Blogs

Category: Business

Most businesses around the globe invest a lot of time and resources into acquiring new customers, the aim being to widen the customer base as much as possible. However, a study by Marketing Metrics in Jill Griffin’s book ‘Customer Loyalty: How to earn it’ revealed the probability of successfully selling a product or service to…

The SaaS landscape can be a complex place for marketers to navigate, that’s why we have put some ideas together to help you with SaaS marketing.  How is SaaS marketing different?  Unlike marketing a physical product, such as a car or watch, SaaS marketing can be difficult as you’re selling something that’s intagangable, people can’t…

Appsbroker, one of EMEA’s largest Google-only Managed Services Providers, and Purple, leading provider of intelligent spaces solutions have joined forces to drive tangible business value and growth for their customers through real-time business intelligence solutions. Read on to learn more. Purple is a UK-based technology firm that offers a free WiFi platform enabling businesses to…

Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how customers and visitors are engaging with your brand/business.  It’s important not to underestimate the power of this valuable data, for online businesses they can help you understand poor-performing vs high performing content or the journey…

2020 will always be a year associated with COVID-19. It’s important that to remember that although the global pandemic has seen a slow down in many economies and sectors, there has been a huge advance in the rate of adoption of new technologies, and with that comes a new way of living, working, and thinking. …

Purple, the intelligent spaces company has announced its partnership with Allied Telesis, a leading provider of hardware and software products that allow customers to build secure, feature-rich, and scalable data exchange solutions, supporting their TQ5403 Series of wireless Access Points. Data analytics are imperative when it comes to optimizing venue operating costs and public safety…

If the majority of your business wasn’t conducted online prior to the pandemic, I can almost guarantee that now, in some form or another a key part of your business can be found online and that’s why it’s important to protect it.   Unsurprisingly the need for correct cybersecurity personnel and practices has only increased during…

The queue, or line if you are over the pond, has a long history. The first format of it was from the 19th century with the industrial revolution as more people gravitated to cities in the UK. Unsurprisingly, having invented it, Britain is world-famous for our orderly queues. There is however a misconception that Brits…

I’ve written quite a lot recently about how consumer sentiment towards safety and risk has changed more in the past 9 months than it has for the majority of my life. Until recently safety was a given. If you visited a shop or a restaurant you expected to be safe. No one was banging on…

Manually counting people in and out is an inefficient way to collect numbers of visitors, in addition to this, many venues are having to hire additional members of staff to assist with this.  Venues globally, such as supermarkets and high street retailers have opted to implement a one-in-one-out strategy, where a member of staff stands…

Many businesses have existing infrastructure that can be repurposed to meet the needs of the COVID world and beyond 2020 has changed the way we interact with physical spaces forever. Whether that be changes in the workplace such as employees only visiting the office once or twice a week as opposed to the traditional 9…

Universities have been in the news recently for multiple reasons, specifically how they keep their students safe while delivering on the tuition and learning that those students are paying for.  The uniqueness of the university business model means that those institutions are under acute pressure to deliver, from their students (both current and future) and…

Imagine we’re sat having a beer together and I’m chatting to you about my amazing eCommerce business, you’re naturally curious of course, and ask about how many visitors I have, how often they come, what the conversion rate is, all logical questions given the topic we’re discussing, to which however I look blankly back at…

You don’t know what you don’t know and the world we live in is full of unknowns and there are many people scratching their head and trying to predict what the new normal might be on many fronts. For most physical spaces and most definitely office spaces we do know it won’t be the same…

Visitors and staff are put off by going into venues and offices due to coronavirus. To ensure business survival, companies and brands need to look to technology to improve the safety and attractiveness of their venues and offices. Visitors and staff wish to feel safe when going into a store or entering the office, especially…

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