Category: Hospitality

indoor location services - indoor location technologies - indoor location based services

Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies. This is often done to understand the movement of people and reduce the loss of revenue from lost or stolen assets. The Indoor Location Services market as defined by Gartner – “……

In this blog, we’ll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren’t dead! Jump to the end to see how a Purple customer gained over £480k ROI and more using customer surveys. What is the definition of a customer survey?…

With the global effects of 2020 still lingering as 2021 progresses, multiple industries continue to face unprecedented challenges. One such industry is that of hospitality, which had fortunately already embraced emerging technology trends relatively better than most. Still, where many see adversity and hardship, others see innovation and opportunity. In that context, wider digitalization may…

Travel safe

I’ve written quite a lot recently about how consumer sentiment towards safety and risk has changed more in the past 9 months than it has for the majority of my life. Until recently safety was a given. If you visited a shop or a restaurant you expected to be safe. No one was banging on…

COVID-19 has highlighted the delicate balance between protecting staff, visitors, and guests by minimizing risk and ensuring operations remain efficient. Companies that fail to prioritize visitor safety may be sued for alleged failure to protect workers and visitors from coronavirus. A report by Bloomberg markets states;  “Hospitals, restaurants, stores, nursing homes, and hotels may face…

Pubs, bars, restaurants and hotels will need to make some huge changes The 4th July might traditionally hold a greater place in the hearts of those on the other side of the Atlantic than in the UK but 2020 might be the year that also sees celebrations in the UK. As the fourth of July…

Restaurants of the future - busy restaurant

The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but it’s the digital experience that will leave a lasting impact on customers and ultimately allow restaurants to differentiate themselves from the competition. What do customers…

How can I collect more customer reviews?

When two in every three people read reviews before making a purchase, there is a definite call to action for businesses to take an active role in collecting more customer reviews. The higher your rating, the more likely your business will feature in web searches, in-app suggestions, and even top-rated shortlists in your area. The…

Six ways to hyper-personalize

Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can be done through personalization. According…

Register your 1:1 with Purple at HITEC Amsterdam 2018

Are you attending this years HITEC event in Amsterdam? If so, make sure you book in some time to visit stand 176. Purple will be on hand over the course of the three day conference to talk you through how you can increase customer retention by 24%. Intrigued? You should be. Here’s a brief overview….

Local Measure

Purple, the intelligent spaces company, and Local Measure, local customer intelligence experts, unveil the Local Measure Connector at Cisco Live ANZ. The Connector provides businesses across retail, hospitality, stadiums and entertainment and other industries, with a holistic approach to customer engagement. The two global tech companies have been collaborating within the Cisco and Cisco Meraki…

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