Closing the gap between your online and offline customer data
Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline…
Shifting retail’s focus from e-commerce to an inclusive Customer Algorithm
E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to…
Holiday shopping trends may be about Black Friday now, but you’re open 11 more months of the year too
One-third of consumers who plan to shop during the holiday season say they will brave Black Friday crowds this year, down from 51% in 2016 and 59%…
Leading leather brand rolls out Purple’s WiFi and analytics solution across Colombian stores
High-speed WiFi is now available to CUEROS VÉLEZ S.A.S shoppers in Colombia thanks to the installation of Purple’s advanced WiFi and analytics solution by MAAKAL S.A, which…
In-Store WiFi: Are you using it to it’s full potential?
Every day, millions of us use our smartphones, laptops, tablets, and wearable technology to connect to public WiFi access points (WAP). Ultimately, we expect to be connected…
The Technology Behind Amazon Go: How it Works and What It Means for Retailers
Whether you spotted it in your social feeds, saw it in a news headline, or were one of the 7.9 million people who have viewed its debut…
Acuative becomes a Purple Certified Partner to attract new opportunities in retail
Purple, the intelligent spaces company, today announced its certified partnership with Acuative, a global provider of IT and networking support services, based in New Jersey. Acuative helps…
The history of online shopping
1979 – It all began when Michael Aldrich ‘invented’ online shopping. Using videotex, a two way message service, it revolutionised businesses. We now know this as e-commerce.…
Guest blog: Lets Get Digital – Beacons review
Picture this – you’re walking in the mall (shopping centre of course in the UK but I love the way mall sounds) and you see a friend…
Purple WiFi’s summary of the ‘Future Stores’ Retail Report
The recent large scale study ‘The Future Stores 2014 State of Brick and Mortar Report’ has looked into the in-store retail experience and technology standards currently in…
Can stores really compete with online shopping?
Facts and figures Today’s newly released ONS (Office of National Statistics) retail figures show a clear upward trend in the retail market, with an increase of 3.7%…
