Blogs

Category: Purple

Social distancing is likely here to stay, and although it presents a lot of challenges, it is something businesses will have to adapt to in order to continue operating. Ultimately, successful social distancing within a venue or other public space comes down to volume control, which is why we made this blog to explain how…

Purple has been working very closely with Greater London Authority during the United Kingdom’s lockdown phase and will continue to do so as restrictions across the UK begin to ease over the coming month.   Greater London Authority are a strategic regional authority, with powers over transport, policing, economic development, and fire and emergency planning.  Measuring…

There is no doubt that everyone has heard the phrase ‘the new normal’ used over the past few weeks. From Purple’s latest report on footfall trends, the world is slowly (and in some parts of the world, not so slowly) returning to normal. For some, the way they work will be forever changed and the…

Retail footfall surges as lockdown restrictions are eased: an analysis based on more than 50,000 venues across 120 countries. As different regions and countries across the world begin to ease lockdown restrictions, Purple’s Global Footfall Trends tool is allowing us to see what impact these measures are having on the footfall across industries.  Early results…

Millions of people around the world have found themselves working remotely recently during the COVID-19 pandemic and like most of us, you’re trying to be as productive as possible under the current circumstances. Remote working does have its benefits, you can structure your day with more creatively than usual and here are some tips to…

Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models of the impact that Coronavirus has had on footfall across European industries.  Due to the pandemic, Purple have decided to make their data available to all who wish to see, enabling…

Understanding how Wayfinding came to be

Wayfinding, albeit in its primitive form, has been around for centuries. For thousands of years, humankind has needed to be directed to where they need to go, whether it was to a safe shelter or to notify a particular hunting ground, those that lived long before we did, needed signs and directions just as much…

Here’s a summary of the features and updates we have been working on and showcasing throughout February. Custom HTML emails Custom HTML emails allow users to create and send custom HTML emails directly from within the Purple portal. Custom HTML emails allow for greater flexibility, customization and personalization of customer communications. Users can also include…

Here’s a summary of the features and updates we have been working on and showcasing throughout January. Post Authentication MicroSurveys Post Authentication MicroSurveys allow users to ‘delay’ and send a MicroSurvey to visitors via email, rather than presenting a MicroSurvey in the access journey when they are connecting to WiFi. Presenting a MicroSurvey to a…

Navigating particularly large venues such as hospitals can prove difficult even in the places with the clearest signage. With the work of Purple collaborating with Allina Health, this hospital has implemented wayfinding into its current app, in an effort to improve overall efficiency.  The 2.7 million square foot hospital campus offers an indoor wayfinding app…

2020-Business-Goals

Let’s start this blog where most resolution blogs do, the high percentage of people who fail with achieving their resolution goals. Yes, 80% of people may fail when striving for high targets and repeatedly obnoxious, year on year expectations. Is that because the goals are too far out of reach, or is it down to…

customers

As a business owner, professional or marketer you understand the importance of engaging with your target audience. Connecting with customers has always been essential to the growth and development of a business/brand, but in the age of social media and instant gratification, it’s more now more important than ever. Just sending the odd e-shot or…

Collecting data is something most modern businesses do without much thought. Utilizing the power of this data is only possible when using the latest data management tools and technology. Studies show that nearly 75 percent of the data companies collect goes unused. Instead of wasting this valuable data, you need to find ways to use…

Customer reviews are imperative to business success. In fact, research from TripAdvisor shows that two out of every three people won’t even consider making a purchase until they have read at least one review from a trusted source such as TripAdvisor or Trust Pilot.  Only one in ten satisfied customers will leave feedback according to…

Understand-business-venues

WiFi data and analytics have been around for several years, but it’s only in the past couple of years that businesses have started to utilize their potential for improving their guest experience, staff efficiencies and increase the return rate of their customers.  What is WiFi data and analytics? WiFi analytics is the process of gathering…

Purple Portal Login

Please select your region below

Americas

Login now

EMEA

Login now

Asia-Pacific

Login now