Blogs

Author: Richard Ellor

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Why VCU Health chose Purple Wayfinding to improve patient and visitor experiences

Following an international RFP search, in July of 2021 VCU Health System chose Purple to implement a wayfinding solution on its growing downtown medical campus in Richmond, Virginia. With this solution, patients and visitors can preview digital maps and directions online before they arrive and use interactive walking routes when…

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The History of Patient Experience

Around $150bn is lost each year due to missed appointments, and $200 per missed slot for individual physicians. As populations grow and we start to live longer, the effect of missing appointments has already begun to disrupt healthcare operations, however there are ways your facility can help. What is patient…

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Why Customer Complaints Are Good For Your Business

Discover why, despite the damage they can cause if left unchecked, customer complaints are good for your business.

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The history of customer surveys

In this blog, we’ll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren’t dead! Jump to the end to see how a Purple customer gained over £480k ROI and more using customer surveys. What is the…

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Purple named ‘Market Leader’ for Enterprise WiFi Solutions category

The Featured Customers Summer 2021 report has been released, and surprise surprise, Purple’s on the list. Featured Customers is a customer reference platform for B2B business software and services. Each Featured Customers report looks at the very best companies within the highly competitive Enterprise WiFi industry and have 3 structured…

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Christmas in July
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Don’t miss out on rich data & insights this holiday season!

Are you starting to think about your plans for the upcoming holiday season?  Many other retailers are. A bumper 2021 holiday season?  The 2020 holiday season was like none that we’ve ever experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit…

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Purple partners with U.S. based Exit Design

Purple has teamed up with Exit Design, a leading experiential graphic design firm that produces comprehensive wayfinding and signage systems to help complex organizations promote their brand and enhance their visitor experience. Through an experience assessment, engaging with staff and patients to gather quantitative and qualitative data, Exit is able…

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Evolving your primary data collection techniques to prepare for a cookieless world

In this blog you'll learn about primary data, how it can improve business operations and functions to boost customer experiences and further boost revenue.

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5 Customer Retention Strategies That Actually Work

Read about 5 effective customer retention strategies, from surveying your customers to under-promising and over-delivering.

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Improve patient experience through healthcare digitalization

This is a summary of a private healthcare webinar, which Purple ran alongside University Hospital’s Managing Director of Innovation and Design in May. You can find the full recording of the webinar here or take a look at the transcript here. Dean quickly kicked off the webinar by introducing Shaun…

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Telesystem announces strategic partnership with Purple

Telesystem, an industry leader in designing customized solutions with white-glove support for multi-location businesses, announced today their strategic partnership with Purple. The new partnership will add Purple’s suite of products into Telesystem’s growing managed solutions portfolio, with a focus on creating Intelligent Space through helping venues optimize safety, enhancing the…

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Interview with Kip Lee, Managing Director of Innovation and Design at University Hospitals

We recently had the pleasure of interviewing Kip Lee, Managing Director of Innovation and Design for University Hospitals, for our webinar Improve patient experience through healthcare digitalization which you can view here. However, if you’d like to listen while reading the transcript, you can find the audio below! Dean Cookson: …

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Information Security: Why is it so important?

While a short-term hit to a business's revenue may not seem all too damaging, the real consequences of a breach come over time.

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How to A/B test your online world and your offline physical space

There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and…

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Purple showcases security readiness with Cyber Essentials Plus certification

Purple has become one of the latest companies to become Cyber Essentials+ certified, indicating that the company takes a proactive stance against malicious cyber attacks. Cyber Essentials is the UK Government-backed scheme that aims to help small to medium enterprises protect themselves against common cyber threats.  The certification is an…

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