March 20, 2018 Mad Mex see a 7 percent increase in customer retention after installing guest WiFi The Mexican food chain, Mad Mex, wanted to take their service to the next level through offering exceptional and secure guest WiFi to enhance the customer experience, whilst also collecting valuable demographic data to support marketing campaigns and personalize communications. In November 2016, WiFi analytics was successfully installed across approximately 50 Ubiquiti access points in… Read More
March 14, 2018 PTC join Purple’s global partner network Purple has formed a new technology partnership with PTC, specialists in enterprise data management solutions, to provide businesses with in-depth data and analytics around their customers and physical spaces. Founded in 1991, PTC have been providing IT solutions and consultancy services for over 26 years with the aim of simplifying data management, data access and… Read More
February 26, 2018 Purple welcomes Shopronics on board its global partner network Purple has formed a new technology partnership with Shopronics, providers of big data and predictive analytics, to supply businesses with in-depth data and insights around their customers and physical spaces. Shopronics specialise in big data and predictive analytics, and use the Internet of Things to gather data around their clients’ physical spaces. Through collecting data… Read More
February 22, 2018 Purple: Introducing our new MailChimp Connector We are pleased to announce that our WiFi analytics solution is now fully integrated with MailChimp; the world’s largest email marketing automation platform. The integration will allow marketing teams to quickly and easily create new mailing lists and deliver personalized communications to customers, increasing customer satisfaction and revenue. Through integrating with MailChimp, we are removing… Read More
February 01, 2018 Purple disrupt the WiFi market yet again; offering their enhanced analytics solution free of charge Purple, global leaders in guest WiFi analytics, has today announced a huge shake up in their free and licensed WiFi solutions. The WiFi and analytics provider have made another bold, yet strategic move to disrupt the WiFi market. Purple are offering their enhanced solution, now called Purple SMB, free of charge to businesses with five… Read More
January 23, 2018 Sugar On Top roll out Purple’s solution to identify and reward loyal customers The Asian fusion cafe, known for uniting people with their passion for food, wanted to take their service to the next level by using guest WiFi to connect customers to more than just social media. Midway through 2017, Sugar On Top rolled out WiFi analytics with Purple, TP-Link and Ungguh Holdings Sdn Bhd across their… Read More
January 17, 2018 Purple move to new offices in Austin, Texas to accommodate further growth Purple, global leaders in guest WiFi analytics, are moving to TechSpace, a vibrant and creative shared office space located in one of Austin’s premier locations, 98 San Jacinto Center. The new space will allow Purple to execute plans to build on the existing team to meet a continued increase in market demand. The move comes… Read More
January 10, 2018 Purple’s WiFi and analytics solution – McDonald’s is lovin’ it Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract with Purple, Cisco Meraki and Socialspot. McDonald’s Belgium is using intelligent, hyper-targeted marketing features in the Purple platform to deliver radically new digital strategies in personalized communication, promotions… Read More
December 18, 2017 WiFi will kill mobile networks by 2025 We all want data, quickly and efficiently. From our FitBits to our Smart fridges, social media apps, and everything in between, we expect seamless connectivity. Businesses are equally as demanding – offices, hospitals, schools, airlines, hotels and restaurants and many other venues are consuming data at a rapid rate. But how will our increasing demand… Read More
December 11, 2017 eFan partner with Purple to deliver exceptional WiFi at Personal Fest 2017 Fans at Telecom Personal Fest 2017 enjoyed high-speed WiFi and customized splash pages whilst watching headline bands such as Jack Johnson, Paramore, Fat Boy Slim and The Fabulous Cadillacs in Buenos Aires last month. The event WiFi was run by Purple partners eFan, specialists in digital entertainment services for sports and music events across South… Read More
November 21, 2017 UK bar chain now has access to a cocktail of valuable analytics to improve customer engagement Baa Bar sites across the UK can now capture detailed demographic and behavioural data about bar revellers following the installation of Purple’s WiFi and analytics solution by Hudson Hill Computing. The group owns a number of popular bars in cities such as Manchester, Nottingham and Liverpool and is now delivering high-speed connectivity to partygoers who… Read More
October 17, 2017 Purple and Smartspace deliver powerful analytics to largest mall in South America Purple, the intelligent spaces company, has partnered with WiFi marketing agency, Smartspace, to provide sophisticated guest WiFi and analytics to venues across Ecuador, with plans to roll out further across Colombia, Panama, Peru and Chile in the coming months. The partnership solution has been adopted by Smartspace customer, Mall del Sol, one of the largest… Read More
October 10, 2017 Cleveland Metroparks now has the ability to capture more in-depth customer insights than ever before thanks to Purple Purple, the intelligent spaces company, and Cisco have helped Cleveland Metroparks to become cleverly connected, enabling visitors to access a seamless WiFi network whilst capturing valuable data about their target audiences. Cleveland Metroparks boasts more than 300 miles of trails, eight golf courses, eight lakefront parks and a nationally-acclaimed zoo. Public WiFi was already available… Read More
October 10, 2017 Purple is now an IDC Innovator for WiFi-Enabled Customer Engagement Solutions Purple has been named as an IDC Innovator in customer engagement solutions in a new report published by the International Data Corporation (IDC). Leading analyst firm, IDC, recognises vendors that have demonstrated either a ground-breaking business model or an innovative new technology – or both. Their latest research document titled IDC Innovators: WiFi-Enabled Customer Engagement… Read More
October 02, 2017 Thousands enjoyed free WiFi during All Blacks victory against Argentina Spectators that attended the Los Pumas vs All Blacks game on Saturday were able to enjoy high-speed connectivity and share memories of the game thanks to Efan, Cisco Meraki and Purple’s WiFi and analytics solution. Estadio Velez Sarsfield, Buenos Aires, played host to the 2017 Rugby Championship game on Saturday 30th September, with free WiFi… Read More
October 01, 2017 nicko cruises welcomes Purple and Deutsche Telekom on-board for guest WiFi nicko cruises, a major provider of river cruises in Europe, has signed a five-year contract with Deutsche Telekom and Purple to deliver WiFi to its passengers. nicko’s cruise ships offer 4- to 5-star service and operate in more than twenty countries on scenic rivers and coastal sections. European telecommunications provider, Deutsche Telekom, entered discussions with… Read More
