Blogs

Tag: Retail

why retailers should promote loyalty programmes
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Customer loyalty is one of the most important variables for retailers to consider when forecasting revenue, but in this post-covid environment where consumers are looking to tighten their wallets, seeking out competitive deals trumps any pre-existing loyalty. In this blog, we’re going to take a deep dive into the survey results of Purple’s consumer research…

how retail marketing must evolve for 2023
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Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…

customer surveys in fashion retailers
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Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world’s leading brands, and yet they are not seen as a constant necessity to continually improve experiences or understand customer expectations. In this blog, we’re going to reveal the power of customer surveys and the benefits…

retail survival with unified commerce
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The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely integrate their venues with online data collection. This mixed-channel future will allow retailers to transform and achieve stronger relationships with their customers through unified commerce. “Physical retail is at a…

digital transformation in retail omnichannel to unified commerce header
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Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviors and subsequently, the profitability of physical venues has become a large issue for the sector. Additionally, ethical expectations from consumers have created a need for businesses to implement ESG Strategies (that focus on environmental,…

indoor location services - indoor location technologies - indoor location based services
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Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies. This is often done to understand the movement of people and reduce the loss of revenue from lost or stolen assets. The Indoor Location Services market as defined by Gartner – “……

Retail,Technology
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Technology has been used as a tool that aids and improves performance in the retail industry for a large amount of time now but the COVID-19 outbreak has prompted retail stores globally to look for technology to help them improve safety as well as operations. The coronavirus pandemic has shifted the focus towards keeping visitors…

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Retail footfall surges as lockdown restrictions are eased: an analysis based on more than 50,000 venues across 120 countries. As different regions and countries across the world begin to ease lockdown restrictions, Purple’s Global Footfall Trends tool is allowing us to see what impact these measures are having on the footfall across industries.  Early results…

Black-friday closing the gap between online and offline data
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Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have taken a back seat, with businesses now focusing solely on collecting customer data from the online space. The problem… …offline still accounts for a huge…

Shifting retail’s focus from e-commerce to an inclusive Customer Algorithm
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E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to generate sales. In 2018, this focus is making a colossal shift back to a more balanced, in-depth ratio of offline to online consumer insights. Offline insights are similar…

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High-speed WiFi is now available to CUEROS VÉLEZ S.A.S shoppers in Colombia thanks to the installation of Purple’s advanced WiFi and analytics solution by MAAKAL S.A, which also allows the retailer to capture detailed customer insights. CUEROS VÉLEZ S.A.S owns more than 230 stores across Colombia and more than 20 stores across Costa Rica, Guatemala, México,…

In-Store WiFi: Are you using it to it’s full potential?
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Every day, millions of us use our smartphones, laptops, tablets, and wearable technology to connect to public WiFi access points (WAP). Ultimately, we expect to be connected wherever we go, and rely on established venues like shopping malls, department stores, and chain stores to provide us with reliable and secure in-store WiFi. With so many…

The Technology Behind Amazon Go: How it Works and What It Means for Retailers
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Whether you spotted it in your social feeds, saw it in a news headline, or were one of the 7.9 million people who have viewed its debut YouTube video, it’s likely you’ve heard of  Amazon Go. On December 5th 2016, Amazon announced that it was opening an 1,800 sq ft, fully digitized grab-and-go convenience store,…

Acuative becomes a Purple Certified Partner to attract new opportunities in retail
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Purple, the intelligent spaces company, today announced its certified partnership with Acuative, a global provider of IT and networking support services, based in New Jersey. Acuative helps both public and private sector organisations manage and service their information technology, data, cloud and voice networks. With offices located in the U.S., Europe and the Middle East,…

The history of online shopping
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eCommerce sales for 2021 are expected to exceed $4.9trillion USD! The ability to go online and purchase what we want or need within a minutes is something that the world has become strangely acustom to, and is certainly something that over time will become even more integrated. Check out these important steps taken to drive…

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