Category: Hospitality
COVID-19 has highlighted the delicate balance between protecting staff, visitors, and guests by minimizing risk and ensuring operations remain efficient. Companies that fail to prioritize visitor safety may be sued for alleged failure to protect workers and visitors from coronavirus. A report by Bloomberg markets states; “Hospitals, restaurants, stores, nursing homes, and hotels may face…
Due to a recent spike in Coronavirus cases across the UK, Secretary of State for Health and Social Care, Matt Hancock has said it will be compulsory for pubs and restaurants to take customers’ details for the Test and Trace program. UK Prime Minister, Boris Johnson is to announce today that social gatherings of 6…
With the easing of lockdown restrictions comes the new responsibility of collecting customers’ data to assist with the NHS test and trace effort. The UK government is asking businesses to collect customer information so that should there be a reported case of Coronavirus amongst visitors, others can be notified, tested, and monitored if needs be. …
Pubs, bars, restaurants and hotels will need to make some huge changes The 4th July might traditionally hold a greater place in the hearts of those on the other side of the Atlantic than in the UK but 2020 might be the year that also sees celebrations in the UK. As the fourth of July…
There has been a great amount of research historically on the universal nature of human needs, most notably by Maslow and his Hierarchy of Needs and more recently in Positive Psychology. Universal human needs are always important, and should play a part in our approach, however the way these needs manifest differs depending on the…
Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you’re sure you’ve just been 3 minutes ago and the signage is never very clear. All of this leads to a daunting experience for any patient entering an unfamiliar hospital, and with the increase in population and evolution in…
The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but it’s the digital experience that will leave a lasting impact on customers and ultimately allow restaurants to differentiate themselves from the competition. What do customers…
When two in every three people read reviews before making a purchase, there is a definite call to action for businesses to take an active role in collecting more customer reviews. The higher your rating, the more likely your business will feature in web searches, in-app suggestions, and even top-rated shortlists in your area. The…
Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can be done through personalization. According…
Hospitality brands can now connect with their customers before they even step on site – and we’re not talking about sending them from your social media pages. We’re talking about capturing their attention while they’re in the vicinity before they walk into your competitors’ restaurant, bar or cafe. Purple, global WiFi analytics provider, and Better…
Are you attending this years HITEC event in Amsterdam? If so, make sure you book in some time to visit stand 176. Purple will be on hand over the course of the three day conference to talk you through how you can increase customer retention by 24%. Intrigued? You should be. Here’s a brief overview….
Purple, the intelligent spaces company, and Local Measure, local customer intelligence experts, unveil the Local Measure Connector at Cisco Live ANZ. The Connector provides businesses across retail, hospitality, stadiums and entertainment and other industries, with a holistic approach to customer engagement. The two global tech companies have been collaborating within the Cisco and Cisco Meraki…
Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract with Purple, Cisco Meraki and Socialspot. McDonald’s Belgium is using intelligent, hyper-targeted marketing features in the Purple platform to deliver radically new digital strategies in personalized communication, promotions…
South American boutique hotel and apart hotel group, Inmobiliaria Su Ksa, and its guests are benefiting from the investment in a new guest WiFi solution that will see management gaining valuable analytical data to improve guest experience within each location. Purple’s WiFi and analytics solution has been installed initially at Hotel Capital in Chile, with…
