Blogs
ROI Case Study: Shopping Mall generates $61 per visitor
Purple is working in partnership with Networxs Software to provide a guest WiFi and analytics solution for malls in Australia. One such installation is at Waterford Plaza, a mall in Perth, Western Australia. Networxs installed Purple’s content filtering, enabling Waterford Plaza to become the first venue in Australia to achieve the…
Risks of providing free customer WiFi in Australia
It’s a little known fact outside of the land down under that WiFi is an Australian invention. The Australian Government’s Commonwealth Scientific and Industrial Research Organisation (CSIRO) invented and patented wireless LAN technology in the 1990s. Today, WiFi is nearly ubiquitous in Australia as households and businesses use the technology…
Rise WiFi (a Better Business Together company) announces agreement with Purple WiFi
In 2015 Rise WiFi signed an agreement with innovative social WiFi provider, Purple WiFi to deliver highly valuable social WiFi for business.
Rise of the Millennials and the Impact on Hospitality
According to information conducted by Elliot’s agency, millennials now make up the largest social demographic of the UK. They love to eat out regularly, with over half of them doing so at least once a week and a third at least three times a week. A third of millennials also…
Technology is making retail stores safer
The COVID-19 outbreak has prompted retail stores globally to look for technology to help them improve safety as well as operations.
How our retail marketing campaign tool knew there was something #UnderTheBed
Countdowns with gin advent calendars and wish lists a mile long bring joy to adults and children each year for Christmas. Tis (almost) the season to be jolly and take care of last minute good deeds to secure your place on the Nice List. Although, John Lewis’ London Canary Wharf…
Retail experts join Purple’s Board of Directors
Our CEO Gavin says that the only constant is change, and that’s certainly true here at Purple. We don’t just deal with change as it happens; we seek it out. Change is part of the journey. It shapes us and the direction we take to reach our vision – Intelligent…
Retail Business Technology Expo
Earlier this month we went along to Europe’s fastest growing retail show, The Retail Business Technology Expo, which proved very fruitful with a number of fantastic contacts and opportunities identified. The show had a really diverse mix of exhibitors from across the globe and over 7,000 visitors, including Argos, The Post Office,…
Restaurants of the future
The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but it’s the digital experience that will leave a lasting impact on customers and ultimately allow restaurants to differentiate themselves from…
Restaurant WiFi: The benefits and strategies to drive revenue
Restaurant WiFi has become a powerful tool among the worlds leading brands as a way to connect with customers and drive in venue spending like never before.
You’ve got a restaurant loyalty app but why isn’t it increasing loyalty?
It’s been revealed that by 2020 there will be 21 billion connected devices invading our lives. A pretty mind-boggling stat, right? And considering the fact that mobile users spend 90% of their time on apps, it’s no surprise that restaurants are zoning in on this digital emergence. The likes of…
Case Study: Tony Roma’s Restaurants
Tony Roma’s Restaurants “Purple WiFi provides all you need and more to grow your business though social media marketing. I would recommend Purple WiFi to other Restaurateurs in a heartbeat” Simon Levy, Tony Roma’s Restaurants The company Tony Roma’s is a chain of 200 restaurants located across 33 countries. Purple…
Resolution IT turns Hotel Jerbourg Purple
The Hotel Jerbourg is a luxury Guernsey hotel set on the cliff top of Jerbourg Point. The outstanding location, breathtaking views and luxury accommodation have given Hotel Jerbourg an enviable reputation as one the most popular hotels in the Channel Islands. The hotel is less than 10 minutes’ drive from…
Gartner indoor location services: Purple is listed as a representative vendor in the 2021 Gartner Market Guide for Indoor Location Platforms
Purple has been included as a representative vendor in the 2021 Gartner Market Guide for Indoor Location Application Platforms.
Repeat after me – Repeaters vs Access Points
For most technically-minded individuals, a trip to a local computer shop is a fairly routine exercise. For others, it may be a less frequent but still necessary journey to pick up those various technical devices we have come to depend on. Personally, I always drop by the networking section of my local…