Blogs

Discover the effectiveness Purple’s placement in partner deals has on reducing telco churn and driving additional value.

The process of traveling can be stressful and passengers are looking for their experiences to be seamless, see why collecting real-time feedback is so important

Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition.

In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues across the globe to a network of over 1 million end users! In this blog, we’re going to look at the benefits of Purple’s WiFi…

Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across Chile, Peru and Columbia. The new network allows Parque Arauco to deliver an exceptional guest WiFi experience with custom splash…

John, aged 23, from Manchester. He’s a repeat customer. His last visit was on 10/02/2019, and he has an average dwell time of 30 minutes. Capturing customer data online is something that we are very good at. We know how many people visit our website, how much time they spend…

Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract with Purple, Cisco Meraki and Socialspot. McDonald’s Belgium is using intelligent, hyper-targeted marketing features in the Purple platform to deliver radically new digital…

You know that box that you switch off and back on again when your WiFi starts playing up at home… well that’s not an AP, that’s a router. An AP, otherwise known as an access point, connects to that box allowing you to extend the range of your WiFi to…