March 16, 2021 Purple & UST DataLabs Deliver Geographical Links Between Public WiFi and the Rates in Covid Cases In February, Purple and UST DataLabs worked together to see if there was a correlation between social behavior and the rates of C19 cases in Manchester, York, and London. Through the combination of an enriched dataset created by UST, detailing the movement of the UK workforce during the pandemic, and Purple data collected from over… Read More
March 25, 2019 Parque Arauco improve the in-store experience with WiFi analytics Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across Chile, Peru and Columbia. The new network allows Parque Arauco to deliver an exceptional guest WiFi experience with custom splash screens and social login, whilst… Read More
March 15, 2019 Farmacorp sign WiFi analytics and engagement renewal with Purple Farmacorp, Bolivia’s largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple. The WiFi solution, which is present in over 60 pharmacy’s across Bolivia – soon to be 130+ following scheduled expansion – offers customers a secure, high-speed guest WiFi connection with a simple and customized access… Read More
December 07, 2018 How can I collect more customer reviews? When two in every three people read reviews before making a purchase, there is a definite call to action for businesses to take an active role in collecting more customer reviews. The higher your rating, the more likely your business will feature in web searches, in-app suggestions, and even top-rated shortlists in your area. The… Read More
November 02, 2018 Break through the noise: Six ways to hyper-personalize Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can be done through personalization. According… Read More
July 25, 2018 Purple announced as finalists for the ARN Innovation Awards The finalists for the 2018 ARN Innovation Awards have been released, and we are pleased to announce that Purple have been shortlisted for the Software Vendor Value Award, alongside other contenders including ConnectWise, MuleSoft and VMware. The Vendor Award recognizes vendors helping partners deliver innovative solutions to customers, through leading-edge technology and channel-centric programs. Madelaine… Read More
July 08, 2018 PizzaExpress report a spike in app downloads following the installation of WiFi analytics PizzaExpress have partnered with Redcentric and Purple to deliver a free, fast and secure guest WiFi network in 470+ restaurants across the UK and Northern Ireland. The new infrastructure, equipped with WiFi analytics, is part of a phase of digital transformation, aimed at enhancing the dining experience. In January 2017, Purple was expertly installed across… Read More
June 21, 2018 Opin Kerfi join Purple’s global partner network Purple has formed a new technology partnership with Opin Kerfi, leading IT solutions and service partner, to provide businesses with in-depth data and analytics around their customers and physical spaces. Opin Kerfi specialize in many fields of IT including hardware, infrastructure, networks, communications solutions, office solutions and software development. The business is also a HPC… Read More
June 18, 2018 Purple add Airship to their list of customer integration features We are pleased to announce that our advanced WiFi solution is now fully integrated with Airship, the leading CRM and customer engagement platform. The Airship platform, complete with data acquisition, segmentation and broadcasting features, helps clients drive revenue through delivering intelligent customer journeys. Dan Brookman, Airship’s Managing Director said: “With this integration, it will be… Read More
June 12, 2018 Target customers to the minute with LogicFlow’s new feature: Purple’s automated marketing tool In June 2017 we released LogicFlow, a simple to use drag and drop builder that enables you to set up multi-staged marketing campaigns within minutes. With LogicFlow, you can automatically trigger an ‘action’, such as an e-shot, SMS message, splash page display or website redirect based on specific customer behavior, location, device and more. There… Read More
June 06, 2018 Airport digitalization: has the passenger experience improved enough? Passengers have been embracing technology for years, relying on their smartphones, tablets and other devices to stay informed and up-to-date when traveling. Many airports have bought in too, investing heavily over the past few years in self-service technology that keeps passengers informed, creates more efficient passenger journeys and improves the overall airport experience. Recently, it… Read More
May 17, 2018 Purple and Better Ad Network are serving disruptive technologies in hospitality in Chicago Hospitality brands can now connect with their customers before they even step on site – and we’re not talking about sending them from your social media pages. We’re talking about capturing their attention while they’re in the vicinity before they walk into your competitors’ restaurant, bar or cafe. Purple, global WiFi analytics provider, and Better… Read More
March 23, 2018 How our end users have absolute control over their data End users of WiFi should have control over the data they are willing to share with companies. The General Data Protection Regulation (GDPR) comes into full force on 25th May this year, the biggest revision to data privacy and security in 20 years by the European Union parliament, but there is no reason end users… Read More
January 30, 2018 Why would 10,000 people want an umbrella that didn’t work in the rain? 10,000 people considered a WiFi enabled umbrella you couldn’t use in the rain just to stay connected to WiFi. Purple Rain was a phantom product introduced by the global leader of WiFi analytics, Purple, as part of a Black Friday experiment last November. The not really patented Connected Canopy – or “Connopy” technology as it… Read More
January 26, 2018 Register your 1:1 with Purple at Cisco Live Barcelona 2018 2017 was another big year of introducing personalization, customization and localization to retail, hospitality and leisure organisations with new brands, such as McDonald’s, joining the Purple network. More and more businesses are realising the potential data insights have in understanding how to engage consumers and increase covers, spend, dwell time and overall experience. As consumer… Read More
March 03, 2017 Purple and Cisco to get Manchester moving thanks to a grant from InnovateUK Intelligent spaces company, Purple, announces today that it is part of a team that has won a contract to design and implement a data-led smart transportation platform for the Greater Manchester City Region. Purple is teaming up with Cisco, the worldwide technology leader, and a number of other technology innovation partners to deliver the proof… Read More
