Blogs

Category: Social media

Social media usage around the world

I know what you’re thinking. Another social media blog post. Bear with me here. There’s a reason that they are so prolific in the blogosphere, and that’s because social media is one of the most vital aspects of  mass communication today. It’s one of the most prolific and abundant means of getting across what we…

A blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. What if companies could go beyond merely advertising to consumers or even trying to “engage” them in social media, and actually sell to them at the moment they are ready to buy, wherever they are? New technologies are opening up a world…

Most of us have come across websites, or in the case of Purple WiFi, Wireless internet, which gives us the option to log in through a social media account. ‘Social log in’, as it’s known, has advantages for the business, as well as the customer logging in. For the business it provides a wealth of…

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. The brick-and-mortar store experience has remained remarkably unchanged in the past 50 years. Since the days of the shopkeeper, people wander around shops looking for goods and then wait in line to pay. All that is about to change at an unprecedented pace;…

One of the reasons our social wifi system has been a runaway success is that people understand the value of social media, or do they? It is safe to say that most people know that there is a value in Facebook Likes and Followers on Twitter or LinkedIn, but what is the real value of a Facebook fan to…

Recent research by IDC for Facebook has shown the terrifying extent of our social media habit, with the average FB smartphone user  logging on 14 times a day! Obviously the growing use of smartphones makes it easier to fuel our addiction, where ever we are, whatever we’re doing! And the obsession will only get worse,…

Purple Portal Login

Please select your region below

Americas

Login now

EMEA

Login now

Asia-Pacific

Login now