Blogs
McDonald’s record a sharp increase in app downloads following the installation of WiFi analytics
McDonald’s Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurants locations across Belgium. The infrastructure, equipped with Purple’s WiFi analytics solution, is part of a large phase of digital transformation aimed at enhancing the dining experience.…
Maximising the cloud in the workplace
Our blog on BYOD in the workplace suggested that productivity increases if employers allow workers to bring their own device. Employees who wish to use their own devices usually expect that they can and an increasing number of establishments such as hospitals and education are allowing BYOD. In this blog…
MarketsandMarkets™ announce Purple as a key player in the managed WiFi market
In a recent report by MarketsandMarkets™, Purple have been named as a key player in the managed WiFi solutions market. Other named players include Cisco Systems, Fujitsu, Vodafone, Verizon, Ruckus Wireless, Aruba, and Mojo Networks. According to the report, ‘Managed Wi-Fi Solutions Market by Networking Service (Network Security, Network Planning…
Mancini out, stadium wide WiFi in
As Roberto Mancini departs Manchester City FC, there is a new arrival in the shape of stadium wide WiFi for its supporters. Following close on the heels of the announcement by Liverpool FC, Manchester City FC is rolling out high-density WiFi at its Etihad stadium, allowing fans to use their…
Mad Mex see a 7 percent increase in customer retention after installing guest WiFi
The Mexican food chain, Mad Mex, wanted to take their service to the next level through offering exceptional and secure guest WiFi to enhance the customer experience, whilst also collecting valuable demographic data to support marketing campaigns and personalize communications. In November 2016, WiFi analytics was successfully installed across approximately…
Lucky WiFi
Caesars Entertainment UK is one of the most established and innovative operators in the casino industry, leading the way for over 40 years. It offers a diverse portfolio of entertainment, gaming, restaurants and bars at locations throughout the world, including the UK, South Africa, the Middle East and the US.…
How to improve customer loyalty with NPS [Infographic]
All companies seek to grow and retain customers. Sustainable, organic growth occurs most often when customers love doing business with you and are openly willing to sing your praises to neighbours, friends, family and colleagues. With each consumer brand competing to be front of mind, it takes something special to…
5 ways to make effective use of LogicFlow
We’re delighted to officially unveil our brand-new LogicFlow feature which allows marketing teams to take customer engagement to a whole new level. It’s a simple to use drag and drop builder, that lets you set up complex, multi-staged marketing campaigns within minutes. With this enhanced feature, you can trigger an…
Location Analytics & Services: How they can increase revenue
Find out about location technology and how the presence data collected can be utilized to increase revenue!
Llechwedd Slate Caverns: WiFi Delivers Instant Social Media Boost
Summary Llechwedd Slate Caverns is an attraction in Snowdonia, which has 175,000 visitors per year. Situated near the historic slate mining town of Blaenau Ffestiniog, it combines a Victorian mine tour; slate workshop; and slate mining exhibition with a gift shop; café; and play area. There are also mountain bike…
Liverpool ONE roll out WiFi analytics with Purple
Liverpool ONE have partnered with Purple to deliver an exceptional guest WiFi experience for customers visiting their 1.65 million sq ft open-air shopping complex. The popular shopping and leisure destination, based in the heart of Liverpool’s city centre has over 170 stores, bars and restaurants, an 18-screen cinema, as well…
The litigation for Covid-19 has started, where will it go for employers and business?
Many lawsuits have been filed already including against companies like McDonald's, Walmart, Safeway, and others in the US
LigoWave join Purple’s global partner network
Purple has formed a new technology partnership with LigoWave, leading provider of innovative wireless solutions, to provide customers with in-depth analytics around their physical spaces. LigoWave specialize in developing wireless networking equipment for the wireless broadband and enterprise market segments; with an emphasis on innovation, versatility, and affordability. The business…
Leveraging Data and Enhancing Personalisation Webinar
Yesterday I took part in a Retail Week webinar hosted by David Brooks, Retail Weeks’ Deputy Projects Editor, with Antony Lea, Head of CRM at notonthehighstreet.com and Jim Davidson, Manager of Marketing Research at Bronto both on the panel. The main topics discussed were centred around online retail, leveraging data…
Leisure Facility WiFi: Connecting Your Gyms, Spas, and Pools
Guests want to relax but also want to the convenience of being connected. Here's everything you need to know when looking for a WiFi provider for your gym, spa, or pool.