Blogs

Category: Business

Alibaba founder, Jack Ma, used the term ‘new retail’ in 2016 to describe a future that would blend online, offline, logistics and data across a single value chain. The strategy aims to establish the business as a consumption solution provider, leveraging big data to enhance consumers’ shopping experiences. And we haven’t had to wait long…

Purple has formed a technology partnership with NLT Networks, leading providers of IT business solutions and consultancy, to provide businesses with in-depth data around their customers and physical spaces. NLT Networks work with a number of high profile partners including, Fortinet, Ruckus, Cisco, Meraki, HPe, Aruba and more, and they have an impressive customer base…

Amazon Purple data

A consumer’s journey to making a purchase happens in minutes, therefore why wouldn’t brands create an experience for your customers that reacts with their behaviour and interests – in minutes. Technologies, machine learning and automation are changing the shape of marketing and how businesses understand and engage with their customers. We walk around with mobiles…

Purple, global leaders in guest WiFi analytics, are moving to TechSpace, a vibrant and creative shared office space located in one of Austin’s premier locations, 98 San Jacinto Center. The new space will allow Purple to execute plans to build on the existing team to meet a continued increase in market demand. The move comes…

McDonald's

Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract with Purple, Cisco Meraki and Socialspot. McDonald’s Belgium is using intelligent, hyper-targeted marketing features in the Purple platform to deliver radically new digital strategies in personalized communication, promotions…

You know that box that you switch off and back on again when your WiFi starts playing up at home… well that’s not an AP, that’s a router. An AP, otherwise known as an access point, connects to that box allowing you to extend the range of your WiFi to a particular location. Let’s imagine…

Guest WiFi Purple

South American boutique hotel and apart hotel group, Inmobiliaria Su Ksa, and its guests are benefiting from the investment in a new guest WiFi solution that will see management gaining valuable analytical data to improve guest experience within each location. Purple’s WiFi and analytics solution has been installed initially at Hotel Capital in Chile, with…

Purple retail WiFi

Stomachs have barely settled from Thanksgiving dinner before Black Friday madness kicks off on the fourth Friday of November each year. Consumers line up Thursday night and in the early hours to get their hands on discounted TVs, clothing, gadgets and Christmas gifts battling thousands of other consumers literally diving into the day. Retail market…

Marketing trends 2018

In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will result in growth and loyalty. Teams step back and reflect on the past year’s performance, what worked well and how to improve on the campaigns…

GDPR compliant

The European Union’s General Data Protection Regulation (GDPR) has quickly become a topical subject as the May 2018 deadline draws nearer. GDPR is designed to harmonize data privacy laws across Europe to protect and empower all EU citizens data privacy, and is sure to reshape the way organisations approach data privacy. As worldwide pressure continues…

Turning physical spaces such as restaurants, transportation hubs and stadia into intelligent spaces is not a passing Internet of Things trend. Business and artificial intelligence – these have quickly become best practices of how to do business. Intelligent spaces are a means for companies to no longer guess who their target audience is and what…

Since its early beginnings in 2000, the review giant TripAdvisor has eclipsed the travel, tourism, res-taurant, and leisure industries; now in 2017, TripAdvisor’s famous review bubbles represent over 7 million businesses across the globe, with 500 million reviews and counting. Undoubtedly, there are a wealth factors contributing to TripAdvisor’s success, but it’s their consum-er-driven platform…

Von Technologies, a newly Certified Purple Partner, is set to attend the largest U.S. conference for female business owners to discuss business trends, innovative technology disruptors and WiFi analytics at an interactive workshop. The Chicago based IT company focuses on technology deployments, network infrastructure, and managed intelligent wireless networks and is owned by Michelle Vondrasek,…

Purple crowned Business of the Year at the Greater Manchester Business Awards

Purple, the intelligent spaces company, is delighted to have won the award for Business of the Year with 50 plus employees at the Greater Manchester Business Awards 2017. Organised by innov8 Conference Services, the inaugural event, which took place last Friday evening, recognised standout organisations from across the Greater Manchester region, with the final and most…

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