December 04, 2017 Hotel group improves guest communication thanks to Purple and Nowire Networks South American boutique hotel and apart hotel group, Inmobiliaria Su Ksa, and its guests are benefiting from the investment in a new guest WiFi solution that will see management gaining valuable analytical data to improve guest experience within each location. Purple’s WiFi and analytics solution has been installed initially at Hotel Capital in Chile, with… Read More
November 28, 2017 Is Black Friday still big for retail? Our analytics suggest it is. Stomachs have barely settled from Thanksgiving dinner before Black Friday madness kicks off on the fourth Friday of November each year. Consumers line up Thursday night and in the early hours to get their hands on discounted TVs, clothing, gadgets and Christmas gifts battling thousands of other consumers literally diving into the day. Retail market… Read More
November 23, 2017 8 Marketing Trends for 2018 In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will result in growth and loyalty. Teams step back and reflect on the past year’s performance, what worked well and how to improve on the campaigns… Read More
November 21, 2017 Holiday shopping trends may be about Black Friday now, but you’re open 11 more months of the year too One-third of consumers who plan to shop during the holiday season say they will brave Black Friday crowds this year, down from 51% in 2016 and 59% the year before, according to professional services giant, PwC. The latest holiday shopping trends study by PwC found there will be almost the same number of shoppers online… Read More
November 02, 2017 Top 10 GDPR Tips The European Union’s General Data Protection Regulation (GDPR) has quickly become a topical subject as the May 2018 deadline draws nearer. GDPR is designed to harmonize data privacy laws across Europe to protect and empower all EU citizens data privacy, and is sure to reshape the way organisations approach data privacy. As worldwide pressure continues… Read More
September 16, 2017 Purple Events: September is the month for creating worldwide connections Turning physical spaces such as restaurants, transportation hubs and stadia into intelligent spaces is not a passing Internet of Things trend. Business and artificial intelligence – these have quickly become best practices of how to do business. Intelligent spaces are a means for companies to no longer guess who their target audience is and what… Read More
July 23, 2017 How Much Influence Does TripAdvisor Have On Your Results? Since its early beginnings in 2000, the review giant TripAdvisor has eclipsed the travel, tourism, res-taurant, and leisure industries; now in 2017, TripAdvisor’s famous review bubbles represent over 7 million businesses across the globe, with 500 million reviews and counting. Undoubtedly, there are a wealth factors contributing to TripAdvisor’s success, but it’s their consum-er-driven platform… Read More
June 13, 2017 Newly Certified Partner to promote Purple at leading U.S. conference Von Technologies, a newly Certified Purple Partner, is set to attend the largest U.S. conference for female business owners to discuss business trends, innovative technology disruptors and WiFi analytics at an interactive workshop. The Chicago based IT company focuses on technology deployments, network infrastructure, and managed intelligent wireless networks and is owned by Michelle Vondrasek,… Read More
May 24, 2017 Purple crowned Business of the Year at the Greater Manchester Business Awards Purple, the intelligent spaces company, is delighted to have won the award for Business of the Year with 50 plus employees at the Greater Manchester Business Awards 2017. Organised by innov8 Conference Services, the inaugural event, which took place last Friday evening, recognised standout organisations from across the Greater Manchester region, with the final and most… Read More
May 07, 2017 Mi-IDEA: The 6 benefits a start-up can achieve from an accelerator programme by Thomas Young, our Product Manager Earlier this month, Kerry Wright (Purple’s Director of Alliances) and I attended and presented at the Mi-IDEA accelerator, run by Cisco and Manchester Science Park. The night started with an introduction to the accelerator by Tom Kneen, Head of Business Development at Cisco. Tom described the Mi-IDEA accelerator as a ‘Post-Accelerator’ for start-ups that are… Read More
April 05, 2017 How Do WiFi Extenders Work? Nowadays, WiFi is more than just a convenient way to connect to the internet – it’s an essential tool that we use to remain productive, efficient, and connected. With the rise of advanced wearable tech, smart appliances/machinery, and other WiFi-enabled devices, easy-access WiFi has become a staple, and we’ve dramatically hiked up our standards around… Read More
April 04, 2017 Purple is now live at the holy burial site of King David Purple, the intelligent spaces company, is connecting those who visit King David’s Tomb in Jerusalem following the installation of its WiFi and analytics solution by Boot Net Ltd, a Certified Purple Partner. King David’s Tomb is the burial place of the biblical King of Israel, and is also believed by many to be the place… Read More
April 01, 2017 An insight into Purple Free from John Oliver, our Chief Product Officer After much anticipation, we are delighted to unveil our brand new free license product, which will help us turn even more of the world Purple. Purple Free is a cutting-edge product with market leading capabilities, without any of the fees charged by leading Utility WiFi providers. As of Monday 3rd of April, our free product… Read More
April 01, 2017 Purple turns WiFi market on its head by unveiling new free product Purple, the intelligent spaces company, has today announced its brand new free licence product, which delivers more advanced functionality than other paid-for utility WiFi solutions on the market. The WiFi and analytics provider made the bold, yet strategic move to disrupt a market that continues to charge unnecessary fees for Wifi services with limited capabilities,… Read More
March 26, 2017 Purple gets golden ticket for maiden flight from Manchester to San Francisco Here at Purple, we have a reputation for breaking new ground. We were the first mover in our market, delivering a unique WiFi and analytics solution to business and venues around the world that provides them with customer insights and marketing tools for real world spaces. Tomorrow, Tuesday March 28th, will mark another first for… Read More
March 23, 2017 Complit Networks is set to wave the flag for Purple in Belgium Purple, the intelligent spaces company, is pleased to announce that Complit Networks, based in Belgium, is set to sell its solution to European brands as a newly Certified Partner. Complit Networks works with Aerohive, a leading WiFi hardware manufacturer, and will deliver Purple’s WiFi and analytics solution to businesses located in Belgium and the Netherlands, focusing on… Read More
