Blogs

Category: Hospitality

With the easing of lockdown restrictions comes the new responsibility of collecting customers’ data to assist with the NHS test and trace effort. The UK government is asking businesses to collect customer information so that should there be a reported case of Coronavirus amongst visitors, others can be notified, tested, and monitored if needs be. …

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Pubs, bars, restaurants and hotels will need to make some huge changes The 4th July might traditionally hold a greater place in the hearts of those on the other side of the Atlantic than in the UK but 2020 might be the year that also sees celebrations in the UK. As the fourth of July…

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Restaurants of the future - busy restaurant

The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but it’s the digital experience that will leave a lasting impact on customers and ultimately allow restaurants to differentiate themselves from the competition. What do customers…

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How can I collect more customer reviews?

When two in every three people read reviews before making a purchase, there is a definite call to action for businesses to take an active role in collecting more customer reviews. The higher your rating, the more likely your business will feature in web searches, in-app suggestions, and even top-rated shortlists in your area. The…

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Six ways to hyper-personalize

Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can be done through personalization. According…

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Register your 1:1 with Purple at HITEC Amsterdam 2018

Are you attending this years HITEC event in Amsterdam? If so, make sure you book in some time to visit stand 176. Purple will be on hand over the course of the three day conference to talk you through how you can increase customer retention by 24%. Intrigued? You should be. Here’s a brief overview….

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Local Measure

Purple, the intelligent spaces company, and Local Measure, local customer intelligence experts, unveil the Local Measure Connector at Cisco Live ANZ. The Connector provides businesses across retail, hospitality, stadiums and entertainment and other industries, with a holistic approach to customer engagement. The two global tech companies have been collaborating within the Cisco and Cisco Meraki…

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McDonald's

Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract with Purple, Cisco Meraki and Socialspot. McDonald’s Belgium is using intelligent, hyper-targeted marketing features in the Purple platform to deliver radically new digital strategies in personalized communication, promotions…

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Guest WiFi Purple

South American boutique hotel and apart hotel group, Inmobiliaria Su Ksa, and its guests are benefiting from the investment in a new guest WiFi solution that will see management gaining valuable analytical data to improve guest experience within each location. Purple’s WiFi and analytics solution has been installed initially at Hotel Capital in Chile, with…

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Quality food, service and pricing are just some of the key ingredients that make a dining experience memorable and worth talking about. With 92% of people regularly or occasionally reading online reviews and 88% trusting them as much as personal recommendations, if your customers aren’t talking about your restaurant both online and offline then you…

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