January 12, 2022 3 ways Marketing Automation software can improve retail experiences In an age where customers are becoming more and more discerning with every purchase, you’ve got to make sure that your store doesn’t just offer a ho-hum shopping experience. In this article, we will talk about how marketing automation can help elevate your brand’s retail experience. But first, a little background on the term itself…. Read More
February 24, 2021 Technology is making retail stores safer Technology has been used as a tool that aids and improves performance in the retail industry for a large amount of time now but the COVID-19 outbreak has prompted retail stores globally to look for technology to help them improve safety as well as operations. The coronavirus pandemic has shifted the focus towards keeping visitors… Read More
May 05, 2020 Global retail footfall surges as lockdown restrictions begin to ease globally Retail footfall surges as lockdown restrictions are eased: an analysis based on more than 50,000 venues across 120 countries. As different regions and countries across the world begin to ease lockdown restrictions, Purple’s Global Footfall Trends tool is allowing us to see what impact these measures are having on the footfall across industries. Early results… Read More
September 13, 2018 Closing the gap between your online and offline customer data Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have taken a back seat, with businesses now focusing solely on collecting customer data from the online space. The problem… …offline still accounts for a huge… Read More
April 21, 2018 Shifting retail’s focus from e-commerce to an inclusive Customer Algorithm E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to generate sales. In 2018, this focus is making a colossal shift back to a more balanced, in-depth ratio of offline to online consumer insights. Offline insights are similar… Read More
November 21, 2017 Holiday shopping trends may be about Black Friday now, but you’re open 11 more months of the year too One-third of consumers who plan to shop during the holiday season say they will brave Black Friday crowds this year, down from 51% in 2016 and 59% the year before, according to professional services giant, PwC. The latest holiday shopping trends study by PwC found there will be almost the same number of shoppers online… Read More
September 03, 2017 Leading leather brand rolls out Purple’s WiFi and analytics solution across Colombian stores High-speed WiFi is now available to CUEROS VÉLEZ S.A.S shoppers in Colombia thanks to the installation of Purple’s advanced WiFi and analytics solution by MAAKAL S.A, which also allows the retailer to capture detailed customer insights. CUEROS VÉLEZ S.A.S owns more than 230 stores across Colombia and more than 20 stores across Costa Rica, Guatemala, México,… Read More
February 21, 2017 In-Store WiFi: Are you using it to it’s full potential? Every day, millions of us use our smartphones, laptops, tablets, and wearable technology to connect to public WiFi access points (WAP). Ultimately, we expect to be connected wherever we go, and rely on established venues like shopping malls, department stores, and chain stores to provide us with reliable and secure in-store WiFi. With so many… Read More
January 19, 2017 The Technology Behind Amazon Go: How it Works and What It Means for Retailers Whether you spotted it in your social feeds, saw it in a news headline, or were one of the 7.9 million people who have viewed its debut YouTube video, it’s likely you’ve heard of  Amazon Go. On December 5th 2016, Amazon announced that it was opening an 1,800 sq ft, fully digitized grab-and-go convenience store,… Read More
January 18, 2017 Acuative becomes a Purple Certified Partner to attract new opportunities in retail Purple, the intelligent spaces company, today announced its certified partnership with Acuative, a global provider of IT and networking support services, based in New Jersey. Acuative helps both public and private sector organisations manage and service their information technology, data, cloud and voice networks. With offices located in the U.S., Europe and the Middle East,… Read More
February 18, 2015 The history of online shopping eCommerce sales for 2021 are expected to exceed $4.9trillion USD! The ability to go online and purchase what we want or need within a minutes is something that the world has become strangely acustom to, and is certainly something that over time will become even more integrated. Check out these important steps taken to drive… Read More
January 07, 2015 Guest blog: Lets Get Digital – Beacons review Picture this – you’re walking in the mall (shopping centre of course in the UK but I love the way mall sounds) and you see a friend who tells you that your favourite PiriPiri chicken is on offer at M&S, only that your friend is called Beacon, and communicates to you via mobile app! The… Read More
June 17, 2014 Purple WiFi’s summary of the ‘Future Stores’ Retail Report The recent large scale study ‘The Future Stores 2014 State of Brick and Mortar Report’ has looked into the in-store retail experience and technology standards currently in place at over 110 of America’s top companies. The survey’s aim was to investigate the trends and current use of technology to enhance customer experience. The respondents came… Read More
March 27, 2014 Can stores really compete with online shopping? Facts and figures Today’s newly released ONS (Office of National Statistics) retail figures show a clear upward trend in the retail market, with an increase of 3.7% compared to February 2013.  Increasingly customers are more confident in spending their money and inflation in stores is at an all time low. As the details in the… Read More
