Blogs

Category: Technology

Amazon Purple data

A consumer’s journey to making a purchase happens in minutes, therefore why wouldn’t brands create an experience for your customers that reacts with their behaviour and interests – in minutes. Technologies, machine learning and automation are changing the shape of marketing and how businesses understand and engage with their customers. We walk around with mobiles…

In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced business efficiency, customer satisfaction and increased revenue. We are now very pleased to announce that we have enabled Webhooks in Logic Flow, which will take the possibilities of customer engagement to a…

You know that box that you switch off and back on again when your WiFi starts playing up at home… well that’s not an AP, that’s a router. An AP, otherwise known as an access point, connects to that box allowing you to extend the range of your WiFi to a particular location. Let’s imagine…

Marketing trends 2018

In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will result in growth and loyalty. Teams step back and reflect on the past year’s performance, what worked well and how to improve on the campaigns…

GDPR compliant

The European Union’s General Data Protection Regulation (GDPR) has quickly become a topical subject as the May 2018 deadline draws nearer. GDPR is designed to harmonize data privacy laws across Europe to protect and empower all EU citizens data privacy, and is sure to reshape the way organisations approach data privacy. As worldwide pressure continues…

Sweden has accelerated its standing as a powerhouse of technology, innovation, and visionary leaders in Northern Europe. So, it comes as no surprise Cisco Connect will be returning to the country’s capital, Stockholm for a second year to host a day of strategic development in Secure Digitization for businesses and the public sector. Digitization is…

Cleaning festival loos, hugging stray cats and dogs, and scraping chewing gum off the streets are just some of the uninviting tasks people have agreed to in exchange for free WiFi. And we aren’t just talking about a few hundred unfortunate individuals. Over 22,000 people have openly agreed to carry out 1,000 hours of community…

Well, that’s Glastonbury festival over and done with for another year, and I’m sure many of your social media news feeds have been swamped with selfies, videos and ‘wish you were here’ snaps. But this isn’t anything out of the ordinary. The way festival goers enjoy and engage with global music festivals has certainly evolved,…

Why shopping malls should be at the front of the queue for WiFi analytics

Technology and innovation is impacting businesses in all sectors, but none more so than those operating in the retail industry. From data analytics and digital advertisements, to virtual reality and interactive apps, the possibilities are endless for stores and shopping malls looking to embrace new technologies. But what are the opinions of those individuals who…

We’re delighted to officially unveil our brand-new LogicFlow feature which allows marketing teams to take customer engagement to a whole new level. It’s a simple to use drag and drop builder, that lets you set up complex, multi-staged marketing campaigns within minutes. With this enhanced feature, you can trigger an ‘action’, such as an e-Shot,…

Why big data doesn’t need to be a big issue

Technological advancements and digital transformation are revolutionising the way businesses operate, with many actively converting data into insights to help them achieve their core business objectives. Through the use of big data and IoT, the UK economy is expected to generate £322 billion in revenue from 2015 to 2020, signalling that those organisations that fail…

Mi-IDEA: The 6 benefits a start-up can achieve from an accelerator programme by Thomas Young, our Product Manager

Earlier this month, Kerry Wright (Purple’s Director of Alliances) and I attended and presented at the Mi-IDEA accelerator, run by Cisco and Manchester Science Park. The night started with an introduction to the accelerator by Tom Kneen, Head of Business Development at Cisco. Tom described the Mi-IDEA accelerator as a ‘Post-Accelerator’ for start-ups that are…

How Do WiFi Extenders Work? Our Back-to-Basics Guide to Better WiFi

Nowadays, WiFi is more than just a convenient way to connect to the internet – it’s an essential tool that we use to remain productive, efficient, and connected.  With the rise of advanced wearable tech, smart appliances/machinery, and other WiFi-enabled devices, easy-access WiFi has become a staple, and we’ve dramatically hiked up our standards around…

An insight into Purple Free from John Oliver, our Chief Product Officer

After much anticipation, we are delighted to unveil our brand new free license product, which will help us turn even more of the world Purple. Purple Free is a cutting-edge product with market leading capabilities, without any of the fees charged by leading Utility WiFi providers. As of Monday 3rd of April, our free product…

Here at Purple, we have a reputation for breaking new ground. We were the first mover in our market, delivering a unique WiFi and analytics solution to business and venues around the world that provides them with customer insights and marketing tools for real world spaces. Tomorrow, Tuesday March 28th, will mark another first for…

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