Blogs

Category: WiFi Analytics

purple wifi advertising||mobile marketing offline|targeted marketing with video|digital advertising online
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Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys?

The Purple Sponsorship Program is creating a new marketing channel for brands - see how you can reach your ideal audiences with Purple WiFi Advertising

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All the Benefits of Healthcare CRM

Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved…

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WiFi proximity marketing
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WiFi proximity marketing: Strategies and how they work

What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.

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Purple named ‘Market Leader’ for Enterprise WiFi Solutions category

The Featured Customers Summer 2021 report has been released, and surprise surprise, Purple’s on the list. Featured Customers is a customer reference platform for B2B business software and services. Each Featured Customers report looks at the very best companies within the highly competitive Enterprise WiFi industry and have 3 structured…

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Christmas in July
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Don’t miss out on rich data & insights this holiday season!

Are you starting to think about your plans for the upcoming holiday season?  Many other retailers are. A bumper 2021 holiday season?  The 2020 holiday season was like none that we’ve ever experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit…

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5 ways analytics can improve your business online and offline

Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how visitors are engaging with your business.

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Purple partnership further improves visitor experience for businesses

Purple, the intelligent space company has announced its partnership with Allied Telesis, a leading provider of WiFi hardware and software.

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iOS14 MAC Randomization

When is a MAC address not a MAC address? When it’s been randomised! But before we begin it’s important to have a good understanding of what a MAC address is and why it is used. What is a MAC address? A media access control address or “MAC” address is a…

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Creating a safe and contactless office space for your staff and visitors

Ensure your business is on the right path for moving into a more controlled and contactless world through the use of Anayltics and Wayfinding

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How big data is being used to boost sales and marketing

Many businesses make decisions on the fly from their gut, but there’s a point where a company has to use big data to drive their decision making.  You can spend a great deal of your time making decisions and often they will affect the company, the team, and even yourself…

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|Building-an-online-community|||||Improve-online-reviews
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5 ways to better engage with your customers

As a business owner, professional or marketer you understand the importance of engaging with your target audience and customers.

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||||||Purple WiFi feature release - December 2019|
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December: Features, reports and enhancements within the Purple platform

Here’s a summary of the features and updates we have been working on and showcasing throughout December. MicroSurvey node in LogicFlow Using the Microsurvey node available in LogicFlow, users can present a specific Microsurvey to visitors during the access journey based on demographic criteria. For example, a user can display…

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Understand-business-venues||Understand-customer-demographics
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WiFi data is improving commercial performance in physical venues

WiFi data and analytics have been around for several years, but it’s only in the past couple of years that businesses have started to utilize their potential for improving their guest experience, staff efficiencies and increase the return rate of their customers.  What is WiFi data and analytics? WiFi analytics…

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Top 5 Technology Trends To Watch In 2020

As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last ten years, which excites me (probably more than it should) for the next decade.  In the age of technology, it…

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California introduces new data security laws.
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California Introduces New Data Privacy Laws

With great data, comes great responsibility… Since Purple’s beginning in 2012, data security has been at the forefront of our business and we’ve always gone a step further by providing guests the moment they log in with an easy to read and digestible terms of business and privacy policy which…

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