February 01, 2018 Purple disrupt the WiFi market yet again; offering their enhanced analytics solution free of charge Purple, global leaders in guest WiFi analytics, has today announced a huge shake up in their free and licensed WiFi solutions. The WiFi and analytics provider have made another bold, yet strategic move to disrupt the WiFi market. Purple are offering their enhanced solution, now called Purple SMB, free of charge to businesses with five… Read More
January 23, 2018 Sugar On Top roll out Purple’s solution to identify and reward loyal customers The Asian fusion cafe, known for uniting people with their passion for food, wanted to take their service to the next level by using guest WiFi to connect customers to more than just social media. Midway through 2017, Sugar On Top rolled out WiFi analytics with Purple, TP-Link and Ungguh Holdings Sdn Bhd across their… Read More
January 17, 2018 Purple move to new offices in Austin, Texas to accommodate further growth Purple, global leaders in guest WiFi analytics, are moving to TechSpace, a vibrant and creative shared office space located in one of Austin’s premier locations, 98 San Jacinto Center. The new space will allow Purple to execute plans to build on the existing team to meet a continued increase in market demand. The move comes… Read More
January 10, 2018 Purple’s WiFi and analytics solution – McDonald’s is lovin’ it Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract with Purple, Cisco Meraki and Socialspot. McDonald’s Belgium is using intelligent, hyper-targeted marketing features in the Purple platform to deliver radically new digital strategies in personalized communication, promotions… Read More
December 18, 2017 WiFi will kill mobile networks by 2025 We all want data, quickly and efficiently. From our FitBits to our Smart fridges, social media apps, and everything in between, we expect seamless connectivity. Businesses are equally as demanding – offices, hospitals, schools, airlines, hotels and restaurants and many other venues are consuming data at a rapid rate. But how will our increasing demand… Read More
December 11, 2017 eFan partner with Purple to deliver exceptional WiFi at Personal Fest 2017 Fans at Telecom Personal Fest 2017 enjoyed high-speed WiFi and customized splash pages whilst watching headline bands such as Jack Johnson, Paramore, Fat Boy Slim and The Fabulous Cadillacs in Buenos Aires last month. The event WiFi was run by Purple partners eFan, specialists in digital entertainment services for sports and music events across South… Read More
November 21, 2017 UK bar chain now has access to a cocktail of valuable analytics to improve customer engagement Baa Bar sites across the UK can now capture detailed demographic and behavioural data about bar revellers following the installation of Purple’s WiFi and analytics solution by Hudson Hill Computing. The group owns a number of popular bars in cities such as Manchester, Nottingham and Liverpool and is now delivering high-speed connectivity to partygoers who… Read More
October 17, 2017 Purple and Smartspace deliver powerful analytics to largest mall in South America Purple, the intelligent spaces company, has partnered with WiFi marketing agency, Smartspace, to provide sophisticated guest WiFi and analytics to venues across Ecuador, with plans to roll out further across Colombia, Panama, Peru and Chile in the coming months. The partnership solution has been adopted by Smartspace customer, Mall del Sol, one of the largest… Read More
October 10, 2017 Cleveland Metroparks now has the ability to capture more in-depth customer insights than ever before thanks to Purple Purple, the intelligent spaces company, and Cisco have helped Cleveland Metroparks to become cleverly connected, enabling visitors to access a seamless WiFi network whilst capturing valuable data about their target audiences. Cleveland Metroparks boasts more than 300 miles of trails, eight golf courses, eight lakefront parks and a nationally-acclaimed zoo. Public WiFi was already available… Read More
October 10, 2017 Purple is now an IDC Innovator for WiFi-Enabled Customer Engagement Solutions Purple has been named as an IDC Innovator in customer engagement solutions in a new report published by the International Data Corporation (IDC). Leading analyst firm, IDC, recognises vendors that have demonstrated either a ground-breaking business model or an innovative new technology – or both. Their latest research document titled IDC Innovators: WiFi-Enabled Customer Engagement… Read More
October 02, 2017 Thousands enjoyed free WiFi during All Blacks victory against Argentina Spectators that attended the Los Pumas vs All Blacks game on Saturday were able to enjoy high-speed connectivity and share memories of the game thanks to Efan, Cisco Meraki and Purple’s WiFi and analytics solution. Estadio Velez Sarsfield, Buenos Aires, played host to the 2017 Rugby Championship game on Saturday 30th September, with free WiFi… Read More
October 01, 2017 nicko cruises welcomes Purple and Deutsche Telekom on-board for guest WiFi nicko cruises, a major provider of river cruises in Europe, has signed a five-year contract with Deutsche Telekom and Purple to deliver WiFi to its passengers. nicko’s cruise ships offer 4- to 5-star service and operate in more than twenty countries on scenic rivers and coastal sections. European telecommunications provider, Deutsche Telekom, entered discussions with… Read More
September 24, 2017 Purple beats the competition to put powerful WiFi analytics in the hands of the Miami HEAT Purple and the Miami HEAT have partnered to deliver a cloud-based Wi-Fi analytics solution for the upcoming guest Wi-Fi at AmericanAirlines Arena. The Purple solution, installed by Acuative, will provide Wi-Fi Marketing capabilities to enhance the venue experience. Purple will enable the collection of valuable guest data and provide relevant, real-time, and contextually aware information… Read More
September 18, 2017 WiFi and analytics is now on the menu at Aubaine restaurants Diners visiting Aubaine French brasseries can now feast on free WiFi thanks to a solution delivered by Purple, the intelligent spaces company, which also allows the brand to learn more about their clientele by capturing detailed analytics from the network. With eight restaurants situated across London – including two cafes and bakeries – Aubaine has… Read More
September 09, 2017 Purple’s free product is a hit with award-winning polo club Dallas Burston Polo Club in Warwickshire is now delivering free, fast WiFi to visitors and has seen a 63% increase in social engagement following the installation of Purple Free by Smart Wireless. The club, which is set in 600 acres of grounds, had no form of public WiFi and sought a solution that would not… Read More
September 03, 2017 Leading leather brand rolls out Purple’s WiFi and analytics solution across Colombian stores High-speed WiFi is now available to CUEROS VÉLEZ S.A.S shoppers in Colombia thanks to the installation of Purple’s advanced WiFi and analytics solution by MAAKAL S.A, which also allows the retailer to capture detailed customer insights. CUEROS VÉLEZ S.A.S owns more than 230 stores across Colombia and more than 20 stores across Costa Rica, Guatemala, México,… Read More
