Category: Purple Insights
On February 14th, 2023, Purple launched its new Purple Partner Program. The rate of growth seen by Purple and the indoor location services market has clearly outlined the need for businesses to collect new insights that can provide actionable data to cut costs and increase revenue. With its market-leading solutions, Purple makes collecting insights such…
Black Friday 2021 will fall on the 26th of November, with businesses around the globe looking to welcome visitors back to their stores with all-time low prices for desired goods and services. Due to the global pandemic, Black Friday 2020 was more or less exclusively online, which meant many customers were unable to go out…
Improving customer engagement and increasing revenue has always been at the forefront of any marketeer’s mind, but how often do these methods last before a new solution is required? Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost! Too good to…
In this blog, we’ll be discussing the burning questions which surround captive portals and explaining how they work, the types of data they collect, and the great benefits businesses can gain. What is a captive portal? The primary purpose of a captive portal is to ensure that only authorized users can access a given network…
Are you starting to think about your plans for the upcoming holiday season? Many other retailers are. A bumper 2021 holiday season? The 2020 holiday season was like none that we’ve ever experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit our holiday shopping to mainly…
As pints were poured and cocktails shaken for the first time in months, consumers rushed to beer gardens and terraces to celebrate the return of their favorite establishments, permitted to reopen from Monday, April 11th. However, challenges remain in understanding the undoubted long-term impact of repeated lockdowns, social distancing, and the ongoing issue of Covid-19…
