February 13, 2020 How big data is being used to boost sales and marketing Many businesses make decisions on the fly from their gut, but there’s a point where a company has to use big data to drive their decision making. You can spend a great deal of your time making decisions and often they will affect the company, the team, and even yourself in significant ways. That is… Read More
January 24, 2020 How wayfinding technology could reduce average waiting times and wasted spend in the NHS Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you’re sure you’ve just been 3 minutes ago and the signage is never very clear. All of this leads to a daunting experience for any patient entering an unfamiliar hospital, and with the increase in population and evolution in… Read More
January 21, 2020 5 ways to better engage with your customers As a business owner, professional or marketer you understand the importance of engaging with your target audience. Connecting with customers has always been essential to the growth and development of a business/brand, but in the age of social media and instant gratification, it’s more now more important than ever. Just sending the odd e-shot or… Read More
January 13, 2020 How to get more customer reviews using Purple Customer reviews are imperative to business success. In fact, research from TripAdvisor shows that two out of every three people won’t even consider making a purchase until they have read at least one review from a trusted source such as TripAdvisor or Trust Pilot. Only one in ten satisfied customers will leave feedback according to… Read More
November 20, 2019 Top 5 Technology Trends To Watch In 2020 As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last ten years, which excites me (probably more than it should) for the next decade. In the age of technology, it seems that everything around us… Read More
December 11, 2018 How to increase customer footfall Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1 billion US dollars, up considerably from previous years. And so, many retailers, and other ecommerce businesses with physical venues, are looking for new ways to increase… Read More
December 10, 2018 How to capture customer data The fact that online businesses capture customer data isn’t a secret. We’ve all been onto an ecommerce site and had a pop-up flash before our eyes, urging us to sign-up to a newsletter to receive all the latest news, deals and discounts. We’ve also filled up our shopping carts, clicked proceed, only to be taken… Read More
December 04, 2018 How to increase app downloads Congratulations! You’ve built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on. There’s only one problem: your app is not being downloaded. If this is the case, then you’re encountering the same problem that many companies encounter after their… Read More
November 12, 2018 Purple shortlisted for International Company of the Year We are pleased to announce that Purple have been shortlisted for the International Company of the Year Award (up to £10m turnover) at this year’s Insider North West International Trade Awards. With the UK economy struggling and the government focusing on an export-led recovery, finding new markets overseas can be the critical factor between success… Read More
September 13, 2018 Closing the gap between your online and offline customer data Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have taken a back seat, with businesses now focusing solely on collecting customer data from the online space. The problem… …offline still accounts for a huge… Read More
September 05, 2018 Purple listed in Top 30 of The Sunday Times Hiscox Tech Track 100 in 2018 The finalists for The Sunday Times Hiscox Tech Track 100 have been released, and we are excited to announce Purple have been awarded 28th place. The Tech Track 100 league table ranks Britain’s 100 private tech (TMT) companies with the fastest-growing sales over their latest three years. It is compiled by Fast Track and published… Read More
June 06, 2018 Airport digitalization: has the passenger experience improved enough? Passengers have been embracing technology for years, relying on their smartphones, tablets and other devices to stay informed and up-to-date when traveling. Many airports have bought in too, investing heavily over the past few years in self-service technology that keeps passengers informed, creates more efficient passenger journeys and improves the overall airport experience. Recently, it… Read More
May 03, 2018 Purple support Chorley’s Inspire Youth Zones project Purple, leading WiFi analytics provider, is supporting Chorley’s Inspire Youth Zones project by donating a guest WiFi network and analytics platform for the new Youth Zone site. The Youth Zone, which is located on Chapel Street, offers a safe and inspiring environment for young people, aged 8 – 19, or up to 25 for those… Read More
March 23, 2018 Purple takes home the Judges’ Award for International Success at Northern Tech Awards Purple, global WiFi analytics providers, were last night presented with the Judges’ Award for International Success at the Northern Tech Awards, hosted by GP Bullhound. The awards, held at The Hub in Edinburgh, recognized key players in the region’s digital sector and celebrated the fastest growing and most promising technology companies in the North. Purple… Read More
March 23, 2018 How our end users have absolute control over their data End users of WiFi should have control over the data they are willing to share with companies. The General Data Protection Regulation (GDPR) comes into full force on 25th May this year, the biggest revision to data privacy and security in 20 years by the European Union parliament, but there is no reason end users… Read More
March 09, 2018 Purple and Airship land a winning solution for Revolution Bars Group Revolution Bars Group have commissioned CRM provider, Airship, and WiFi analytics provider, Purple, to deliver a new welcome journey for their first-time visitors to increase customer retention. Purple and Airship have implemented a solution that enables Revolution Bars Group to collect key demographic data on their customers and drive engagement through a hyper-personalized experience. Purple’s… Read More
