Blogs
You’ve got a restaurant loyalty app but why isn’t it increasing loyalty?
It’s been revealed that by 2020 there will be 21 billion connected devices invading our lives. A pretty mind-boggling stat, right? And considering the fact that mobile users spend 90% of their time on apps, it’s no surprise that restaurants are zoning in on this digital emergence. The likes of…
Why are guests staying at your hotel? [White paper]
Pin-pointing why each individual chooses your hotel over competitors is a challenging task for any marketing department no matter how big the budget is, and yet this information is they key to shaping direct booking strategies. There are an increasing number of international visitors and local tourists in Europe’s hotel…
Thousands enjoyed free WiFi during All Blacks victory against Argentina
Spectators that attended the Los Pumas vs All Blacks game on Saturday were able to enjoy high-speed connectivity and share memories of the game thanks to Efan, Cisco Meraki and Purple’s WiFi and analytics solution. Estadio Velez Sarsfield, Buenos Aires, played host to the 2017 Rugby Championship game on Saturday…
nicko cruises welcomes Purple and Deutsche Telekom on-board for guest WiFi
nicko cruises, a major provider of river cruises in Europe, has signed a five-year contract with Deutsche Telekom and Purple to deliver WiFi to its passengers. nicko’s cruise ships offer 4- to 5-star service and operate in more than twenty countries on scenic rivers and coastal sections. European telecommunications provider,…
Purple beats the competition to put powerful WiFi analytics in the hands of the Miami HEAT
Purple and the Miami HEAT have partnered to deliver a cloud-based Wi-Fi analytics solution for the upcoming guest Wi-Fi at AmericanAirlines Arena. The Purple solution, installed by Acuative, will provide Wi-Fi Marketing capabilities to enhance the venue experience. Purple will enable the collection of valuable guest data and provide relevant,…
WiFi and analytics is now on the menu at Aubaine restaurants
Diners visiting Aubaine French brasseries can now feast on free WiFi thanks to a solution delivered by Purple, the intelligent spaces company, which also allows the brand to learn more about their clientele by capturing detailed analytics from the network. With eight restaurants situated across London – including two cafes…
Purple Events: September is the month for creating worldwide connections
Turning physical spaces such as restaurants, transportation hubs and stadia into intelligent spaces is not a passing Internet of Things trend. Business and artificial intelligence – these have quickly become best practices of how to do business. Intelligent spaces are a means for companies to no longer guess who their…
Purple’s free product is a hit with award-winning polo club
Dallas Burston Polo Club in Warwickshire is now delivering free, fast WiFi to visitors and has seen a 63% increase in social engagement following the installation of Purple Free by Smart Wireless. The club, which is set in 600 acres of grounds, had no form of public WiFi and sought…
Leading leather brand rolls out Purple’s WiFi and analytics solution across Colombian stores
High-speed WiFi is now available to CUEROS VÉLEZ S.A.S shoppers in Colombia thanks to the installation of Purple’s advanced WiFi and analytics solution by MAAKAL S.A, which also allows the retailer to capture detailed customer insights. CUEROS VÉLEZ S.A.S owns more than 230 stores across Colombia and more than 20 stores…
Coastal museum entrusts Purple to connect visitors and capture valuable insights
Visitors to The Oceanographic Museum of Monaco can now use free on-site WiFi to share posts on social media, browse the web and connect with friends, whilst the attraction collects highly valuable visitor information thanks to a WiFi and analytics solution from Purple. The cliffside attraction located 85 metres above…
Do you know enough about your guests to deliver a personalised experience? [Infographic]
Technology and the internet has transformed the hotel booking and travel experience. Digital channels have influenced an era of customer experience where direct engagement and personalised marketing are the new norm, and interacting with guests before check-in is an expectation, not a courtesy. The number of international travellers to the…
Purple helps to deliver WiFi to thousands of revellers at Splendour in the Grass 2017
Festival goers attending Splendour in the Grass 2017 were able to access high-speed WiFi sponsored by VISA, whilst organisers captured demographic data about attendees thanks to Purple’s WiFi and analytics solution, installed by expert providers of networking solutions for events, NetEvent. This year’s festival attracted over 30,000 music lovers and…
There are stepping stones to every career, and Ellie’s was Purple
Applying for work experience is a great way to understand what it is you are looking for in a career. When you are unsure of what profession best suits your personality, skills, and most importantly, is a career you can be passionate about, work experience can give you a glimpse…
Purple to attend Cisco Connect Sweden, September 6, Stockholm
Sweden has accelerated its standing as a powerhouse of technology, innovation, and visionary leaders in Northern Europe. So, it comes as no surprise Cisco Connect will be returning to the country’s capital, Stockholm for a second year to host a day of strategic development in Secure Digitization for businesses and…
Popular UK wildlife parks have improved the way they interact with guests thanks to Purple
Paignton Zoo, Newquay Zoo and Living Coasts are working with Purple, the intelligent spaces company, Acronyms and Cisco Meraki to deliver connectivity to visitors whilst obtaining a wealth of data about their guests for outbound marketing. The tourist attractions, located in the South of England, are operated by the Whitley…