Blogs

Tag: customer experience

how retail marketing must evolve for 2023
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Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…

customer surveys in fashion retailers
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Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world’s leading brands, and yet they are not seen as a constant necessity to continually improve experiences or understand customer expectations. In this blog, we’re going to reveal the power of customer surveys and the benefits…

digital transformation in retail omnichannel to unified commerce header
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Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviors and subsequently, the profitability of physical venues has become a large issue for the sector. Additionally, ethical expectations from consumers have created a need for businesses to implement ESG Strategies (that focus on environmental,…

Black-friday closing the gap between online and offline data
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Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have taken a back seat, with businesses now focusing solely on collecting customer data from the online space. The problem… …offline still accounts for a huge…

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When properly used, customer surveys can greatly improve upon customer experience. The trick is to make the survey as quick, painless, and straightforward as possible and then utilize the information gleaned from the survey to find ways to improve your business.   Start with your mission Most successful business models have a business plan that…

McDonald's
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Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract with Purple, Cisco Meraki and Socialspot. McDonald’s Belgium is using intelligent, hyper-targeted marketing features in the Purple platform to deliver radically new digital strategies in personalized communication, promotions…

The increasing demand for high quality hotel WiFi - infographic
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With mobile technology an everyday part of life, WiFi is no longer a luxury. People now believe they should have access to fast broadband wherever they are, and that includes hotels. A hotel’s ability to provide fast and secure Internet access is an important decision factor when booking accommodation. A recent study by Exterion Media…

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