Blogs
Purple partner, Smarter WiFi, launch new website to improve the customer journey
Managed WiFi solutions provider, Smarter WiFi, have launched a new website to improve the customer experience and drive business growth. Smarter WiFi have refreshed the look and feel of their website and introduced a number of new and exciting features to further improve the customer experience. Improved landing pages, a…
Caritas of Austin – Volunteering at the community kitchen
Caritas of Austin was founded in 1964 by Richard McCabe, and has since been preventing and ending homelessness for people across Greater Austin. The charity provides a service continuum for those experiencing poverty that begins with a safety net and links then to resources to achieve self-sufficiency. Last week, the…
McDonald’s record a sharp increase in app downloads following the installation of WiFi analytics
McDonald’s Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurants locations across Belgium. The infrastructure, equipped with Purple’s WiFi analytics solution, is part of a large phase of digital transformation aimed at enhancing the dining experience.…
Purple announced as finalists for the ARN Innovation Awards
The finalists for the 2018 ARN Innovation Awards have been released, and we are pleased to announce that Purple have been shortlisted for the Software Vendor Value Award, alongside other contenders including ConnectWise, MuleSoft and VMware. The Vendor Award recognizes vendors helping partners deliver innovative solutions to customers, through leading-edge…
dotmailer: our newest integration feature
We are pleased to announce that our WiFi analytics solution is now compatible with dotmailer; the popular marketing automation platform. dotmailer is a leading marketing service provider with data-powered automation at its core. dotmailer are passionate about shaping the omnichannel marketing space, and for nearly 20 years have helped thousands…
Analytics Pro (beta): A detailed look at what’s new
Reporting and analytics have been at the core of Purple’s product offering since the very beginning, allowing our customers to achieve the job of querying their visitor data and using that data to uncover the insights that drive actions. Naturally, the scope and demand from our analytics has evolved over…
PizzaExpress report a spike in app downloads following the installation of WiFi analytics
PizzaExpress have partnered with Redcentric and Purple to deliver a free, fast and secure guest WiFi network in 470+ restaurants across the UK and Northern Ireland. The new infrastructure, equipped with WiFi analytics, is part of a phase of digital transformation, aimed at enhancing the dining experience. In January 2017,…
Opin Kerfi join Purple’s global partner network
Purple has formed a new technology partnership with Opin Kerfi, leading IT solutions and service partner, to provide businesses with in-depth data and analytics around their customers and physical spaces. Opin Kerfi specialize in many fields of IT including hardware, infrastructure, networks, communications solutions, office solutions and software development. The…
Purple add Airship to their list of customer integration features
We are pleased to announce that our advanced WiFi solution is now fully integrated with Airship, the leading CRM and customer engagement platform. The Airship platform, complete with data acquisition, segmentation and broadcasting features, helps clients drive revenue through delivering intelligent customer journeys. Dan Brookman, Airship’s Managing Director said: “With…
Target customers to the minute with LogicFlow’s new feature: Purple’s automated marketing tool
In June 2017 we released LogicFlow, a simple to use drag and drop builder that enables you to set up multi-staged marketing campaigns within minutes. With LogicFlow, you can automatically trigger an ‘action’, such as an e-shot, SMS message, splash page display or website redirect based on specific customer behavior,…
Airport digitalization: has the passenger experience improved enough?
Passengers have been embracing technology for years, relying on their smartphones, tablets and other devices to stay informed and up-to-date when traveling. Many airports have bought in too, investing heavily over the past few years in self-service technology that keeps passengers informed, creates more efficient passenger journeys and improves the…
Purple and Better Ad Network are serving disruptive technologies in hospitality in Chicago
Hospitality brands can now connect with their customers before they even step on site – and we’re not talking about sending them from your social media pages. We’re talking about capturing their attention while they’re in the vicinity before they walk into your competitors’ restaurant, bar or cafe. Purple, global…
Purple support Chorley’s Inspire Youth Zones project
Purple, leading WiFi analytics provider, is supporting Chorley’s Inspire Youth Zones project by donating a guest WiFi network and analytics platform for the new Youth Zone site. The Youth Zone, which is located on Chapel Street, offers a safe and inspiring environment for young people, aged 8 – 19, or…
Deliveroo partners with Purple to deliver more than just food
Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday business expenses. The food delivery giant has formed partnerships with a number of businesses to offer discounts across various business services – ensuring their…
Shifting retail’s focus from e-commerce to an inclusive Customer Algorithm
E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to generate sales. In 2018, this focus is making a colossal shift back to a more balanced, in-depth ratio of offline to online consumer…