Blogs
Category: Business
The new normal office environment
Most people have embraced home working, taken the time to make their space their own in ways they could never do in the office environment.
Presence technology reassures visitors with occupancy control
Occupancy control allows businesses to improve social distancing and operations whilst ensuring visitors and staff remain safe.
Businesses receive fines for breaking COVID occupancy limits
Ensuring that a business has no more than the correct number of occupants in a venue at any given time has never been more important.
Shareholders can sue companies if they fail to increase staff and visitor safety
Companies that fail to prioritize visitor safety may be sued for alleged failure to protect workers and visitors from coronavirus.
Purple named top performer in the Summer 2020 Enterprise WiFi Solutions Customer Success Report
Purple is a Top Performer in the Enterprise WiFi Solution category for the Summer 2020 Customer Success Report published by FeaturedCustomers
The History of Wayfinding
Find out how it all started, what solutions are currently revolutionizing physical spaces, and what to prepare for in the future. Wayfinding, albeit in its primitive form, has been around for centuries. For thousands of years, humankind has needed to be directed to where they need to go, whether it…
How big data is being used to boost sales and marketing
Many businesses make decisions on the fly from their gut, but there’s a point where a company has to use big data to drive their decision making. You can spend a great deal of your time making decisions and often they will affect the company, the team, and even yourself…
How wayfinding technology could reduce average waiting times and wasted spend in the NHS
Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you’re sure you’ve just been 3 minutes ago and the signage is never very clear. All of this leads to a daunting experience for any patient entering an unfamiliar hospital, and with the increase…
5 ways to better engage with your customers
As a business owner, professional or marketer you understand the importance of engaging with your target audience and customers.
How to get more customer reviews using Purple
Customer reviews are imperative to business success. In fact, research from TripAdvisor shows that two out of every three people won’t even consider making a purchase until they have read at least one review from a trusted source such as TripAdvisor or Trust Pilot. Only one in ten satisfied customers…
Top 5 Technology Trends To Watch In 2020
As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last ten years, which excites me (probably more than it should) for the next decade. In the age of technology, it…
How to increase customer footfall
Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1 billion US dollars, up considerably from previous years. And so, many retailers, and other ecommerce businesses with physical venues, are looking…
How to capture customer data
The fact that online businesses capture customer data isn’t a secret. We’ve all been onto an ecommerce site and had a pop-up flash before our eyes, urging us to sign-up to a newsletter to receive all the latest news, deals and discounts. We’ve also filled up our shopping carts, clicked…
How to increase app downloads
Congratulations! You’ve built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on. There’s only one problem: your app is not being downloaded. If this is the case, then you’re encountering the same problem that many…
Purple shortlisted for International Company of the Year
We are pleased to announce that Purple have been shortlisted for the International Company of the Year Award (up to £10m turnover) at this year’s Insider North West International Trade Awards. With the UK economy struggling and the government focusing on an export-led recovery, finding new markets overseas can be…