Blogs
Salesforce World Tour!
The Sales Operations team were allowed a rare outing last week and headed down to the ExCel London for the Salesforce World tour. This is a major event on the Salesforce calendar, and the whole team had a great time. Trailblazers Kicking off the was the main keynote: A Celebration…
Purple’s Salesforce Connector – 4 key perks
We’re constantly looking at ways to meet the demands of our customers, and following a number of requests and queries about Purple’s ability to integrate with Salesforce we took action. Back in March we officially unveiled our Salesforce Connector, which allows you to match your portal visitor records against your…
RTLS in the Hospitality Industry
How does RTLS work for the hospitality industry? Click here to read how your hotel or motel can benefit from an RTLS system.
RSJ UK delivers Purple WiFi in Faringdon Town Centre, Oxfordshire
Free public WiFi is now available to anyone visiting Faringdon town centre as a result of a partnership between The Vale of White Horse District Council, STL Communications and RSJ UK. The scheme is being delivered by STL Communications, with Ruckus Wireless equipment supplied by RSJ UK and its social…
ROI Case Study: Shopping Mall generates $61 per visitor
Purple is working in partnership with Networxs Software to provide a guest WiFi and analytics solution for malls in Australia. One such installation is at Waterford Plaza, a mall in Perth, Western Australia. Networxs installed Purple’s content filtering, enabling Waterford Plaza to become the first venue in Australia to achieve the…
Risks of providing free customer WiFi in Australia
It’s a little known fact outside of the land down under that WiFi is an Australian invention. The Australian Government’s Commonwealth Scientific and Industrial Research Organisation (CSIRO) invented and patented wireless LAN technology in the 1990s. Today, WiFi is nearly ubiquitous in Australia as households and businesses use the technology…
Rise WiFi (a Better Business Together company) announces agreement with Purple WiFi
In 2015 Rise WiFi signed an agreement with innovative social WiFi provider, Purple WiFi to deliver highly valuable social WiFi for business.
Rise of the Millennials and the Impact on Hospitality
According to information conducted by Elliot’s agency, millennials now make up the largest social demographic of the UK. They love to eat out regularly, with over half of them doing so at least once a week and a third at least three times a week. A third of millennials also…
Technology is making retail stores safer
Discover how technology is revolutionizing retail, improving safety, and enhancing the customer experience post-COVID. Learn about IPS, video shopping, and more.
How our retail marketing campaign tool knew there was something #UnderTheBed
Countdowns with gin advent calendars and wish lists a mile long bring joy to adults and children each year for Christmas. Tis (almost) the season to be jolly and take care of last minute good deeds to secure your place on the Nice List. Although, John Lewis’ London Canary Wharf…
Retail experts join Purple’s Board of Directors
Our CEO Gavin says that the only constant is change, and that’s certainly true here at Purple. We don’t just deal with change as it happens; we seek it out. Change is part of the journey. It shapes us and the direction we take to reach our vision – Intelligent…
Retail Business Technology Expo
Earlier this month we went along to Europe’s fastest growing retail show, The Retail Business Technology Expo, which proved very fruitful with a number of fantastic contacts and opportunities identified. The show had a really diverse mix of exhibitors from across the globe and over 7,000 visitors, including Argos, The Post Office,…
Restaurants of the future
The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but it’s the digital experience that will leave a lasting impact on customers and ultimately allow restaurants to differentiate themselves from…
Restaurant WiFi: The benefits and strategies to drive revenue
Restaurant WiFi has become a powerful tool among the worlds leading brands as a way to connect with customers and drive in venue spending like never before.
You’ve got a restaurant loyalty app but why isn’t it increasing loyalty?
It’s been revealed that by 2020 there will be 21 billion connected devices invading our lives. A pretty mind-boggling stat, right? And considering the fact that mobile users spend 90% of their time on apps, it’s no surprise that restaurants are zoning in on this digital emergence. The likes of…