Blogs

Category: Hospitality

WiFi trends in bars and restaurants [Infographic]

Technology has become an ever-present part of our day-to-day lives; as consumers we take it for granted that we live in an increasingly connected world. At the heart of this paradigm shift is wireless data, superseding traditional linear methods of communication. Our blog and infographic take a look at the major drivers behind this change…

The increasing demand for high quality hotel WiFi - infographic

With mobile technology an everyday part of life, WiFi is no longer a luxury. People now believe they should have access to fast broadband wherever they are, and that includes hotels. A hotel’s ability to provide fast and secure Internet access is an important decision factor when booking accommodation. A recent study by Exterion Media…

The Future of Hotels: It’s all about personalization

Last month saw Purple and Cisco Meraki welcome guests from the hotel industry to an event at the Lancaster Hotel in London, called “The Future of Hotels”. Purple partners, hoteliers and journalists attended the event which uncovered the future of the hotel industry and how new technology and means of connectivity can and will create…

Announcing Purple’s Next Big Event: The Future of Hotels

So what’s it about? Hoteliers and partners will be joining us in London on 26th May, for our exclusive invite only event on ‘The Future of Hotels’, brought to you by Purple, Cisco & Cisco Meraki. We have an exciting selection of guest speakers and content, including a talk from TripAdvisor’s Fernando Oliveira and our…

Guest blog: The Future of Hospitality

Guest blog: The Future of Hospitality – Purple WiFi Whether you are scared from the plethora of dystopian science fiction films depicting a dark future or confident you have everything in hand, digital and societal changes are disrupting every business engaged in hospitality. The customer service model can now utilise digital doing the heavy lifting…

The Future of Bars and Restaurants - the lowdown

  Last Friday we welcomed guests from the bar and restaurant industry to an exclusive event at Gilgamesh in Camden, London. Gilgamesh is a really beautiful setting; it’s a pan-asian bar, lounge and restaurant offering a unique Eastern dining experience with a relaxed, contemporary feel. We discussed the future of bars and restaurants in a…

Guests stay connected at Guernsey’s Fermain Valley Hotel

The Fermain Valley Hotel needed a WiFi solution capable of meeting the rising demand for safe, secure, 24/7 internet access, particularly for business and leisure guests who arrive with multiple devices. The hotel has recently undergone a complete WiFi upgrade, installed by Resolution IT. The WiFi solution utilises multiple VDSL Super-Fast Broadband Technology coupled with…

Resolution IT turns Hotel Jerbourg Purple

The Hotel Jerbourg is a luxury Guernsey hotel set on the cliff top of Jerbourg Point. The outstanding location, breathtaking views and luxury accommodation have given Hotel Jerbourg an enviable reputation as one the most popular hotels in the Channel Islands. The hotel is less than 10 minutes’ drive from Guernsey Airport. It is easy…

Case Study – Four restaurants and a bar

HM Network turns the San Marco Group Purple The San Marco Group is a well-respected chain of four Italian restaurants and a bar, which are located in Preston, Lancashire. Not only does the San Marco Group deliver first class food and drink, but they also clearly demonstrate superior service to their customers. The restaurants cater…

10 top tips for hotels to get more from social media

How do I use social media to boost business? This is a question that could apply to many sectors but within the fiercely competitive hotel industry, social media is something that generates lots of debate and some action, with varying degrees of success. There are some hotel brands that implement their social engagement strategy brilliantly,…

Do hotels still have reservations about free wifi?

Outdated wifi policies Recently we spotted some angry local Tweets, originating right here in Manchester (UK), about the fact that a well-known global hotel chain still charges residents for a wifi connection. Granted, many hotels, cafes and bars offer the first half hour free but anyone who carries a smartphone with them will vouch for…

“Purple WiFi is an easy to use, functional piece of software with some interesting customer data. I particularly like that you can see how many times certain individuals have logged in – this is a really easy way to see loyal customers and reward them.”  Lorna Allison, Marketing Manager, Inc Group About Inc Group Inc…

TV chef and restauranteur, Simon Rimmer, is capitalising on the benefits of social media, with the introduction of Purple WiFi into his two Manchester restaurants, Greens and Earle. The WiFi solution will enable all customers to surf the net in his establishments, free of charge, while allowing his management to analyse visitor demographics and promote…

Sponsorship is vital to businesses that rely on brand exposure and front of mind awareness. Yet surprisingly, the only major brewery sponsoring WiFi hotspots in the UK is Heineken, with the sponsorship of BT Openzone Hotspots in over 200 pubs and bars, branded as the ‘Heineken Hub’. The service is free on any wireless enabled…

We all expect to find free WiFi access when we visit a restaurant, café or bar – but in the future, we’ll be doing more than surfing or checking emails when we get online at our favourite eatery. For restaurateurs, you want to make sure that the cost of supplying free wifi to your guests…

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