Blogs
5 WiFi buzz topics from WBA’s Global Congress
Our VP Americas, Anne Lakstigala, recently attended the World Broadband Alliance Wi-Fi Global Congress in San Francisco. Anne was on a panel, hosted by Adlane Fellah, and discussing ‘Innovative Services over WiFi’. Here we take a look at the 5 big talking points and share our views on those hot topics. 1) Monetizing WiFi Advertising…
6 Ways Businesses Can Benefit from Indoor Location Services
Discover 6 real examples of businesses benefitting from indoor location services. From in-depth visitor analytics to enhanced venue safety and more!
6 ways to get more TripAdvisor reviews
Quality food, service and pricing are just some of the key ingredients that make a dining experience memorable and worth talking about. With 92% of people regularly or occasionally reading online reviews and 88% trusting them as much as personal recommendations, if your customers aren’t talking about your restaurant both…
6 Ways to ensure data security in remote work environments
Are your employees working from home and making you worry about security breaches? Here are 6 ways to ensure data security in remote work which you can use.
7 Gadgets Tech Heads Need This Christmas
So 2013 is soon coming to an end. Whilst there’s been a great range of gadgets and gizmos released, it’s a simple, sad fact that you just can’t have all of them. Well, unless you are Bill Gates. Then you can have all the things. However, with the festive season…
7 ways technology has developed over the last 10 years
The world of technology has massively changed over the last decade. We take a look at just how far we’ve come, with our top seven technology advancements list. 1) Smartphones With our smart phones we can now do almost anything that we can do with our home laptop. A recent stat…
76% of major retailers don’t offer free in-store WiFi
According to a recent study by mobile marketing agency Sponge, over three quarters of major UK retailers are missing out on the opportunity to engage with and learn about their customers, because they are not offering them access to in-store WiFi. Of 117 multi-store retailers in central London, only 28…
8 Best SaaS Marketing Tools and Platforms for 2021
There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users.…
8 Marketing Trends for 2018
In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will result in growth and loyalty. Teams step back and reflect on the past year’s performance, what worked well and how…
80% of mobile consumers are influenced by in-store Wi-Fi when deciding where to shop
A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks In early 2013, IDC issued the updated version of its IDC Retail Insights report outlining the top 10 predictions for the world-wide retail industry. One of the report’s authors is retail research director Leslie Hand. She…
802.1x Authentication for WiFi Networks: The Benefits
As we bring more and more devices join public WiFi networks, concerns around security and user authentication continue to dominate the conversation. This is especially true when debating the appropriate security protocols for large-scale, guest WiFi networks that onload hundreds, thousands or even millions of users a day. Without the…
A cure for phone addiction
In an earlier blog we looked at nomophobia, or the fear of being without a mobile phone. We concluded that some of us might actually be getting dangerously attached to our phones. So, to avoid such drastic action as jumping into a drain pipe to rescue a lost phone (like Ella…
A look at Purple’s new brand with John Oliver, Chief Product Officer
You might have noticed that we’ve changed our branding. The first thing to say is that we are definitely still providing WiFi solutions. Purple WiFi is still a core product of ours. It’s just that driven by our customers needs, we’ve started to think of what we can provide above and…
A retailers guide to meeting government social distancing guidelines
The British Prime Minister, Boris Johnson, announced on Monday 25th May that non-essential retailers will be allowed to reopen their doors on 15th June and urged shoppers to go out and spend to help revive the British economy. It’s great news for all of us as a sense of normality…
Accessibility Essentials for Real-Time Location Services
Understand why taking the time to consider accessibility can make a world of difference to millions of visitors by reading Accessibility Essentials for RTLS.