October 01, 2021 How to Incentivize Your Customers to Leave a Good Review In the eCommerce realm, customers can’t touch or examine products. Thus, many rely on reviews to gauge whether they’re making the right purchase. Because other customers are perceived as unbiased and trustworthy, their feedback is crucial during the evaluation process. According to Statista, 25% of US consumers believe that customer product reviews are important when… Read More
July 22, 2021 The history of customer surveys In this blog, we’ll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren’t dead! Jump to the end to see how a Purple customer gained over £480k ROI and more using customer surveys. What is the definition of a customer survey?… Read More
July 04, 2019 Atea join the Purple partner network Purple has formed a new technology partnership with Atea, Northern Europe’s market leader in IT infrastructure. Atea are a large IT integrator and transformation specialist with 7,400 employees and 4,000 consultants located in 87 offices. Located in seven countries —Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia, Atea offers a full range of hardware and… Read More
September 18, 2017 WiFi and analytics is now on the menu at Aubaine restaurants Diners visiting Aubaine French brasseries can now feast on free WiFi thanks to a solution delivered by Purple, the intelligent spaces company, which also allows the brand to learn more about their clientele by capturing detailed analytics from the network. With eight restaurants situated across London – including two cafes and bakeries – Aubaine has… Read More
June 04, 2017 WiFi for shopping malls: Why should shopping malls utilize WiFi analytics? Technology and innovation is impacting businesses in all sectors, but none more so than those operating in the retail industry. From data analytics and digital advertisements, to virtual reality and interactive apps, the possibilities are endless for stores and shopping malls looking to embrace new technologies. But what are the opinions of those individuals who… Read More
May 31, 2017 5 ways to make effective use of LogicFlow We’re delighted to officially unveil our brand-new LogicFlow feature which allows marketing teams to take customer engagement to a whole new level. It’s a simple to use drag and drop builder, that lets you set up complex, multi-staged marketing campaigns within minutes. With this enhanced feature, you can trigger an ‘action’, such as an e-Shot,… Read More
May 28, 2017 Cinema chain delivers blockbuster WiFi and customer engagement thanks to Purple, Disney and Vision-Inside AG Purple, the intelligent spaces company, has collaborated with Vision-Inside AG and Disney, to provide KITAG Cinemas with WiFi and customer insights. KITAG Cinemas is the largest movie theatre operator in German speaking Switzerland, with over 17,000 seats at 85 venues. Since Purple’s installation in late 2016, the collaboration has seen improved outbound marketing and social… Read More
February 27, 2015 We certainly turned Harvey Nichols Purple Future of Customer Engagement for Retailers Event at Harvey Nichols Fantastic turn out (in fact, standing room only!) for our event last week, which took place on the 5th floor of Harvey Nics in London and was all about the future of retail. Lovely to see so many trusted partners, customers and friends there, as… Read More
