Tag: Internet of Things
A quick summary of IoT – The “Internet Of Things” The “Internet of Things” was coined by British technology pioneer, Kevin Ashton in 1999, defining it as a system in which the internet is connected to the physical world by utilizing sensors and RFID tags. You can visualize the ‘IoT’ as being made up of…
When I was asked to write some blog pieces about the Internet of Things, I was both excited – because it is a topic I think is of massive importance – and slightly worried, since the Internet of Things is such a broad subject. There was a temptation to launch into a specific industry and…
Our dedicated tech team gave up their weekend to come into the Manchester headquarters to take part in the inaugural Purple Hackathon. The night owls worked 24 hours straight to explore how we can harness the Internet of Things to help our customers better understand and interact with their physical spaces. Two teams, captained by…
Painting it Purple in A/NZ Purple has been recruiting like crazy following a $5m investment announced in January 2015. We raised the investment to accelerate our product development and also to recruit a global sales team. One of the key regions in our expansion plan was Australia and New Zealand, or A/NZ. We started out…
“So why is it called the Internet of Things?” Was the question from my five year old when I told him what I was writing about –” it sounds awesome”. Maybe he’s been watching too much YouTube, maybe he’s right? It is pretty ‘awesome’, by giving objects, animals or people unique identifiers and the ability…
2016 is the year of the customer. But wait a minute, wasn’t 2015 the year of the customer? In fact, for several years it’s been all hail customer centric marketing. But 2016 really does feel as though it could be the year we begin to put the customer up front and central, not only in…
176,000 attendees and almost 3,7000 companies including 400 start-ups. It can only be CES (The International Consumer Electronics Show), where trends at the very cutting edge of the tech industry are brought to life in the deserts of Nevada. Amidst the sea of awesome gadgets and gizmos on display, making sense of it all can be…
How the Internet of things influences the marketing landscape The Internet of things, in case you haven’t heard, is the interconnectivity of digital devices. This gives marketing a great power since the IoT is an opportunity for real-time engagement and customer service. It is such exciting news for the industry that over half of the…
Artificial intelligence; friend or foe? Imagine technology that could train a webcam on users while they are watching a political debate in the audience. Tracking their smiles, frowns and angry gesticulating, in order to measure their levels of agreement, confusion, horror or amusement and comparing their reactions to others. This technology already exists. Coca-Cola and…
The definition of the Internet of Things is “intelligent interactivity between humans and things to exchange information and knowledge for new value creation.” Try saying that after a glass of wine! There’s been a lot of talk about the IoT in the business world, and with good reason. It’s chock full of potential to improve…
Since its inception, WiFi has played an integral role in keeping us connected at home and in public. We’ve come to expect a standard degree of connectivity wherever we go and regularly rely on WiFi to maintain our productivity, our organization, our health, and even our protection. Recent advances in WiFi technology have greatly contributed…
