Blogs
Purple Support – Introducing Live Chat
Quick question? When was the last time you sent an email to a friend or family member? How about the last time a friend or family member sent an email to you? Can you even remember?! My guess is if you can, it is a very rare occurrence. So, why…
How to increase customer engagement using WiFi analytics
Do you offer free WiFi access in your public building? Whether it’s a cafe, a supermarket, a bowling alley or a cinema, you’re missing out on valuable user data if you’re not using WiFi analytics to assess the preferences and behaviors of your customers. Allowing a customer to log-in to…
Why you should start a company running club
If you stand around the front of the Purple offices at 5pm on a Monday you will notice a gathering of individuals donning their running gear. For over a year the Purple running club has been going strong and we even recently ran the Great Manchester Run for the amazing…
Salesforce World Tour!
The Sales Operations team were allowed a rare outing last week and headed down to the ExCel London for the Salesforce World tour. This is a major event on the Salesforce calendar, and the whole team had a great time. Trailblazers Kicking off the was the main keynote: A Celebration…
Transforming presence data into actionable location data
Location data provides more intelligence than just x and y. Yes, it can tell you how many people visit your venue, but did you know it can also be used to track visitor movement throughout your venue? Opening the doors for proximity marketing, way-finding, personalized customer engagement and more. The…
Guest WiFi alone won’t give you a competitive edge, but advanced WiFi will. Here’s why…
It’s no secret that one of the hottest questions in the boardroom of each business is “what will give us the competitive edge?” But in a hyper-competitive world, where technology is evolving at a faster rate than many businesses can keep up with, and customers are continually demanding more… How…
Who would work in a place like this?
Let me set the scene. It’s a cold, wet, Tuesday night and I’m in Manchester. Well, not exactly. I’m driving back to Salford (home) from Hollinwood (work) so technically not ‘in’ Manchester but close enough? I’ve worked a little late due to the time difference with our Austin office, so…
How long do you spend reading T&Cs?
Global business analytics provider, Purple WiFi, has released findings from a study into user attitudes towards their data. With access to the behavior of over 110 million users globally, Purple are well-placed to present accurate and comprehensive results. Purple were able to show that, despite amending their own privacy documents…
Restaurants of the future
The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but it’s the digital experience that will leave a lasting impact on customers and ultimately allow restaurants to differentiate themselves from…
What is WiFi analytics and why is it important for your business?
In this blog, we cover what is WiFi Analytics, WiFi analytics data, WiFi analytics for business, and why it is such a necessity for venues.
Methods of capturing customer data: What is the best way to capture customer data in-store?
Looking for new ways to capture customer data? In this blog, we'll reveal the best methods of capturing customer data as well as their pros and cons.
How much does a CRM record cost and how good is it?
For most businesses, leads, customer data, or CRM records, represent the lifeblood for driving sales. Unless you can get your hands on good information about the people you want to buy your product, regardless of what that product is, how are you ever going to get in contact with them?…
Getting Personal with Purple’s CEO, Gavin Wheeldon
I’ve got to know Gavin really well over the years I’ve been at Purple. Gavin is happily married with two daughters, aged six and nine. He’s a family man, super smart, down to earth and approachable. He holds strong values and views, and he doesn’t suffer politics or fools. So…
Analytics overload – getting to the why?
In January we launched our new analytics platform, and if I am being totally honest we were probably stretching the use of the word ‘analytics’ prior to this. The reality was that we had a great reporting platform, but that was it. If you’ve been a customer or partner of…
Purple’s ‘Year of the Partner’ – what does it mean?
2019 is a critical year for Purple and an essential part of our success will come from our global community of over 2,000 partners. Ranging from global service providers to micro IT integrators in small countries, Purple has built a powerful and growing army of re-sellers to work with. The…