Blogs

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Smart & connected communities – drivers & connectivity

As the digital world evolves, citizens and visitors of towns and cities expect and demand to be served and communicated to in a way that reflects the world around them. Access to digital services is no longer a-nice-to-have, but a necessity.  When out in public, people expect the same level…

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Domino's partner with smarter WiFi and Purple||
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Domino’s partner with Purple and Smarter WiFi

Domino’s have signed a rolling contract with hospitality guest WiFi and analytics specialists, Smarter WiFi, to install a Purple-powered WiFi solution at 10 of their sites across the UK. Rollout to further stores is expected over the coming months to expand the overall estate and help Domino’s re-engage more effectively…

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What’s the difference between a local area network and a wide area network?
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What’s the difference between a WAN and a LAN?

A LAN (Local Area Network), is a network that covers a small geographical area such as homes and offices. Whereas WAN (Wide Area Network,) is a network that covers larger geographical areas.

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Atea join the Purple partner network
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Atea join the Purple partner network

Purple has formed a new technology partnership with Atea, Northern Europe’s market leader in IT infrastructure.  Atea are a large IT integrator and transformation specialist with 7,400 employees and 4,000 consultants located in 87 offices. Located in seven countries —Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia, Atea offers a…

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Improving customer communications with hyper-personalization|
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The delicate nature of customer communications

Gone are the days where you could pepper your customers with emails, SMS and other forms of communication.  Spray and pray marketing techniques will now alienate your customer base, see your email domains blacklisted and could very well land you in deep trouble with regulators, not to mention the potential…

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Changes to Purple training content blog|Purple support portal|Purple support portal|Purple support portal
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Purple training: What’s new?

Here at Purple we understand that users consume information differently. So with this in mind, over the last few months, we have made some significant changes to our training content and how it can be accessed.  Before we jump into the changes, I just want to clarify that we still…

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Social login access journey|Purple run rate graph
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Improve your guest WiFi access journey with social login

Social login capabilities on captive portals are a great way of increasing login rates. By using pre-existing social network logins such as Facebook, Twitter, Instagram and LinkedIn, you allow users to seamlessly connect to your guest WiFi network. Simply speaking, social login takes all the effort out of signing into…

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Purple live chat function|Support site image 1 - introducing purple live chat|Support site image 2 - introducing purple live chat|Support site image 3 - introducing purple live chat
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Purple Support – Introducing Live Chat

Quick question? When was the last time you sent an email to a friend or family member? How about the last time a friend or family member sent an email to you? Can you even remember?! My guess is if you can, it is a very rare occurrence. So, why…

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Tracking customer footfall
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How to increase customer engagement using WiFi analytics

Do you offer free WiFi access in your public building? Whether it’s a cafe, a supermarket, a bowling alley or a cinema, you’re missing out on valuable user data if you’re not using WiFi analytics to assess the preferences and behaviors of your customers. Allowing a customer to log-in to…

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Why you should start a company running club
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Why you should start a company running club

If you stand around the front of the Purple offices at 5pm on a Monday you will notice a gathering of individuals donning their running gear. For over a year the Purple running club has been going strong and we even recently ran the Great Manchester Run for the amazing…

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Salesforce Trailblazer||
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Salesforce World Tour!

The Sales Operations team were allowed a rare outing last week and headed down to the ExCel London for the Salesforce World tour. This is a major event on the Salesforce calendar, and the whole team had a great time. Trailblazers Kicking off the was the main keynote: A Celebration…

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Purple WiFi location heatmap|Sensor networks data communications sub urban model|Path loss model
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Transforming presence data into actionable location data

Location data provides more intelligence than just x and y. Yes, it can tell you how many people visit your venue, but did you know it can also be used to track visitor movement throughout your venue? Opening the doors for proximity marketing, way-finding, personalized customer engagement and more. The…

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Advanced WiFi gives retail stores a competitive advantage
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Guest WiFi alone won’t give you a competitive edge, but advanced WiFi will. Here’s why…

It’s no secret that one of the hottest questions in the boardroom of each business is “what will give us the competitive edge?” But in a hyper-competitive world, where technology is evolving at a faster rate than many businesses can keep up with, and customers are continually demanding more… How…

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Rush hour traffic – who would want to work in a place like this – we’re hiring
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Who would work in a place like this?

Let me set the scene. It’s a cold, wet, Tuesday night and I’m in Manchester. Well, not exactly. I’m driving back to Salford (home) from Hollinwood (work) so technically not ‘in’ Manchester but close enough? I’ve worked a little late due to the time difference with our Austin office, so…

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How long do you spend reading T&Cs
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How long do you spend reading T&Cs?

Global business analytics provider, Purple WiFi, has released findings from a study into user attitudes towards their data. With access to the behavior of over 110 million users globally, Purple are well-placed to present accurate and comprehensive results. Purple were able to show that, despite amending their own privacy documents…

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