Armature Works enhances its guest WiFi experience with Purple
Today Purple announced that it has entered into a strategic partnership with mixed-use event space Armature Works.
Restaurant WiFi: The benefits and strategies to drive revenue
Restaurant WiFi has become a powerful tool among the worlds leading brands as a way to connect with customers and drive in venue spending like never before.
Why big tech is backing Purple in a major way: An interview with Chris Dedicoat
After a 23-year stint in Silicon Valley, Europe, the Middle East, and Africa - Cisco’s former EVP, Chris Dedicoat, is back in the UK to champion fast-paced technological innovation.
What are Indoor Location Services? Updated for 2023
Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.
The history of customer surveys
In this blog, we’ll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren’t dead! Jump to the end to see how a Purple customer gained over £480k ROI and more using customer surveys. What is the…
Purple insights provide a UK demographic breakdown of visitors returning to outdoor bars and pubs
As pints were poured and cocktails shaken for the first time in months, consumers rushed to beer gardens and terraces to celebrate the return of their favorite establishments, permitted to reopen from Monday, April 11th. However, challenges remain in understanding the undoubted long-term impact of repeated lockdowns, social distancing, and…
Purple & UST DataLabs Deliver Geographical Links Between Public WiFi and the Rates in Covid Cases
In February, Purple and UST DataLabs worked together to see if there was a correlation between social behavior and the rates of C19 cases in Manchester, York, and London. Through the combination of an enriched dataset created by UST, detailing the movement of the UK workforce during the pandemic, and…
TripAdvisor’s “Travel Safe” Tools Explained.
Until recently safety was a given. If you visited a shop or a restaurant you expected to be safe. COVID-19 has changed that for vistiors.
Shareholders can sue companies if they fail to increase staff and visitor safety
Companies that fail to prioritize visitor safety may be sued for alleged failure to protect workers and visitors from coronavirus.
Guidelines for Hospitality re-opening and social distancing
Pubs, bars, restaurants and hotels will need to make some huge changes The 4th July might traditionally hold a greater place in the hearts of those on the other side of the Atlantic than in the UK but 2020 might be the year that also sees celebrations in the UK.…
How COVID-19 has impacted consumer behavior and what brands should be doing to adapt
There has been a great amount of research historically on the universal nature of human needs, most notably by Maslow and his Hierarchy of Needs and more recently in Positive Psychology. Universal human needs are always important, and should play a part in our approach, however the way these needs…
Restaurants of the future
The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but it’s the digital experience that will leave a lasting impact on customers and ultimately allow restaurants to differentiate themselves from…
Break through the noise: Six ways to hyper-personalize
Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can…
Purple and Better Ad Network are serving disruptive technologies in hospitality in Chicago
Hospitality brands can now connect with their customers before they even step on site – and we’re not talking about sending them from your social media pages. We’re talking about capturing their attention while they’re in the vicinity before they walk into your competitors’ restaurant, bar or cafe. Purple, global…
Register your 1:1 with Purple at HITEC Amsterdam 2018
Are you attending this years HITEC event in Amsterdam? If so, make sure you book in some time to visit stand 176. Purple will be on hand over the course of the three day conference to talk you through how you can increase customer retention by 24%. Intrigued? You should…