Blogs

Author: Gavin Wheeldon

Improving customer communications with hyper-personalization

Gone are the days where you could pepper your customers with emails, SMS and other forms of communication.  Spray and pray marketing techniques will now alienate your customer base, see your email domains blacklisted and could very well land you in deep trouble with regulators, not to mention the potential of a hefty fine.   Personalization…

New Purple platform - WiFi analytics

In January we launched our new analytics platform, and if I am being totally honest we were probably stretching the use of the word ‘analytics’ prior to this. The reality was that we had a great reporting platform, but that was it. If you’ve been a customer or partner of Purple for a while you…

802.1x authentication

As we bring more and more devices join public WiFi networks, concerns around security and user authentication continue to dominate the conversation. This is especially true when debating the appropriate security protocols for large-scale, guest WiFi networks that onload hundreds, thousands or even millions of users a day. Without the necessary security measures in place,…

Global Sales Kick Off 2016 - and staff awards

Last week, I was delighted to welcome our entire international team here for a whole week to have our Global Sales Kick Off. The team flew in from all corners of the world, including Europe, Australia, Singapore and the U.S. The week flew by with presentations and learning sessions, and featured some real highs such…

What if you could franchise WiFi?

WiFi in a franchised world A franchise is the practice of leasing the right to use a firm’s successful business model and brand. When you are running a franchised business model, the key to success is consistency. Whether it’s a hotel, restaurant or any other type of franchise, when I walk in, wherever I am in…

Ask the experts: just how close is the Internet of Everything?

Global shipments of WiFi enabled devices hit 1.9 billion in 2013. That’s a 19% increase over the prior year and puts the total number of WiFi enabled devices up to 4 billion – and this is expected to rise 7 billion by 2017, according to research by Strategy Analytics. 59% of these are mobiles and…

Hotspot 2.0

So what is Hotspot 2.0, how does it relate to Passpoint and Next Generation Hotspot (NGH) and – what’s all the fuss about? Confused? You’d be forgiven if you were and would be in good company. Firstly, I will explain how they are related. Hotspot 2.0 is an initiative driven by the Wi-Fi Alliance and is…

Service Provider and Reseller WiFi management

As our reseller and service provider network has grown (and likewise their network of customers), the complexity of managing that estate has also grown. We are now rolling out a brand new version of our WiFi management system including a two minute video demo. We will also be providing a quick overview of some positive…

Hotspot 2.0 in iOS 7

The WiFi industry has been awash with excitement and anticipation around what Hotspot2.0/Passpoint from Wi-Fi Alliance and Next generation Hotspot from the Wireless Broadband Alliance. That has taken a massive leap forward with the (unannounced) inclusion in iOS 7. From a user of WiFi  Hotspots the difference will be stark and very welcome. The current…

As a Meraki Technology Partner we were very excited when we got hold of the presence API several weeks ago. This is something we have been doing with our AirTight Networks integration for a while now so the capability within Meraki came as a very welcome piece of the puzzle. On top of our integration with Social…

One of the reasons our social wifi system has been a runaway success is that people understand the value of social media, or do they? It is safe to say that most people know that there is a value in Facebook Likes and Followers on Twitter or LinkedIn, but what is the real value of a Facebook fan to…

Online has for many years been spoilt with the wealth of information available to understand visitor behaviour, one of the really interesting developments was in-page analytics. What this allows you to do is understand user behaviour and how they journey through your site, a few small tweaks with positioning, size, colour and let’s see what…

The homeless hotspots initiative was trialled at SXSW conference in Texas where homeless people wear T-Shirts with “I’m a 4G hotspot” on them and people can connect to wifi hotspots for $2 for 15 minutes access. This is certainly a different take on Social WiFi. I can’t quite decide if this is genius or horrendous!…

Probably the largest deployment of Free WiFi is now live in New York, not something that is planned or speculated, the whole of New York City is now covered by the GOWEX network with nearly 2,000 hotspots covering Manhattan, Queens, Staten Island, Brooklyn and the Bronx. Before this, you would probably have struggled to find anywhere…

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