data Archives | Purple

California Introduces New Data Privacy Laws

Data, Technology, WiFi Analytics, WiFi Technologyby Callum Clark05/11/2019Leave a Comment

With great data, comes great responsibility… Since Purple’s beginning in 2012, data security has been at the forefront of our business and we’ve always gone a step further by providing...

8 Marketing Trends for 2018

Business, Technology, Whitepaper, WiFi Technologyby Jessica Thomas23/11/2017Leave a Comment

In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will...

Top 10 GDPR Tips

Business, Technologyby Jessica Thomas02/11/2017Leave a Comment

The European Union’s General Data Protection Regulation (GDPR) has quickly become a topical subject as the May 2018 deadline draws nearer. GDPR is designed to harmonize data privacy laws across...

Why big data doesn’t need to be a big issue

Internet of Things, Multi Purpose, Technology, WiFi Technologyby Jessica Thomas17/05/2017Leave a Comment

Technological advancements and digital transformation are revolutionising the way businesses operate, with many actively converting data into insights to help them achieve their core business objectives. Through the use of...

Purple’s top 6 digital marketing trends for 2016

Technologyby Jessica Thomas10/02/2016Leave a Comment

2016 is the year of the customer. But wait a minute, wasn’t 2015 the year of the customer? In fact, for several years it’s been all hail customer centric marketing....