Blogs

Category: Hospitality

Purple, the intelligent spaces company, has partnered with WiFi marketing agency, Smartspace, to provide sophisticated guest WiFi and analytics to venues across Ecuador, with plans to roll out further across Colombia, Panama, Peru and Chile in the coming months. The partnership solution has been adopted by Smartspace customer, Mall del Sol, one of the largest…

It’s been revealed that by 2020 there will be 21 billion connected devices invading our lives. A pretty mind-boggling stat, right? And considering the fact that mobile users spend 90% of their time on apps, it’s no surprise that restaurants are zoning in on this digital emergence. The likes of McDonald’s and Subway are already…

How to collect more customer reviews - Purple

Pin-pointing why each individual chooses your hotel over competitors is a challenging task for any marketing department no matter how big the budget is, and yet this information is they key to shaping direct booking strategies. There are an increasing number of international visitors and local tourists in Europe’s hotel industry. Some travel alone, others…

Since its early beginnings in 2000, the review giant TripAdvisor has eclipsed the travel, tourism, res-taurant, and leisure industries; now in 2017, TripAdvisor’s famous review bubbles represent over 7 million businesses across the globe, with 500 million reviews and counting. Undoubtedly, there are a wealth factors contributing to TripAdvisor’s success, but it’s their consum-er-driven platform…

SunSol Hotels see 500% increase in TripAdvisor reviews with Purple

Purple, the intelligent spaces firm, has enabled SunSol Hotels, located across the Americas, to collect 500% more TripAdvisor reviews since the installation of its WiFi and analytics solution by Vadel Oil Company. By using Purple’s solution, venues and businesses that want to engage with visitors and understand the use of their physical spaces can deliver…

Eldan Hotel gets 218% more TripAdvisor reviews by using Purple

Purple, the intelligent spaces company, has enabled the Eldan Hotel to collect 218% more guest reviews on TripAdvisor following the installation of its WiFi and analytics solution by Certified Purple Partner, Boot Net Ltd. The four-star hotel in Jerusalem is working with Purple and Boot Net Ltd. to offer a fast, free guest WiFi solution,…

Pernod Ricard to deliver Jameson branded WiFi thanks to Purple

Purple, the intelligent spaces company, has signed an exclusive contract with Pernod Ricard Philippines, to supply its WiFi and analytics solution to venues serving Jameson whiskey in Manila. Pernod Ricard, ranked No.2 worldwide in wines and spirits, has a unique portfolio of brands including ABSOLUT Vodka, Jameson, Jacob’s Creek, Kahlua and Malibu. Pernod Ricard Philippines…

Rise of the Millennials and the Impact on Hospitality

According to information conducted by Elliot’s agency, millennials now make up the largest social demographic of the UK. They love to eat out regularly, with over half of them doing so at least once a week and a third at least three times a week. A third of millennials also spend at least £100 a…

Purple and Smarter WiFi stir up business for Wok&Go

Purple, the intelligent spaces company, Smarter WiFi and TP-Link have today announced their collaboration with Wok&Go, serving its thousands of diners across the UK with a seamless WiFi connection. Wok&Go, the popular noodle bar franchise, sought the services of Purple and Smarter WiFi having realised that free connectivity was something that paying diners now expect….

Purple ticks all the boxes for SMG, the world leader in venue management

Purple, the intelligent spaces company, and Insource Technology have installed WiFi and location analytics at the Irving Convention Center operated by SMG, the world leader in venue management. The Irving Convention Center at Las Colinas, Texas, is using Ruckus hardware and Purple to deliver guest WiFi whilst collecting visitor data, monitoring movement and tracking footfall….

Purple announces closer strategic partnership with Wireless Social

Purple, the intelligent spaces company, has formed a closer partnership with Wireless Social, a longstanding partner, to strengthen customer relationships and increase growth in key sectors. Wireless Social, a Certified Partner, has worked with Purple since the company’s inception, originally signing a partnership agreement back in April 2013. The firm has built up a solid…

WiFi in bars and restaurants: Enhancing customer experience [Infographic]

Here at Purple, we’re always excited to learn how customer experience is being shaped by WiFi across different sectors. So, we set out to survey over 1,000 people about how they use WiFi in bars and restaurants and the results were conclusive. The provision of free WiFi in bars and restaurants increases customer satisfaction and…

Why an easy connection and a positive WiFi experience is a must

In today’s super-connected world, people expect easy access to WiFi and as we’re approaching 2017, it’s disappointing that many WiFi networks still provide a poor experience. Providing a more streamlined user experience for both customers and businesses was the reason we founded Purple and although we’ve evolved, it’s still one of our main focuses. SMSGlobal states…

WiFi trends in bars and restaurants [Infographic]

Technology has become an ever-present part of our day-to-day lives; as consumers we take it for granted that we live in an increasingly connected world. At the heart of this paradigm shift is wireless data, superseding traditional linear methods of communication. Our blog and infographic take a look at the major drivers behind this change…

The increasing demand for high quality hotel WiFi - infographic

With mobile technology an everyday part of life, WiFi is no longer a luxury. People now believe they should have access to fast broadband wherever they are, and that includes hotels. A hotel’s ability to provide fast and secure Internet access is an important decision factor when booking accommodation. A recent study by Exterion Media…

The Future of Hotels: It’s all about personalization

Last month saw Purple and Cisco Meraki welcome guests from the hotel industry to an event at the Lancaster Hotel in London, called “The Future of Hotels”. Purple partners, hoteliers and journalists attended the event which uncovered the future of the hotel industry and how new technology and means of connectivity can and will create…

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