Tag: Real-time marketing

purple & dart announcement header
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The strategic partnership aims to increase DART’s customer record collection, and the quality of the data by implementing Purple’s Guest WiFi solution, a branded captive portal, and collecting real-time customer insights with additional WiFi Analytics.  Purple and Dallas Area Rapid Transit announced today that the companies have entered into a long-term business relationship focused on…

what does successful promotional marketing look like? header image
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Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we’re going to cover how businesses can use Purple’s Guest WiFi solution to achieve a more granular and focused approach to their marketing and a better understanding of who their customers are. 62% of consumers would…

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Real-time marketing in its simplest form is a great technique used by brands that allows them to create a personality, differentiate themselves from the competition, and improve the overall customer experience. By introducing a human element to a business it can help build trust, and in a lot of cases, brand loyalty. Consumers of a…

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