Blogs

Category: Business

why retailers should promote loyalty programmes
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Customer loyalty is one of the most important variables for retailers to consider when forecasting revenue, but in this post-covid environment where consumers are looking to tighten their wallets, seeking out competitive deals trumps any pre-existing loyalty. In this blog, we’re going to take a deep dive into the survey results of Purple’s consumer research…

indoor location tracking header
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Over the past 10 years, this term and the market have evolved to include a host of indoor location services such as Digital Wayfinding, Asset Tracking, and more relevant than ever Guest WiFi. The exponential growth witnessed has proven there is a real need to understand physical spaces and the visitors in them, just as…

how retail marketing must evolve for 2023
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Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…

digital transformation in retail omnichannel to unified commerce header
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Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviors and subsequently, the profitability of physical venues has become a large issue for the sector. Additionally, ethical expectations from consumers have created a need for businesses to implement ESG Strategies (that focus on environmental,…

chris dedicoat header
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Manchester-based technology company, Purple, has secured the services of Chris Dedicoat, former Executive Vice President (EVP) for multinational corporation Cisco, as a non-executive director. As EVP for Worldwide Sales & Field Operations, Chris led a global team to help drive revenue worth over $47bn. He spent 23 years at the California-headquartered company, during which time…

6 ways businesses can benefit from indoor location services
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Indoor location services have long yielded considerable value for large venues, offering their visitors and WiFi users more in-premise safety, easier navigation, and more. Such technologies are not exclusively valuable for large venues alone, however. From businesses in the hospitality industry to healthcare facilities, indoor location services have ample applications and equally plentiful potential benefits….

encourage more visits and manage overflow in healthcare facility
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The Covid-19 pandemic has seen many people postpone their healthcare visits out of fear of infection. On top of that, due to sparse resources, critical Covid-19 cases caused a reshuffling of medical departments to fight the disease. Non-Covid patients, like those with diabetes and cancer, lost fast access to doctors for regular checkups. Fast forward…

crm benefits for smb businesses header
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Between accelerated omnichannel marketing digitization, in part fueled by COVID, and increasingly fragmented customer journeys, customer relationships offer unquestionable value. Marketing trends continue to highlight that customer satisfaction is imperative, driving deep customer journey mapping, UI/UX optimizations, and more. In this context, Customer Relationship Management (CRM) software has advanced rapidly itself, quickly becoming a marketing…

cyber security & seo
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Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets – but is it the same for our SEO performance? For modern-day businesses, securing a space on Google’s first page is a top priority. It drives organic traffic, high-value leads, and increased profit, which is why…

purple wifi advertising
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Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social media advertising. These options, while sometimes effective, are getting more expensive as businesses compete for the attention of their desired audience. For example, 64% of brands are looking…

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Improving customer engagement and increasing revenue has always been at the forefront of any marketeer’s mind, but how often do these methods last before a new solution is required? Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost! Too good to…

WiFi proximity marketing
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What is proximity marketing and why is it used? Proximity marketing is a communication strategy that businesses use to maximize engagement with customers in real-time within a targeted space. Real-time comms used in proximity marketing will often consist of advertising campaigns, customer support options, as well as many other engagement strategies that adopt a ‘right…

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Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a business whose conduct disappointed them. For businesses, they may range from unpleasant, albeit well-meaning, blows to their public image to unwarranted, indiscriminate personal remarks. Still, customer complaints are good for…

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Telesystem, an industry leader in designing customized solutions with white-glove support for multi-location businesses, announced today their strategic partnership with Purple. The new partnership will add Purple’s suite of products into Telesystem’s growing managed solutions portfolio, with a focus on creating Intelligent Space through helping venues optimize safety, enhancing the customer experience, and driving revenue….

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Over 12 months after the global pandemic began, we’re starting to return to the office, socialize with friends and family, and in general getting our lives a little bit more back to normal.  In this blog, we’ll discuss the possibilities for office working, how returning industries could be influencing this, and how large office owners,…

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Most businesses around the globe invest a lot of time and resources into acquiring new customers, the aim being to widen the customer base as much as possible. However, a study by Marketing Metrics in Jill Griffin’s book ‘Customer Loyalty: How to earn it’ revealed the probability of successfully selling a product or service to…

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