Armature Works enhances its guest WiFi experience with Purple
Today Purple announced that it has entered into a strategic partnership with mixed-use event space Armature Works.
The Purple Indoor Location Services Maturity Model
The Purple ‘Indoor Location Services Maturity Model’ shows a list of solutions available, and how effective they are when combined to meet expectations.
Driving retail loyalty with WiFi
Retailers across the globe are looking for new ways to drive customer loyalty. With in-venue WiFi, businesses can influence and encourage loyalty at the right time.
Accessibility Essentials for Real-Time Location Services
Understand why taking the time to consider accessibility can make a world of difference to millions of visitors by reading Accessibility Essentials for RTLS.
Navigating the Indoors: The Challenges of indoor positioning technology
Digital navigation is an essential part of daily life with billions finding their way every day, so why has indoor navigation yet to gain the same popularity?
Arena WiFi: Understand your fans and drive superior engagement
Easily managing online experiences has never been easier than with arena guest WiFi solutions - Boost incremental revenue and capture highly valuable feedback
Altitude Trampoline Park partners with Purple to enhance visitor experiences
Purple announced today that they have entered into a strategic partnership with Altitude Trampoline Park.
The importance of collecting real-time passenger feedback
The process of traveling can be stressful and passengers are looking for their experiences to be seamless, see why collecting real-time feedback is so important
How retail marketing must evolve for 2023
Staying relevant in an ever-changing landscape is making it difficult for retailers to retain customer loyalty. See how retailers must evolve their marketing in 2023.
The power of customer surveys in fashion retail
Collecting customer feedback is one of the best ways to achieve a great customer experience. See how fashion retailers can make the most of surveys.
Digital transformation in retail: From omnichannel to unified commerce
Meeting new challenges from consumer expectations and shifts in the industry landscape retailers must adapt and adopt digital solutions.
Closing the gap between your online and offline customer data
Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have taken a back seat, with businesses now focusing solely on collecting customer data from the online space. The problem… …offline…
From measurement to action: using customer surveys to improve customer experience
When properly used, customer surveys can greatly improve upon customer experience. The trick is to make the survey as quick, painless, and straightforward as possible and then utilize the information gleaned from the survey to find ways to improve your business. Start with your mission Most successful business models…
Purple’s WiFi and analytics solution – McDonald’s is lovin’ it
Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract with Purple, Cisco Meraki and Socialspot. McDonald’s Belgium is using intelligent, hyper-targeted marketing features in the Purple platform to deliver radically new digital…
The increasing demand for high quality hotel WiFi – infographic
With mobile technology an everyday part of life, WiFi is no longer a luxury. People now believe they should have access to fast broadband wherever they are, and that includes hotels. A hotel’s ability to provide fast and secure Internet access is an important decision factor when booking accommodation. A…