8 Marketing Trends for 2018 Business, Technology, Whitepaper, WiFi Technologyby Jessica Thomas23/11/2017Leave a Comment In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will...
Top 10 GDPR Tips Business, Technologyby Jessica Thomas02/11/2017Leave a Comment The European Union’s General Data Protection Regulation (GDPR) has quickly become a topical subject as the May 2018 deadline draws nearer. GDPR is designed to harmonize data privacy laws across...
Why big data doesn’t need to be a big issue Internet of Things, Multi Purpose, Technology, WiFi Technologyby Jessica Thomas17/05/2017Leave a Comment Technological advancements and digital transformation are revolutionising the way businesses operate, with many actively converting data into insights to help them achieve their core business objectives. Through the use of...
Purple’s top 6 digital marketing trends for 2016 Technologyby Jessica Thomas10/02/2016Leave a Comment 2016 is the year of the customer. But wait a minute, wasn’t 2015 the year of the customer? In fact, for several years it’s been all hail customer centric marketing....