Blogs
BlueCloudWiFi announces launch of Smart WiFi platform in Australia
BlueCloudWiFi announces the launch of its cloud based Smart WiFi platform for retail and hospitality businesses in Australia Gold Coast, Australia 21 October 2014: BlueCloudWiFi has today announced the launch of its Smart WiFi platform. The cutting edge technology has been developed with UK industry leaders, Purple WiFi. The solution offers a…
Is Black Friday still big for retail? Our analytics suggest it is.
Stomachs have barely settled from Thanksgiving dinner before Black Friday madness kicks off on the fourth Friday of November each year. Consumers line up Thursday night and in the early hours to get their hands on discounted TVs, clothing, gadgets and Christmas gifts battling thousands of other consumers literally diving…
Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday
In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!
Why big data doesn’t need to be a big issue
Technological advancements and digital transformation are revolutionising the way businesses operate, with many actively converting data into insights to help them achieve their core business objectives. Through the use of big data and IoT, the UK economy is expected to generate £322 billion in revenue from 2015 to 2020, signalling…
Big data and the part it’s playing in ‘new retail’
Alibaba founder, Jack Ma, used the term ‘new retail’ in 2016 to describe a future that would blend online, offline, logistics and data across a single value chain. The strategy aims to establish the business as a consumption solution provider, leveraging big data to enhance consumers’ shopping experiences. And we…
Big brewery brands begin to sponsor pub WiFi hotspots
Sponsorship is vital to businesses that rely on brand exposure and front of mind awareness. Yet surprisingly, the only major brewery sponsoring WiFi hotspots in the UK is Heineken, with the sponsorship of BT Openzone Hotspots in over 200 pubs and bars, branded as the ‘Heineken Hub’. The service is…
The best WiFi statistics of 2014
The Huffington Post recently gave us 50 technology statistics including some stats from our own Purple WiFi survey! Amazingly 90% of all smartphones are equipped with WiFi capabilities and we have picked some of the other interesting WiFi stats: 1) WiFi makes shoppers happy We know from the Future Stores…
Beirut celebrates New Year with Purple WiFi
Wi-think partnered with Purple WiFi to install a high speed, secure guest WiFi network in Nejmeh Square, Bierut, for the city’s New Year’s Eve celebrations. Thousands gathered to watch the light show on the square’s art deco clock tower whilst also enjoying over 150 different performances. Beirut was ranked the 7th…
Being social about your business
Blog post by Euan Semple, author of ‘Organizations don’t tweet, people do’ Online conversations If you run a small business or a cafe or a bar you already talk to your customers face to face and probably know your regulars and a little bit about them. They enjoy the relationship and…
Baroness Lane-Fox drives digital transformation for the NHS
This week Baroness Martha Lane-Fox suggested serious technological changes to the NHS in her detailed review for the government. In July 2015, Jeremy Hunt tasked Baroness Lane-Fox with job of considering the digital future of the NHS. Released on the 10th December, the document makes recommendations which included free WiFi…
Barclays to provide free WiFi in branches
Have you ever been encouraged to use the self check out in a supermarket or airport? You’re ushered in and kindly helped by a member of staff who will show you just how easy and fast it is to do things without a member of staff. Take that a stage…
The Role of WiFi in Today’s Bars and Pubs
Looking to get WiFi for your bar or pub? Deep dive into all of the considerations here and see the benefits of having WiFi at your bar.
An insight into Purple Free from John Oliver, our Chief Product Officer
After much anticipation, we are delighted to unveil our brand new free license product, which will help us turn even more of the world Purple. Purple Free is a cutting-edge product with market leading capabilities, without any of the fees charged by leading Utility WiFi providers. As of Monday 3rd…
Automating your visitor count, achieving 98% people counting accuracy
Through connecting cameras with our platform, venues can track visitor numbers with up to 98% accuracy with a 3D compatible camera.
Automatic provisioning with Meraki is now live within the Purple Portal
We work with a number of enterprise-sized businesses across the world, many of which have thousands of access points across multiple locations. Manually configuring that many access points is a daunting task for any engineer. So, to help our customers tackle this issue, we have introduced automatic provisioning for Meraki…