April 02, 2013 School WiFi not fit for the 21st century Pupils in England are at risk of missing out because their schools do not have good enough WiFi, recent figures have suggested. Schools need fully accessible WiFi in order to fully embrace the digital learning encouraged by the government throughout a range of subjects, argues Valerie Thompson of the E-Learning Foundation. But only a quarter… Read More
March 31, 2013 The right antennae for the job Throughout the years, countless access points and wireless routers have been held in low regard, or entirely dismissed, due to signal coverage issues. Whilst some of these may be down to poor strength transmitters, troublesome deployment environments, or too much attenuation before you get to the antennae, some of these could be easily avoided. It’s… Read More
March 28, 2013 InterContinental Hotels Group introduces free WiFi globally Intercontinental Hotels Group, which owns several hotel brands including Holiday Inn, InterContinental and Crowne Plaza has announced the introduction of free WiFi internet access for its 71 million loyalty scheme members’ worldwide. CEO Richard Solomons said “ We’ve done a survey that showed 43% of guests say they won’t stay in a hotel if it doesn’t offer free WiFi,… Read More
March 27, 2013 Wifi hotspot users protected as Purple WiFi joins forces with IWF Purple WiFi has become a member of Internet Watch Foundation (IWF) in order that users accessing one of its Purple Wifi hotspots are prevented from stumbling across known images and videos of child sexual abuse. Purple WiFi allows companies to capitalise on the benefits of social networking, while offering their customers a fast, free and… Read More
March 27, 2013 Apple shows how Wi-Fi is becoming the new age of Proximity Marketing Over the weekend Apple splashed out a $20m acquisition of the start-up company WiFiSLAM, in a great effort to increase its location and mapping capabilities after Google Maps put Apple Maps to shame earlier on this year. The Android mobile phone application includes indoor navigation for some shopping centres and airports. With WiFiSLAM, retailers can… Read More
March 26, 2013 WiFi – the future for restaurants We all expect to find free WiFi access when we visit a restaurant, café or bar – but in the future, we’ll be doing more than surfing or checking emails when we get online at our favourite eatery. For restaurateurs, you want to make sure that the cost of supplying free wifi to your guests… Read More
March 25, 2013 5 unusual places to find free WiFi Today, you can find free wifi almost everywhere you go – cafes, restaurants, pubs, bars, hotels – anywhere you’re likely to linger! But you might be surprised by Purple WiFi’s top 5 favourite unusual places to find free wifi. 1) London Cabs In December last year EyeTease, a government backed technology business announced it would… Read More
March 11, 2013 How we pass the time on in-flight WiFi When you board a flight, either on holiday or business, you know you’ve got a big chunk of time to pass while you’re up in the air. In the past you may have read a book, or watched the inflight movie that you didn’t really want to see. Now with WiFi available everywhere we go,… Read More
March 08, 2013 Majority of shoppers say the availability of in-store WiFi influences where they shop Recent research by Jiwire gives further weight to the already well known fact that people make decisions about where they spend their time, and more importantly their money, based on the availability of free in-store WiFi. According to the study, 79.5% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where… Read More
March 07, 2013 Northern Restaurant and Bar Show 2013 Our latest public appearance, at the Northern Restaurant and Bar Show 2013 in our home town of Manchester was a roaring success. World-class chefs were demonstrating their techniques, whilst 200 suppliers offered tasty treats and a depth and range of useful products and services to thousands of restaurateurs, pub and bar owners and chefs. As… Read More
February 26, 2013 Case Study: Tony Roma’s Restaurants Tony Roma’s Restaurants “Purple WiFi provides all you need and more to grow your business though social media marketing. I would recommend Purple WiFi to other Restaurateurs in a heartbeat” Simon Levy, Tony Roma’s Restaurants The company Tony Roma’s is a chain of 200 restaurants located across 33 countries. Purple WiFi was installed in the… Read More
February 26, 2013 Soft Play Case Study: The Big Play Barn The Big Play Barn “If you’re an Indoor play area and looking for FREE WiFi for your customers, Purple WiFi is the way to go. Fantastic service, fresh idea, safe and secure, so easy to use and customers love it. We would even go as far as saying it is unbeatable.” Kevin Alsop, the Big… Read More
February 22, 2013 Perfecting your Purple social posts Our customers know there are lots of benefits to using Purple WiFi. It’s ‘social WiFi’ because every time a customer uses it, they have the chance to thank you by posting on their Facebook, Twitter or Linkedin timeline. What that social post says is up to you, and if you use this functionality well, it can be an extremely powerful… Read More
February 22, 2013 Purple WiFi to increase shopper footfall at Kingsgate Purple WiFi has rolled out its revolutionary social WiFi service at Huddersfield’s Kingsgate shopping mall to enable the centre to capitalise on the benefits of social networking, while offering Kingsgate customers a fast, free and secure WiFi service. Purple WiFi allows businesses to build brand awareness and attract new customers to their premises without the… Read More
February 12, 2013 Hazel’s Blog, Part one As I sat down in front of the big screen, my job was to present my plan for So Purple’s marketing should I get the job of Digital Marketing Manager. There would be a lot to do! The company was formed about 4 months ago, forged from 5 tech companies and now under one umbrella… Read More
February 12, 2013 Exciting times at Purple Towers We’ve certainly started the New Year on a high here at Purple HQ. We’ve already welcome several new members of the team – Jamie Akalin, Helen Stonehouse and Bill Williams join the sales team. Andrew Higginson bolsters the design & development team as Senior Open Source Developer and Hazel Allsopp has become the groups Digital Marketing Manager. In… Read More
