Blogs

Author: Dave Musgrove

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Concurrent users vs. clutter-free airspace – The curious balance

When looking at wireless access points, I would always find myself curious about one thing: How many concurrent users can use this thing at the same time, before it falls over? It’s a question for which the answer isn’t plastered on the side of the box. More often than not,…

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Customer analytics proven to boost business

RIS News has found some interesting trending facts about how businesses can benefit from customer analytics. The power of social media has enabled new brands to be discovered, with 50% of customers having tried a new brand because of recommendations through social sites! The amount of people who own a…

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SmartPhone users check Facebook app 14 times a day

Recent research by IDC for Facebook has shown the terrifying extent of our social media habit, with the average FB smartphone user  logging on 14 times a day! Obviously the growing use of smartphones makes it easier to fuel our addiction, where ever we are, whatever we’re doing! And the…

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And the Lord said, thou shalt use WiFi

Thou shalt use WiFi! On Sunday, WiFi usage received its most divine recommendation to date when St John’s Church in Mickleover, Derbyshire conducted the UK’s first digital church service. Tablet computers and WiFi from the café next door was used to stream hymns and bible passages during the service. Far…

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School WiFi not fit for the 21st century

Pupils in England are at risk of missing out because their schools do not have good enough WiFi, recent figures have suggested. Schools need fully accessible WiFi in order to fully embrace the digital learning encouraged by the government throughout a range of subjects, argues Valerie Thompson of the E-Learning…

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The right antennae for the job

Throughout the years, countless access points and wireless routers have been held in low regard, or entirely dismissed, due to signal coverage issues. Whilst some of these may be down to poor strength transmitters, troublesome deployment environments, or too much attenuation before you get to the antennae, some of these…

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InterContinental Hotels Group introduces free WiFi globally

Intercontinental Hotels Group, which owns several hotel brands including Holiday Inn, InterContinental and Crowne Plaza has announced the introduction of free WiFi internet access for its 71 million loyalty scheme members’ worldwide. CEO Richard Solomons said “ We’ve done a survey that showed 43% of guests say they won’t stay in a…

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Wifi hotspot users protected as Purple WiFi joins forces with IWF

Purple WiFi has become a member of Internet Watch Foundation (IWF) in order that users accessing one of its Purple Wifi hotspots are prevented from stumbling across known images and videos of child sexual abuse. Purple WiFi allows companies to capitalise on the benefits of social networking, while offering their…

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Apple shows how Wi-Fi is becoming the new age of Proximity Marketing

Over the weekend Apple splashed out a $20m acquisition of the start-up company WiFiSLAM, in a great effort to increase its location and mapping capabilities after Google Maps put Apple Maps to shame earlier on this year. The Android mobile phone application includes indoor navigation for some shopping centres and…

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WiFi – the future for restaurants

We all expect to find free WiFi access when we visit a restaurant, café or bar – but in the future, we’ll be doing more than surfing or checking emails when we get online at our favourite eatery. For restaurateurs, you want to make sure that the cost of supplying…

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5 unusual places to find free WiFi

Today, you can find free wifi almost everywhere you go – cafes, restaurants, pubs, bars, hotels – anywhere you’re likely to linger! But you might be surprised by Purple WiFi’s top 5 favourite unusual places to find free wifi. 1) London Cabs In December last year EyeTease, a government backed…

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How we pass the time on in-flight WiFi

When you board a flight, either on holiday or business, you know you’ve got a big chunk of time to pass while you’re up in the air. In the past you may have read a book, or watched the inflight movie that you didn’t really want to see. Now with…

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Majority of shoppers say the availability of in-store WiFi influences where they shop

Recent research by Jiwire gives further weight to the already well known fact that people make decisions about where they spend their time, and more importantly their money, based on the availability of free in-store WiFi. According to the study, 79.5% of mobile consumers are influenced by the availability of…

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Northern Restaurant and Bar Show 2013

Our latest public appearance, at the Northern Restaurant and Bar Show 2013 in our home town of Manchester was a roaring success. World-class chefs were demonstrating their techniques, whilst 200 suppliers offered tasty treats and a depth and range of useful products and services to thousands of restaurateurs, pub and…

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Case Study: Tony Roma’s Restaurants

Tony Roma’s Restaurants “Purple WiFi provides all you need and more to grow your business though social media marketing. I would recommend Purple WiFi to other Restaurateurs in a heartbeat”  Simon Levy, Tony Roma’s Restaurants The company Tony Roma’s is a chain of 200 restaurants located across 33 countries. Purple…

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