Blogs

Tag: Retail

Retail footfall surges as lockdown restrictions are eased: an analysis based on more than 50,000 venues across 120 countries. As different regions and countries across the world begin to ease lockdown restrictions, Purple’s Global Footfall Trends tool is allowing us to see what impact these measures are having on the footfall across industries.  Early results…

Black-friday closing the gap between online and offline data

Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have taken a back seat, with businesses now focusing solely on collecting customer data from the online space. The problem… …offline still accounts for a huge…

Shifting retail’s focus from e-commerce to an inclusive Customer Algorithm

E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to generate sales. In 2018, this focus is making a colossal shift back to a more balanced, in-depth ratio of offline to online consumer insights. Offline insights are similar…

In-Store WiFi: Are you using it to it’s full potential?

Every day, millions of us use our smartphones, laptops, tablets, and wearable technology to connect to public WiFi access points (WAP). Ultimately, we expect to be connected wherever we go, and rely on established venues like shopping malls, department stores, and chain stores to provide us with reliable and secure in-store WiFi. With so many…

Acuative becomes a Purple Certified Partner to attract new opportunities in retail

Purple, the intelligent spaces company, today announced its certified partnership with Acuative, a global provider of IT and networking support services, based in New Jersey. Acuative helps both public and private sector organisations manage and service their information technology, data, cloud and voice networks. With offices located in the U.S., Europe and the Middle East,…

The history of online shopping

1979 – It all began when Michael Aldrich ‘invented’ online shopping.  Using videotex, a two way message service, it revolutionised businesses. We now know this as e-commerce. 1981 – Saw the first business to business transaction by UK based Thomson holidays. 1982 – Mintel, a videotex online service accessible by telephone lines, could be used…

Guest blog: Lets Get Digital – Beacons review

Picture this – you’re walking in the mall (shopping centre of course in the UK but I love the way mall sounds) and you see a friend who tells you that your favourite PiriPiri chicken is on offer at M&S, only that your friend is called Beacon, and communicates to you via mobile app! The…

Purple WiFi’s summary of the ‘Future Stores’ Retail Repo

The recent large scale study ‘The Future Stores 2014 State of Brick and Mortar Report’ has looked into the in-store retail experience and technology standards currently in place at over 110 of America’s top companies. The survey’s aim was to investigate the trends and current use of technology to enhance customer experience. The respondents came…

Can stores compete with online shopping?

Facts and figures Today’s newly released ONS (Office of National Statistics) retail figures show a clear upward trend in the retail market, with an increase of 3.7% compared to February 2013.  Increasingly customers are more confident in spending their money and inflation in stores is at an all time low. As the details in the…

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