Tag: customer experience
Arenas across the globe are continually looking to embrace the latest technologies that effectively provide visitors with memorable experiences while delivering a strong return on investment. One of the most popular solutions has become guest WiFi which Forbes highlighted as “a true service differentiator with fans.” No longer just a nice to have, guest WiFi…
Purple announced today that they have entered into a strategic partnership with Altitude Trampoline Park, a world-premier trampoline facility, with the aim of increasing the collection of CRM records, gathering venue-level feedback, and increasing spend at concessions. Altitude has chosen to implement Purple’s Guest WiFi solution across their corporate locations in the United States and…
Providing internet access to passengers is an essential part of the airport experience. However, it can also be a challenge for airports to provide a secure, reliable, and cost-effective Guest WiFi network. Thankfully, airports are increasingly turning to guest WiFi solutions like Purple to help deliver great online experiences and inform changes to benefit offline…
Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…
Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world’s leading brands, and yet they are not seen as a constant necessity to continually improve experiences or understand customer expectations. In this blog, we’re going to reveal the power of customer surveys and the benefits…
Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviors and subsequently, the profitability of physical venues has become a large issue for the sector. Additionally, ethical expectations from consumers have created a need for businesses to implement ESG Strategies (that focus on environmental,…
Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have taken a back seat, with businesses now focusing solely on collecting customer data from the online space. The problem… …offline still accounts for a huge…
When properly used, customer surveys can greatly improve upon customer experience. The trick is to make the survey as quick, painless, and straightforward as possible and then utilize the information gleaned from the survey to find ways to improve your business. Start with your mission Most successful business models have a business plan that…
Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract with Purple, Cisco Meraki and Socialspot. McDonald’s Belgium is using intelligent, hyper-targeted marketing features in the Purple platform to deliver radically new digital strategies in personalized communication, promotions…
With mobile technology an everyday part of life, WiFi is no longer a luxury. People now believe they should have access to fast broadband wherever they are, and that includes hotels. A hotel’s ability to provide fast and secure Internet access is an important decision factor when booking accommodation. A recent study by Exterion Media…
