Blogs

Category: Internet of Things

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Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday

In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!

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WiFi proximity marketing
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WiFi proximity marketing: Strategies and how they work

What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.

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The future of the office

Over 12 months after the global pandemic began, we’re starting to return to the office, socialize with friends and family, and in general getting our lives a little bit more back to normal.  In this blog, we’ll discuss the possibilities for office working, how returning industries could be influencing this,…

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Location Analytics & Services: How they can increase revenue

Find out about location technology and how the presence data collected can be utilized to increase revenue!

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Data Management Trends & Strategies for 2021

A new era for data handling? Over the past few years, the combination of ‘IoT’ devices & AI / Machine Learning has been used to collect huge amounts of big data. Companies from the IaaS (Infrastructure as a Solution) & PaaS (Platform as a Solution) markets are continually releasing new…

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Internet of Things and The Remote Workforce

The Internet of Things refers to the billions of physical devices around the world that are now connected to the internet, all collecting and sharing data.

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The Internet of Behavior – A marketing breakthrough or moral conundrum?

A quick summary of IoT – The “Internet Of Things” The “Internet of Things” was coined by British technology pioneer, Kevin Ashton in 1999, defining it as a system in which the internet is connected to the physical world by utilizing sensors and RFID tags. You can visualize the ‘IoT’…

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Must have christmas gifts for technology lovers 2019

Love it or loathe it, Christmas is literally around the corner (again, yes I know!) and if you’re like me and left it until the last minute, it’s probably time to rush around like a madman looking for presents and as a lover of both Christmas and technology, I find…

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How WiFi & IoT can be used for marketing

With each passing day, the internet expands further, providing savvy digital marketers with fresh possibilities. Sticking to the methods that got results 5 years ago isn’t going to have the same potency today. If you want to gain some traction when promoting your products, you need to think ahead and…

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Why big data doesn’t need to be a big issue
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Why big data doesn’t need to be a big issue

Technological advancements and digital transformation are revolutionising the way businesses operate, with many actively converting data into insights to help them achieve their core business objectives. Through the use of big data and IoT, the UK economy is expected to generate £322 billion in revenue from 2015 to 2020, signalling…

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802.1x authentication
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802.1x Authentication for WiFi Networks: The Benefits

As we bring more and more devices join public WiFi networks, concerns around security and user authentication continue to dominate the conversation. This is especially true when debating the appropriate security protocols for large-scale, guest WiFi networks that onload hundreds, thousands or even millions of users a day. Without the…

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Young coders set to conquer Purple challenge in local hackathon
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Young coders set to conquer Purple challenge in local hackathon

Following the success of last year’s event, Purple’s development team is once again set to help school children in Greater Manchester develop their coding and programming skills at the 2017 Tameside Hackathon. The Tameside Hackathon, which kicks off today, gives children aged 12 to 18 years-old the chance to get…

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The Technology Behind Amazon Go: How it Works and What It Means for Retailers
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The Technology Behind Amazon Go: How it Works and What It Means for Retailers

Whether you spotted it in your social feeds, saw it in a news headline, or were one of the 7.9 million people who have viewed its debut YouTube video, it’s likely you’ve heard of  Amazon Go. On December 5th 2016, Amazon announced that it was opening an 1,800 sq ft,…

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IOT: It’s a Thing thing (except it isn’t) - by Dan Warren
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IOT: It’s a Thing thing (except it isn’t) – by Dan Warren

When I was asked to write some blog pieces about the Internet of Things, I was both excited – because it is a topic I think is of massive importance – and slightly worried, since the Internet of Things is such a broad subject. There was a temptation to launch…

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2016’s Big Fat List of IoT Gadgets|||||||||
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2016’s Big Fat List of IoT Gadgets

Now that 2016 is coming to a close, it’s easy to see why this year has been THE year for making the Internet of Things a bigger part of our lives. More and more connected gadgets have sprung up to make previously ‘dumb’ things smart. In no particular order (because…

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