Tag: Business
The SaaS landscape can be a complex place for marketers to navigate, that’s why we have put some ideas together to help you with SaaS marketing. How is SaaS marketing different? Unlike marketing a physical product, such as a car or watch, SaaS marketing can be difficult as you’re selling something that’s intagangable, people can’t…
Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how customers and visitors are engaging with your brand/business. It’s important not to underestimate the power of this valuable data, for online businesses they can help you understand poor-performing vs high performing content or the journey…
If the majority of your business wasn’t conducted online prior to the pandemic, I can almost guarantee that now, in some form or another a key part of your business can be found online and that’s why it’s important to protect it. Unsurprisingly the need for correct cybersecurity personnel and practices has only increased during…
As sure as water flows downhill it was inevitable that litigation would flow from the pandemic as lawyers sharpen their teeth and let the blame game begin! I was prompted to write this as I have had a flurry of interest from the PE and VC community, which is great, and they share our theory…
Low-cost solution to occupancy control enabling venues to optimize safety, comply with government guidance and offer visual reassurance to visitors by publicly displaying live occupancy numbers The solution connects with hardware that many venues already have installed, whether that’s access points or sensors (typically used for security), so offers an effective and low-cost solution The…
Purple, the intelligent spaces company, has the privilege of partnering with incredible companies across the globe. More than ever before, businesses want to know exactly who their customers are to deliver an engaging, interactive and personalised experience, and this includes marketing departments, data consultancies and agencies on behalf of their clients as well. Partnerships have…
