Blogs

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Shareholders can sue companies if they fail to increase staff and visitor safety

Companies that fail to prioritize visitor safety may be sued for alleged failure to protect workers and visitors from coronavirus.

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Visitors and residents can now enjoy FREE unlimited WiFi in Newport city centre
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Visitors and residents can now enjoy FREE unlimited WiFi in Newport city centre

Newport’s City Centre public wireless network has been officially launched, thanks to a partnership between North, Ruckus and Purple, the intelligent spaces company. NewportCityConnect will provide users with unlimited 24/7 free WiFi access across key city centre locations including Upper Dock St, Corn St, Skinner St, Riverfront Theatre, train station,…

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Walmart Canada elevate the in-store customer experience with Purple WiFi
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Walmart Canada elevate the in-store customer experience with Purple WiFi

Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada’s customers across more than 400 stores.   Through Purple’s network, Walmart Canada can provide its customers with privacy guarantees, whilst allowing access to a high-speed connection during their…

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venue navigation for healthcare and Wayfinding Technology for hospitals
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Venue navigation for healthcare: Wayfinding is improving the healthcare patient and visitor experience, but how?

Wayfinding technology for healthcare, and what wayfinding solutions for hospitals are available. See how wayfinding technology for hospitals and venue navigation for healthcare boosts patient experiences.

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How wayfinding technology could reduce average waiting times and wasted spend in the NHS

Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you’re sure you’ve just been 3 minutes ago and the signage is never very clear.  All of this leads to a daunting experience for any patient entering an unfamiliar hospital, and with the increase…

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Indoor GPS Navigation
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Wayfinding Technology – What is it?

Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they have in hospitals that ensure you don’t end up on an operating table instead of the x-ray department? Technology is putting a new spin on…

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Engage with your visitors through the power of Webhooks

In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced business efficiency, customer satisfaction and increased revenue. We are now very pleased to announce that we have enabled Webhooks in Logic Flow, which will take the possibilities…

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A week in the life of Krista Geiger
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A week in the life of Krista Geiger, Enterprise Sales Manager

Krista shares with us what she gets up to in a typical week at Purple. Over to Krista Monday It’s Monday morning in Cincinnati and the start of another Purple week. So that’s the coffee pot on click! and the Mac switched on click!

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We’re hiring! Purple WiFi
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We’re hiring!

WiFi is something that is expected, for free, just as we expect access to heat, light and water. But the big question in recent years has been how to monetise WiFi. Purple WiFi has created an innovative low cost solution that gives unprecedented analytics and insights, whilst driving true ROI…

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Tracking customer footfall
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We’ve analyzed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here’s what we found.

Do you know how many people visit your venue on a daily, weekly or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know how frequently your repeat visitors return? Do you know your customer demographics? If we were talking about your…

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indoor location services - indoor location technologies - indoor location based services|what are indoor location services header|what are indoor location services header
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What are Indoor Location Services? Updated for 2023

Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.

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What do Google and the Tech Giants know about us?
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What do Google and the Tech Giants know about us?

Is ignorance bliss? Or would better understanding of technology alleviate our privacy concerns? Are we over-sharing our data? Facebook’s study about emotional contagion in June of this year raised questions about privacy, consent and how much data we’re sharing online without even knowing. The data scientists behind the study deliberately manipulated the…

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What does 5G mean for WiFi?
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What does 5G mean for WiFi?

5G is here and it’s here to stay, it has already reached 228m global connections, and it’s showing no signs of slowing down, despite the global coronavirus pandemic.  To understand how 5g works it’s important to compare it to its predecessor, 4g, to grasp the real differences and benefits of…

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what does successful promotional marketing look like? header image|what is promotional marketing? blog header|visits by venue report on desktop|mobile surveys|sms marketing on mobile|shopping mall email sales 1|survey|splash page|retail offers coupon|retail offers coupon 1|retail offers coupon 2
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What does successful promotional marketing look like? A Purple guide

Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition.

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What if you could franchise WiFi?
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What if you could franchise WiFi?

WiFi in a franchised world A franchise is the practice of leasing the right to use a firm’s successful business model and brand. When you are running a franchised business model, the key to success is consistency. Whether it’s a hotel, restaurant or any other type of franchise, when I walk…

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