July 30, 2018 McDonald’s record a sharp increase in app downloads following the installation of WiFi analytics McDonald’s Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurants locations across Belgium. The infrastructure, equipped with Purple’s WiFi analytics solution, is part of a large phase of digital transformation aimed at enhancing the dining experience. Diners now have access to… Read More
July 25, 2018 Purple announced as finalists for the ARN Innovation Awards The finalists for the 2018 ARN Innovation Awards have been released, and we are pleased to announce that Purple have been shortlisted for the Software Vendor Value Award, alongside other contenders including ConnectWise, MuleSoft and VMware. The Vendor Award recognizes vendors helping partners deliver innovative solutions to customers, through leading-edge technology and channel-centric programs. Madelaine… Read More
July 22, 2018 dotmailer: our newest integration feature We are pleased to announce that our WiFi analytics solution is now compatible with dotmailer; the popular marketing automation platform. dotmailer is a leading marketing service provider with data-powered automation at its core. dotmailer are passionate about shaping the omnichannel marketing space, and for nearly 20 years have helped thousands of clients strategize their campaigns… Read More
July 08, 2018 PizzaExpress report a spike in app downloads following the installation of WiFi analytics PizzaExpress have partnered with Redcentric and Purple to deliver a free, fast and secure guest WiFi network in 470+ restaurants across the UK and Northern Ireland. The new infrastructure, equipped with WiFi analytics, is part of a phase of digital transformation, aimed at enhancing the dining experience. In January 2017, Purple was expertly installed across… Read More
June 21, 2018 Opin Kerfi join Purple’s global partner network Purple has formed a new technology partnership with Opin Kerfi, leading IT solutions and service partner, to provide businesses with in-depth data and analytics around their customers and physical spaces. Opin Kerfi specialize in many fields of IT including hardware, infrastructure, networks, communications solutions, office solutions and software development. The business is also a HPC… Read More
June 18, 2018 Purple add Airship to their list of customer integration features We are pleased to announce that our advanced WiFi solution is now fully integrated with Airship, the leading CRM and customer engagement platform. The Airship platform, complete with data acquisition, segmentation and broadcasting features, helps clients drive revenue through delivering intelligent customer journeys. Dan Brookman, Airship’s Managing Director said: “With this integration, it will be… Read More
June 12, 2018 Target customers to the minute with LogicFlow’s new feature: Purple’s automated marketing tool In June 2017 we released LogicFlow, a simple to use drag and drop builder that enables you to set up multi-staged marketing campaigns within minutes. With LogicFlow, you can automatically trigger an ‘action’, such as an e-shot, SMS message, splash page display or website redirect based on specific customer behavior, location, device and more. There… Read More
May 03, 2018 Purple support Chorley’s Inspire Youth Zones project Purple, leading WiFi analytics provider, is supporting Chorley’s Inspire Youth Zones project by donating a guest WiFi network and analytics platform for the new Youth Zone site. The Youth Zone, which is located on Chapel Street, offers a safe and inspiring environment for young people, aged 8 – 19, or up to 25 for those… Read More
April 29, 2018 Deliveroo partners with Purple to deliver more than just food Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday business expenses. The food delivery giant has formed partnerships with a number of businesses to offer discounts across various business services – ensuring their restaurant network have access to… Read More
March 25, 2018 Purple appoints new Director of Sales – US and Canada Global WiFi analytics provider, Purple, has named Amy Horowitz as their new Director of Sales – US and Canada. The appointment comes shortly after Purple announced a whirlwind 2017. During this time the company demonstrated a 367.2% increase in revenue compared to the previous year in America alone. Horowitz has more than 15 years leadership… Read More
March 23, 2018 Purple takes home the Judges’ Award for International Success at Northern Tech Awards Purple, global WiFi analytics providers, were last night presented with the Judges’ Award for International Success at the Northern Tech Awards, hosted by GP Bullhound. The awards, held at The Hub in Edinburgh, recognized key players in the region’s digital sector and celebrated the fastest growing and most promising technology companies in the North. Purple… Read More
March 22, 2018 All access WiFi lands at Miami HEAT’s AmericanAirlines Arena As part of the Miami HEAT’s commitment to make the AmericanAirlines Arena the premier sports and entertainment venue in South Florida, a wide-spread and secure guest WiFi network has been introduced to enhance the customer experience. In July 2017, Purple was expertly installed across over 350 access points throughout the AmericanAirlines Arena to help the… Read More
March 20, 2018 Mad Mex see a 7 percent increase in customer retention after installing guest WiFi The Mexican food chain, Mad Mex, wanted to take their service to the next level through offering exceptional and secure guest WiFi to enhance the customer experience, whilst also collecting valuable demographic data to support marketing campaigns and personalize communications. In November 2016, WiFi analytics was successfully installed across approximately 50 Ubiquiti access points in… Read More
March 14, 2018 PTC join Purple’s global partner network Purple has formed a new technology partnership with PTC, specialists in enterprise data management solutions, to provide businesses with in-depth data and analytics around their customers and physical spaces. Founded in 1991, PTC have been providing IT solutions and consultancy services for over 26 years with the aim of simplifying data management, data access and… Read More
February 26, 2018 Purple welcomes Shopronics on board its global partner network Purple has formed a new technology partnership with Shopronics, providers of big data and predictive analytics, to supply businesses with in-depth data and insights around their customers and physical spaces. Shopronics specialise in big data and predictive analytics, and use the Internet of Things to gather data around their clients’ physical spaces. Through collecting data… Read More
February 22, 2018 Purple: Introducing our new MailChimp Connector We are pleased to announce that our WiFi analytics solution is now fully integrated with MailChimp; the world’s largest email marketing automation platform. The integration will allow marketing teams to quickly and easily create new mailing lists and deliver personalized communications to customers, increasing customer satisfaction and revenue. Through integrating with MailChimp, we are removing… Read More
