Blogs

Category: Purple Insights

In this blog, we’ll be discussing the burning questions which surround captive portals and explaining how they work within marketing and business processes. What is a captive portal? A captive portal is a web or splash page displayed before end-users can authenticate onto WiFi (another examples being services or servers, etc), typically by using a…

Christmas in July

Are you starting to think about your plans for the upcoming holiday season?  Many other retailers are. A bumper 2021 holiday season?  The 2020 holiday season was like none that we’ve ever experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit our holiday shopping to mainly…

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