Driving retail loyalty with WiFi
Retailers across the globe are looking for new ways to drive customer loyalty. With in-venue WiFi, businesses can influence and encourage loyalty at the right time.
Why retailers should utilize reward programs to enhance customer loyalty
Retailers are missing out on valuable opportunities to boost their visitor experiences, see how reward programs can help.
How retail marketing must evolve for 2023
Staying relevant in an ever-changing landscape is making it difficult for retailers to retain customer loyalty. See how retailers must evolve their marketing in 2023.
The power of customer surveys in fashion retail
Collecting customer feedback is one of the best ways to achieve a great customer experience. See how fashion retailers can make the most of surveys.
Unified commerce: Retail survival through complete personalization
The survival of physical retail relies on businesses adapting to put customer experiences first by blending online and offline shopping experiences. See how.
Digital transformation in retail: From omnichannel to unified commerce
Meeting new challenges from consumer expectations and shifts in the industry landscape retailers must adapt and adopt digital solutions.
What are Indoor Location Services? Updated for 2023
Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.
Technology is making retail stores safer
The COVID-19 outbreak has prompted retail stores globally to look for technology to help them improve safety as well as operations.
Closing the gap between your online and offline customer data
Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have taken a back seat, with businesses now focusing solely on collecting customer data from the online space. The problem… …offline…
Shifting retail’s focus from e-commerce to an inclusive Customer Algorithm
E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to generate sales. In 2018, this focus is making a colossal shift back to a more balanced, in-depth ratio of offline to online consumer…
Holiday shopping trends may be about Black Friday now, but you’re open 11 more months of the year too
One-third of consumers who plan to shop during the holiday season say they will brave Black Friday crowds this year, down from 51% in 2016 and 59% the year before, according to professional services giant, PwC. The latest holiday shopping trends study by PwC found there will be almost the…
Leading leather brand rolls out Purple’s WiFi and analytics solution across Colombian stores
High-speed WiFi is now available to CUEROS VÉLEZ S.A.S shoppers in Colombia thanks to the installation of Purple’s advanced WiFi and analytics solution by MAAKAL S.A, which also allows the retailer to capture detailed customer insights. CUEROS VÉLEZ S.A.S owns more than 230 stores across Colombia and more than 20 stores…
In-Store WiFi: Are you using it to it’s full potential?
Every day, millions of us use our smartphones, laptops, tablets, and wearable technology to connect to public WiFi access points (WAP). Ultimately, we expect to be connected wherever we go, and rely on established venues like shopping malls, department stores, and chain stores to provide us with reliable and secure…
The Technology Behind Amazon Go: How it Works and What It Means for Retailers
Whether you spotted it in your social feeds, saw it in a news headline, or were one of the 7.9 million people who have viewed its debut YouTube video, it’s likely you’ve heard of Amazon Go. On December 5th 2016, Amazon announced that it was opening an 1,800 sq ft,…
Acuative becomes a Purple Certified Partner to attract new opportunities in retail
Purple, the intelligent spaces company, today announced its certified partnership with Acuative, a global provider of IT and networking support services, based in New Jersey. Acuative helps both public and private sector organisations manage and service their information technology, data, cloud and voice networks. With offices located in the U.S.,…