Blogs

Category: WiFi Analytics

Reflections Holiday Parks has committed almost $1 million to create a new WiFi infrastructure across four of its holiday parks along the NSW North Coast, partnering with Vertel and Purple. Reflections Holiday Parks CEO, Steve Edmonds, said the new WiFi infrastructure was successfully up and running at Forster Beach, Seal Rocks, Scotts Head and Hawks…

Purple, Cisco and AT&T have partnered with property development company, Related, to bring next generation visitor analytics to their Hudson Yards project in New York City.  At 28 acres and 18 million square feet, Hudson Yards is the largest private development in the history of North America. The ‘city within a city’ is home to…

As the digital world evolves, citizens and visitors of towns and cities expect and demand to be served and communicated to in a way that reflects the world around them. Access to digital services is no longer a-nice-to-have, but a necessity.  When out in public, people expect the same level of connectivity as they would…

Improving customer communications with hyper-personalization

Gone are the days where you could pepper your customers with emails, SMS and other forms of communication.  Spray and pray marketing techniques will now alienate your customer base, see your email domains blacklisted and could very well land you in deep trouble with regulators, not to mention the potential of a hefty fine.   Personalization…

Changes to Purple training content blog

Here at Purple we understand that users consume information differently. So with this in mind, over the last few months, we have made some significant changes to our training content and how it can be accessed.  Before we jump into the changes, I just want to clarify that we still offer: 1-2-1 or group training…

Social login access journey

Social login is a great way of increasing login rates. By using pre-existing social network logins such as Facebook, Twitter, Instagram and LinkedIn, you allow users to seamlessly connect to your guest WiFi network. Simply speaking, social login takes all the effort out of signing into guest WiFi. It also takes the pain out of…

Purple WiFi location heatmap

Location data provides more intelligence than just x and y. Yes, it can tell you how many people visit your venue, but did you know it can also be used to track visitor movement throughout your venue? Opening the doors for proximity marketing, way-finding, personalized customer engagement and more. The data can also feed into…

Restaurants of the future - busy restaurant

The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but it’s the digital experience that will leave a lasting impact on customers and ultimately allow restaurants to differentiate themselves from the competition. What do customers…

What is WiFi Analytics, and why is it important for your business?

Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in hotels, cafes and numerous other store types. WiFi analytics collects customer data in two different ways. Authorized data The first method of collecting data is through…

A captive portal is a web or splash page displayed before users can authenticate onto WiFi using a desktop computer or mobile device. Often, captive portals display as login interfaces for guest WiFi connections, like those you find in restaurants, cafes, airport lounges, and hotel business centers. When using a Captive Portal, customers simply log…

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