Blogs
Walmart Canada elevate the in-store customer experience with Purple WiFi
Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada’s customers across more than 400 stores. Through Purple’s network, Walmart Canada can provide its customers with privacy guarantees, whilst allowing access to a high-speed connection during their…
Leeds Rhinos partner with Purple
Leeds Rhinos have partnered with M-Tech UK, Ruckus and Purple to install a new guest WiFi network at their 22,000 seat stadium in Headingley, Leeds. The new infrastructure, equipped with Purple’s WiFi analytics solution, is part of a large phase of digital transformation aimed at improving the in-house experience for…
El Gato Negro serve up WiFi analytics to improve the dining experience
El Gato Negro, the award winning Spanish restaurant, have partnered with Advantex and Purple to install an advanced guest WiFi network at their three story restaurant located in the heart of Manchester. The new network will offer diners a free, high-speed and secure WiFi connection, whilst also enabling the restaurant…
We’ve analyzed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here’s what we found.
Do you know how many people visit your venue on a daily, weekly or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know how frequently your repeat visitors return? Do you know your customer demographics? If we were talking about your…
What does 5G mean for WiFi?
5G is here and it’s here to stay, it has already reached 228m global connections, and it’s showing no signs of slowing down, despite the global coronavirus pandemic. To understand how 5g works it’s important to compare it to its predecessor, 4g, to grasp the real differences and benefits of…
Ferman Motor Cars partner with MicroAge and Purple WiFi
Ferman Motor Cars have partnered with MicroAge and Purple to deliver a free and secure guest WiFi network in over 30 car dealerships across Florida. The new Cisco network, which includes WiFi analytics, means customers can access a high-speed WiFi connection when in-store whilst also enabling Ferman Motor Cars to…
Beirut celebrates New Year with Purple WiFi
Wi-think partnered with Purple WiFi to install a high speed, secure guest WiFi network in Nejmeh Square, Bierut, for the city’s New Year’s Eve celebrations. Thousands gathered to watch the light show on the square’s art deco clock tower whilst also enjoying over 150 different performances. Beirut was ranked the 7th…
It’s here. The new Purple.
At the center of Purple’s product offering lies data – this is something that has never changed; and never will. We want our customers to be able to access the data they capture from within their physical venues – whether that is through guest WiFi, or other connectable data sources –…
How WiFi & IoT can be used for marketing
With each passing day, the internet expands further, providing savvy digital marketers with fresh possibilities. Sticking to the methods that got results 5 years ago isn’t going to have the same potency today. If you want to gain some traction when promoting your products, you need to think ahead and…
The benefits of marketing personalization
The future belongs to businesses that provide superior customer experiences – and one of the best ways to provide such an experience is through highly personalized content; delivered to customers in real-time across a number of marketing channels. 74% of consumers are frustrated when content isn’t personalized. Consumers have so…
TP-Link announce new product line that integrates with Purple
TP-Link, the popular networking manufacturer, have released a new integrated, software-defined network solution called, Omada. The solution has a number of new and exciting features including a centralized management platform, revolutionary high performance, and wireless access points. Ben Allcock, Commercial Director at TP-Link, said: “Omada offers premium performance and ease…
The benefits of real-time marketing
Real-time marketing in its simplest form is a great technique used by brands that allows them to create a personality, differentiate themselves from the competition, and improve the overall customer experience. By introducing a human element to a business it can help build trust, and in a lot of cases,…
Capturing insights and not just customer data
Collecting customer data is great in terms of growing your CRM and directly engaging your total addressable market. However, more importantly, is aggregating this customer data and overlaying it on top of other data sets to give you insights. Google Analytics and other online analytics tools provide you with an…
How to increase customer footfall
Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1 billion US dollars, up considerably from previous years. And so, many retailers, and other ecommerce businesses with physical venues, are looking…
How to capture customer data
The fact that online businesses capture customer data isn’t a secret. We’ve all been onto an ecommerce site and had a pop-up flash before our eyes, urging us to sign-up to a newsletter to receive all the latest news, deals and discounts. We’ve also filled up our shopping carts, clicked…