Blogs
76% of major retailers don’t offer free in-store WiFi
According to a recent study by mobile marketing agency Sponge, over three quarters of major UK retailers are missing out on the opportunity to engage with and learn about their customers, because they are not offering them access to in-store WiFi. Of 117 multi-store retailers in central London, only 28…
7 ways technology has developed over the last 10 years
The world of technology has massively changed over the last decade. We take a look at just how far we’ve come, with our top seven technology advancements list. 1) Smartphones With our smart phones we can now do almost anything that we can do with our home laptop. A recent stat…
7 Gadgets Tech Heads Need This Christmas
So 2013 is soon coming to an end. Whilst there’s been a great range of gadgets and gizmos released, it’s a simple, sad fact that you just can’t have all of them. Well, unless you are Bill Gates. Then you can have all the things. However, with the festive season…
6 Ways to ensure data security in remote work environments
Are your employees working from home and making you worry about security breaches? Here are 6 ways to ensure data security in remote work which you can use.
6 ways to get more TripAdvisor reviews
Quality food, service and pricing are just some of the key ingredients that make a dining experience memorable and worth talking about. With 92% of people regularly or occasionally reading online reviews and 88% trusting them as much as personal recommendations, if your customers aren’t talking about your restaurant both…
6 Ways Businesses Can Benefit from Indoor Location Services
Discover 6 real examples of businesses benefitting from indoor location services. From in-depth visitor analytics to enhanced venue safety and more!
5 WiFi buzz topics from WBA’s Global Congress
Our VP Americas, Anne Lakstigala, recently attended the World Broadband Alliance Wi-Fi Global Congress in San Francisco. Anne was on a panel, hosted by Adlane Fellah, and discussing ‘Innovative Services over WiFi’. Here we take a look at the 5 big talking points and share our views on those hot topics. 1) Monetizing WiFi Advertising…
5 ways wearable tech is getting even smarter
A slideshare by People’s Monthly on mobile and wearables prompted us to look at the popular and potential wearables of today and how they might be used in different market places. At Purple wearable tech matters to us because it’s reliant on connectivity to make it work. As the number…
5 Ways to Reduce Customer Churn (Updated for 2023)
Losing customers can have a significant impact on a business, however, there are many methods to keep customers engaged and invested to avoid churn.
5 ways to better engage with your customers
As a business owner, professional or marketer you understand the importance of engaging with your target audience and customers.
5 ways analytics can improve your business online and offline
Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how visitors are engaging with your business.
5 unusual places to find free WiFi
Today, you can find free wifi almost everywhere you go – cafes, restaurants, pubs, bars, hotels – anywhere you’re likely to linger! But you might be surprised by Purple WiFi’s top 5 favourite unusual places to find free wifi. 1) London Cabs In December last year EyeTease, a government backed…
Infographic – 5 reasons you should be utilizing WiFi marketing
Discover 5 compelling reasons to use WiFi marketing. Watch your business flourish through personalized customer experiences and insights.
5 benefits of WiFi Sponsorship you don’t get with traditional advertising channels
In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues across the globe to a network of over 1 million end users! In this blog, we’re going to look at the benefits of Purple’s WiFi…
5 key takeaways from Bob Willett’s ‘Presenting to Retail’ global partner webinars
We recently invited all of our global partners to an exclusive webinar with Purple WiFi investor and former CEO of Best Buy International, Bob Willett. “Bob Willett is an example of an executive who started on the shop floor.He began at Marks & Spencer in his native United Kingdom in…