Blogs
Artificial intelligence, is it good or bad? Discuss.
Artificial intelligence; friend or foe? Imagine technology that could train a webcam on users while they are watching a political debate in the audience. Tracking their smiles, frowns and angry gesticulating, in order to measure their levels of agreement, confusion, horror or amusement and comparing their reactions to others. This…
Armature Works enhances its guest WiFi experience with Purple
Today Purple announced that it has entered into a strategic partnership with mixed-use event space Armature Works.
Arena WiFi: Understand your fans and drive superior engagement
Easily managing online experiences has never been easier than with arena guest WiFi solutions - Boost incremental revenue and capture highly valuable feedback
Are you WiFi Aware?
The Wi-Fi Alliance recently launched a certification program for a new technology and standard called Wi-Fi Aware. But what does this mean? What is Wi-Fi Aware? Wi-Fi Aware is an always-on technology that enables devices to discover other nearby devices, applications and information. We think this short video from the…
Appsbroker and Purple Join Forces to Drive Tangible Business Growth for Customers with insightNOW
Appsbroker and Purple have joined forces to drive tangible business value and growth for their customers through real-time business intelligence solutions.
Apple’s iOS 18 & macOS 15: The Impact on Public WiFi & How Purple Can Help
Stay ahead with Purple’s SecurePass, ensuring seamless and secure guest WiFi experience despite the latest iOS 18 & macOS 15 privacy updates.
Apple shows how Wi-Fi is becoming the new age of Proximity Marketing
Over the weekend Apple splashed out a $20m acquisition of the start-up company WiFiSLAM, in a great effort to increase its location and mapping capabilities after Google Maps put Apple Maps to shame earlier on this year. The Android mobile phone application includes indoor navigation for some shopping centres and…
Apple randomise MAC addresses with iOS 8 … or did they?
Some big news from Apple recently was the announcement that with iOS 8 they would be randomizing MAC addresses of devices when scanning for WiFi. We were all expecting this change as part of the iOS 8 release. HOWEVER Early testing by Purple WiFi and others has revealed that random…
Apple Pay: What is it, who will accept it and what impact will it have?
What is Apple pay? Apple Pay is a mobile payment system that acts as a digital wallet. It allows a user to make payments using compatible Apple devices. Apple Pay does not require Apple-specific contactless payment terminals. Currently, Apple Pay is only available for use in the US in its…
Announcing Purple’s Next Big Event: The Future of Hotels
So what’s it about? Hoteliers and partners will be joining us in London on 26th May, for our exclusive invite only event on ‘The Future of Hotels’, brought to you by Purple, Cisco & Cisco Meraki. We have an exciting selection of guest speakers and content, including a talk from…
And the Lord said, thou shalt use WiFi
Thou shalt use WiFi! On Sunday, WiFi usage received its most divine recommendation to date when St John’s Church in Mickleover, Derbyshire conducted the UK’s first digital church service. Tablet computers and WiFi from the café next door was used to stream hymns and bible passages during the service. Far…
Analytics Pro (beta): A detailed look at what’s new
Reporting and analytics have been at the core of Purple’s product offering since the very beginning, allowing our customers to achieve the job of querying their visitor data and using that data to uncover the insights that drive actions. Naturally, the scope and demand from our analytics has evolved over…
Analytics overload – getting to the why?
In January we launched our new analytics platform, and if I am being totally honest we were probably stretching the use of the word ‘analytics’ prior to this. The reality was that we had a great reporting platform, but that was it. If you’ve been a customer or partner of…
Analytics for physical spaces, really?
Not having analytics running on a digital website or applicaction is somewhat unheard of, yet we allow our physical venues to miss out.
An Interview With Dr. David Custodio Pt.2: Healthcare Digitalization
Dr. David Custodio speaks about the benefits and challenges of Healthcare Digitalization with Purple SVP of Marketing Dean Cookson.