May 05, 2020 Global retail footfall surges as lockdown restrictions begin to ease globally Retail footfall surges as lockdown restrictions are eased: an analysis based on more than 50,000 venues across 120 countries. As different regions and countries across the world begin to ease lockdown restrictions, Purple’s Global Footfall Trends tool is allowing us to see what impact these measures are having on the footfall across industries. Early results… Read More
April 01, 2020 Tips for working remotely – Staying focused and healthy Millions of people around the world have found themselves working remotely recently during the COVID-19 pandemic and like most of us, you’re trying to be as productive as possible under the current circumstances. Remote working does have its benefits, you can structure your day with more creatively than usual and here are some tips to… Read More
March 19, 2020 Live data shows impact Coronavirus is having on European businesses Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models of the impact that Coronavirus has had on footfall across European industries. Due to the pandemic, Purple have decided to make their data available to all who wish to see, enabling… Read More
March 11, 2020 The History of Wayfinding Wayfinding, albeit in its primitive form, has been around for centuries. For thousands of years, humankind has needed to be directed to where they need to go, whether it was to a safe shelter or to notify a particular hunting ground, those that lived long before we did, needed signs and directions just as much… Read More
March 04, 2020 February 2020: Features, reports & enhancements within the Purple platform Here’s a summary of the features and updates we have been working on and showcasing throughout February. Custom HTML emails Custom HTML emails allow users to create and send custom HTML emails directly from within the Purple portal. Custom HTML emails allow for greater flexibility, customization and personalization of customer communications. Users can also include… Read More
February 03, 2020 January 2020: Features, reports and enhancements within the Purple platform Here’s a summary of the features and updates we have been working on and showcasing throughout January. Post Authentication MicroSurveys Post Authentication MicroSurveys allow users to ‘delay’ and send a MicroSurvey to visitors via email, rather than presenting a MicroSurvey in the access journey when they are connecting to WiFi. Presenting a MicroSurvey to a… Read More
January 30, 2020 Purple partners with Allina Health to implement wayfinding solution for US Hospital Navigating particularly large venues such as hospitals can prove difficult even in the places with the clearest signage. With the work of Purple collaborating with Allina Health, this hospital has implemented wayfinding into its current app, in an effort to improve overall efficiency. The 2.7 million square foot hospital campus offers an indoor wayfinding app… Read More
January 24, 2020 How wayfinding technology could reduce average waiting times and wasted spend in the NHS Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you’re sure you’ve just been 3 minutes ago and the signage is never very clear. All of this leads to a daunting experience for any patient entering an unfamiliar hospital, and with the increase in population and evolution in… Read More
January 22, 2020 2020 Business Goals – Why you should stop using SMART objectives Let’s start this blog where most resolution blogs do, the high percentage of people who fail with achieving their resolution goals. Yes, 80% of people may fail when striving for high targets and repeatedly obnoxious, year on year expectations. Is that because the goals are too far out of reach, or is it down to… Read More
January 21, 2020 5 ways to better engage with your customers As a business owner, professional or marketer you understand the importance of engaging with your target audience. Connecting with customers has always been essential to the growth and development of a business/brand, but in the age of social media and instant gratification, it’s more now more important than ever. Just sending the odd e-shot or… Read More
January 16, 2020 Top 5 Data Management Trends for 2020 Collecting data is something most modern businesses do without much thought. Utilizing the power of this data is only possible when using the latest data management tools and technology. Studies show that nearly 75 percent of the data companies collect goes unused. Instead of wasting this valuable data, you need to find ways to use… Read More
January 13, 2020 How to get more customer reviews using Purple Customer reviews are imperative to business success. In fact, research from TripAdvisor shows that two out of every three people won’t even consider making a purchase until they have read at least one review from a trusted source such as TripAdvisor or Trust Pilot. Only one in ten satisfied customers will leave feedback according to… Read More
December 12, 2019 WiFi data is improving commercial performance in physical venues WiFi data and analytics have been around for several years, but it’s only in the past couple of years that businesses have started to utilize their potential for improving their guest experience, staff efficiencies and increase the return rate of their customers. What is WiFi data and analytics? WiFi analytics is the process of gathering… Read More
December 04, 2019 Purple WiFi secure services of former BT Chief Executive, Gavin Patterson Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of growth for the company. Patterson has enjoyed an illustrious career including President of the Advertising Association and non-executive director at British Airways and joins Purple at a… Read More
November 25, 2019 Introducing Purple’s managed service We want to make it as easy as possible for customers to drive success through the Purple platform. With this in mind, we have decided to introduce a complete managed service offering as part of our existing professional services. Introducing Purple’s managed service Purple’s managed service is a new offering dedicated to supporting customers whatever… Read More
July 23, 2019 Smart & connected communities – drivers & connectivity As the digital world evolves, citizens and visitors of towns and cities expect and demand to be served and communicated to in a way that reflects the world around them. Access to digital services is no longer a-nice-to-have, but a necessity. When out in public, people expect the same level of connectivity as they would… Read More
