S, Mexico, and Canada
The Covid pandemic has forced governments across the globe to deal with various waves and strains of Covid19 very differently. Advice from WHO (The World Health Organisation) regarding personal safety was to wear a face mask in public and to maintain a safe distance from anyone around us. But as…
What’s the difference between a WAN and a LAN?
A LAN (Local Area Network), is a network that covers a small geographical area such as homes and offices. Whereas WAN (Wide Area Network,) is a network that covers larger geographical areas.
Why big data doesn’t need to be a big issue
Technological advancements and digital transformation are revolutionising the way businesses operate, with many actively converting data into insights to help them achieve their core business objectives. Through the use of big data and IoT, the UK economy is expected to generate £322 billion in revenue from 2015 to 2020, signalling…