Tag: data collection
After a 23-year stint in Silicon Valley – and working across Europe, the Middle East, and Africa – Cisco’s former Executive Vice President (EVP), Chris Dedicoat, is back in the UK, where he continues to champion fast-paced technological innovation. So impressed with Purple’s ability to make highly intelligent technology easily accessible and maximize ROI, Chris…
What is data protection and data privacy? The concept of the right to privacy emerged in 1948 when the Universal Declaration of Human Rights was adopted by the UN. This states that “no one shall be subjected to arbitrary interference with his privacy, family, home or correspondence”. By 1978, the first marketing email had been…
Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we’re going to cover how businesses can use Purple’s Guest WiFi solution to achieve a more granular and focused approach to their marketing and a better understanding of who their customers are. 62% of consumers would…
In this blog, we’ll be discussing the burning questions which surround captive portals and explaining how they work, the types of data they collect, and the great benefits businesses can gain. What is a captive portal? The primary purpose of a captive portal is to ensure that only authorized users can access a given network…
Are you starting to think about your plans for the upcoming holiday season? Many other retailers are. A bumper 2021 holiday season? The 2020 holiday season was like none that we’ve ever experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit our holiday shopping to mainly…
What is primary data? First-party data collection (also known as Primary data collection) can be defined as the data that is collected by you from a direct source to be used for specific purposes. The main purpose of first-party data collection is to gather information that provides insights into audience demographics and their behaviors. This…
