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How to keep your business safe online in 2021
Ensuring your business and accounts are safe online is vital to any business operation and doing it is actually easier than you might think.
Natural distribution of people through information
Screens and kiosks can show information such as queue times, this allows for people to make decisions based on the information they have just received.
Game-changing insights hanging from your wall or ceiling
Achieve up to 98% accuracy when counting people in and out of your venue through the use of 3d sensors found in security cameras
Purple develops a low-cost solution to occupancy control and visitor counting
Low-cost solution to occupancy control enabling venues to optimize safety and comply with government guidance
iOS14 MAC Randomization
When is a MAC address not a MAC address? When it’s been randomised! But before we begin it’s important to have a good understanding of what a MAC address is and why it is used. What is a MAC address? A media access control address or “MAC” address is a…
Creating a safe and contactless office space for your staff and visitors
Ensure your business is on the right path for moving into a more controlled and contactless world through the use of Anayltics and Wayfinding
Purple and Aruba collaborate to enhance Aruba Instant On offering
Purple is excited to further its partnership with Aruba, with support for Aruba Instant On. Designed with small businesses in mind, Aruba Instant On is assisting companies facing the challenges of digital transformation. Aruba provides an easy-to-use and instantly deployable solution regardless of geography, type of business, or client devices…
How COVID-19 has impacted consumer behavior and what brands should be doing to adapt
There has been a great amount of research historically on the universal nature of human needs, most notably by Maslow and his Hierarchy of Needs and more recently in Positive Psychology. Universal human needs are always important, and should play a part in our approach, however the way these needs…
Cookie Policy
Take a look at how we handle your browser cookies and data. Purple is a fully GDPR and globally compliant platform
Top 5 Data Management Trends for 2020
Collecting data is something most modern businesses do without much thought. Utilizing the power of this data is only possible when using the latest data management tools and technology. Studies show that nearly 75 percent of the data companies collect goes unused. Instead of wasting this valuable data, you need…
What is Cached Data?
Cached data, you’ve definitely heard about it, but do you know what it is? In a world where we are constantly surrounded by technology in one way or another, we somehow come to accept technical jargon without really knowing what it means. About cached data How does cached data work?…
Top 5 Technology Trends To Watch In 2020
As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last ten years, which excites me (probably more than it should) for the next decade. In the age of technology, it…
Wayfinding Technology – What is it?
Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they have in hospitals that ensure you don’t end up on an operating table instead of the x-ray department? Technology is putting a new spin on…
Purple supercharges intelligent spaces offering by acquiring indoor navigation solution
Fast-growth data analytics firm Purple WiFi has acquired US wayfinding business LogicJunction. In the deal announced today, Manchester-headquartered Purple confirmed the takeover of Ohio-based LogicJunction, with the combined businesses operating under the Purple brand. The acquisition is a majority stock deal, with the existing management team and employee base joining…
California Introduces New Data Privacy Laws
With great data, comes great responsibility… Since Purple’s beginning in 2012, data security has been at the forefront of our business and we’ve always gone a step further by providing guests the moment they log in with an easy to read and digestible terms of business and privacy policy which…