January 10, 2018 Purple’s WiFi and analytics solution – McDonald’s is lovin’ it Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract with Purple, Cisco Meraki and Socialspot. McDonald’s Belgium is using intelligent, hyper-targeted marketing features in the Purple platform to deliver radically new digital strategies in personalized communication, promotions… Read More
December 04, 2017 Hotel group improves guest communication thanks to Purple and Nowire Networks South American boutique hotel and apart hotel group, Inmobiliaria Su Ksa, and its guests are benefiting from the investment in a new guest WiFi solution that will see management gaining valuable analytical data to improve guest experience within each location. Purple’s WiFi and analytics solution has been installed initially at Hotel Capital in Chile, with… Read More
November 21, 2017 UK bar chain now has access to a cocktail of valuable analytics to improve customer engagement Baa Bar sites across the UK can now capture detailed demographic and behavioural data about bar revellers following the installation of Purple’s WiFi and analytics solution by Hudson Hill Computing. The group owns a number of popular bars in cities such as Manchester, Nottingham and Liverpool and is now delivering high-speed connectivity to partygoers who… Read More
November 13, 2017 6 ways to get more TripAdvisor reviews Quality food, service and pricing are just some of the key ingredients that make a dining experience memorable and worth talking about. With 92% of people regularly or occasionally reading online reviews and 88% trusting them as much as personal recommendations, if your customers aren’t talking about your restaurant both online and offline then you… Read More
October 17, 2017 Purple and Smartspace deliver powerful analytics to largest mall in South America Purple, the intelligent spaces company, has partnered with WiFi marketing agency, Smartspace, to provide sophisticated guest WiFi and analytics to venues across Ecuador, with plans to roll out further across Colombia, Panama, Peru and Chile in the coming months. The partnership solution has been adopted by Smartspace customer, Mall del Sol, one of the largest… Read More
October 07, 2017 You’ve got a restaurant loyalty app but why isn’t it increasing loyalty? It’s been revealed that by 2020 there will be 21 billion connected devices invading our lives. A pretty mind-boggling stat, right? And considering the fact that mobile users spend 90% of their time on apps, it’s no surprise that restaurants are zoning in on this digital emergence. The likes of McDonald’s and Subway are already… Read More
October 03, 2017 Why are guests staying at your hotel? [White paper] Pin-pointing why each individual chooses your hotel over competitors is a challenging task for any marketing department no matter how big the budget is, and yet this information is they key to shaping direct booking strategies. There are an increasing number of international visitors and local tourists in Europe’s hotel industry. Some travel alone, others… Read More
July 23, 2017 How Much Influence Does TripAdvisor Have On Your Results? Since its early beginnings in 2000, the review giant TripAdvisor has eclipsed the travel, tourism, res-taurant, and leisure industries; now in 2017, TripAdvisor’s famous review bubbles represent over 7 million businesses across the globe, with 500 million reviews and counting. Undoubtedly, there are a wealth factors contributing to TripAdvisor’s success, but it’s their consum-er-driven platform… Read More
May 01, 2017 SunSol Hotels see 500% increase in TripAdvisor reviews with Purple Purple, the intelligent spaces firm, has enabled SunSol Hotels, located across the Americas, to collect 500% more TripAdvisor reviews since the installation of its WiFi and analytics solution by Vadel Oil Company. By using Purple’s solution, venues and businesses that want to engage with visitors and understand the use of their physical spaces can deliver… Read More
April 09, 2017 Eldan Hotel gets 218% more TripAdvisor reviews by using Purple Purple, the intelligent spaces company, has enabled the Eldan Hotel to collect 218% more guest reviews on TripAdvisor following the installation of its WiFi and analytics solution by Certified Purple Partner, Boot Net Ltd. The four-star hotel in Jerusalem is working with Purple and Boot Net Ltd. to offer a fast, free guest WiFi solution,… Read More
March 15, 2017 Pernod Ricard to deliver Jameson branded WiFi thanks to Purple Purple, the intelligent spaces company, has signed an exclusive contract with Pernod Ricard Philippines, to supply its WiFi and analytics solution to venues serving Jameson whiskey in Manila. Pernod Ricard, ranked No.2 worldwide in wines and spirits, has a unique portfolio of brands including ABSOLUT Vodka, Jameson, Jacob’s Creek, Kahlua and Malibu. Pernod Ricard Philippines… Read More
March 02, 2017 Rise of the Millennials and the Impact on Hospitality According to information conducted by Elliot’s agency, millennials now make up the largest social demographic of the UK. They love to eat out regularly, with over half of them doing so at least once a week and a third at least three times a week. A third of millennials also spend at least £100 a… Read More
February 27, 2017 Purple and Smarter WiFi stir up business for Wok&Go Purple, the intelligent spaces company, Smarter WiFi and TP-Link have today announced their collaboration with Wok&Go, serving its thousands of diners across the UK with a seamless WiFi connection. Wok&Go, the popular noodle bar franchise, sought the services of Purple and Smarter WiFi having realised that free connectivity was something that paying diners now expect…. Read More
February 20, 2017 Purple ticks all the boxes for SMG, the world leader in venue management Purple, the intelligent spaces company, and Insource Technology have installed WiFi and location analytics at the Irving Convention Center operated by SMG, the world leader in venue management. The Irving Convention Center at Las Colinas, Texas, is using Ruckus hardware and Purple to deliver guest WiFi whilst collecting visitor data, monitoring movement and tracking footfall…. Read More
February 01, 2017 Purple announces closer strategic partnership with Wireless Social Purple, the intelligent spaces company, has formed a closer partnership with Wireless Social, a longstanding partner, to strengthen customer relationships and increase growth in key sectors. Wireless Social, a Certified Partner, has worked with Purple since the company’s inception, originally signing a partnership agreement back in April 2013. The firm has built up a solid… Read More
November 22, 2016 WiFi in bars and restaurants: Enhancing customer experience Here at Purple, we’re always excited to learn how customer experience is being shaped by WiFi across different sectors. So, we set out to survey over 1,000 people about how they use WiFi in bars and restaurants and the results were conclusive. The provision of free WiFi in bars and restaurants increases customer satisfaction and… Read More
