Blogs

Restaurants of the future - busy restaurant
Posted on | Updated on

Restaurants of the future

The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but it’s the digital experience that will leave a lasting impact on customers and ultimately allow restaurants to differentiate themselves from…

Read more
WiFi analytics features|WiFi Analytics splashpage
Posted on | Updated on

What is WiFi analytics and why is it important for your business?

In this blog, we cover what is WiFi Analytics, WiFi analytics data, WiFi analytics for business, and why it is such a necessity for venues.

Read more
Methods of capturing customer data and information
Posted on | Updated on

Methods of capturing customer data: What is the best way to capture customer data in-store?

Looking for new ways to capture customer data? In this blog, we'll reveal the best methods of capturing customer data as well as their pros and cons.

Read more
How much does a CRM record cost and how good is it?|Cost per lead (per industry)|Cost per lead (per channel)|Google benchmarks - average click through rate|Percentage of visitors connecting to WiFi across industries|
Posted on | Updated on

How much does a CRM record cost and how good is it?

For most businesses, leads, customer data, or CRM records, represent the lifeblood for driving sales. Unless you can get your hands on good information about the people you want to buy your product, regardless of what that product is, how are you ever going to get in contact with them?…

Read more
Gavin wheeldon headshot
Posted on | Updated on

Getting Personal with Purple’s CEO, Gavin Wheeldon

I’ve got to know Gavin really well over the years I’ve been at Purple. Gavin is happily married with two daughters, aged six and nine. He’s a family man, super smart, down to earth and approachable. He holds strong values and views, and he doesn’t suffer politics or fools. So…

Read more
New Purple platform - WiFi analytics
Posted on | Updated on

Analytics overload – getting to the why?

In January we launched our new analytics platform, and if I am being totally honest we were probably stretching the use of the word ‘analytics’ prior to this. The reality was that we had a great reporting platform, but that was it. If you’ve been a customer or partner of…

Read more
Purple’s ‘Year of the Partner’ – what does it mean?
Posted on | Updated on

Purple’s ‘Year of the Partner’ – what does it mean?

2019 is a critical year for Purple and an essential part of our success will come from our global community of over 2,000 partners. Ranging from global service providers to micro IT integrators in small countries, Purple has built a powerful and growing army of re-sellers to work with. The…

Read more
Parque Arauco improve the in-store experience with WiFi analytics
Posted on | Updated on

Parque Arauco improve the in-store experience with WiFi analytics

Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across Chile, Peru and Columbia. The new network allows Parque Arauco to deliver an exceptional guest WiFi experience with custom splash…

Read more
Identifying customers with WiFi analytics
Posted on | Updated on

Knock knock, who’s there?

John, aged 23, from Manchester. He’s a repeat customer. His last visit was on 10/02/2019, and he has an average dwell time of 30 minutes. Capturing customer data online is something that we are very good at. We know how many people visit our website, how much time they spend…

Read more
Farmacorp Digital partner with Purple WiFi
Posted on | Updated on

Farmacorp sign WiFi analytics and engagement renewal with Purple

Farmacorp, Bolivia’s largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple. The WiFi solution, which is present in over 60 pharmacy’s across Bolivia – soon to be 130+ following scheduled expansion – offers customers a secure, high-speed guest WiFi connection with…

Read more
Leading real estate company partner with Purple and Coverage Points
Posted on | Updated on

Leading real estate company partner with Purple and Coverage Points

Leading commercial real estate company, Alandalus Property, have partnered with Coverage Points and Purple to install an advanced WiFi network at two of their popular shopping destinations in Saudi Arabia. The 3-year deal will see Alandalus Property fund the provision of a Purple-powered guest WiFi and analytics solution at both…

Read more
Enterprise data management for physical spaces
Posted on | Updated on

Enterprise data management for physical spaces

Why do businesses collect data? Put simply, to improve. Take your website and Google Analytics as an example. Google Analytics captures data about your website and its users. You then analyze this data and use it to improve your website. But what happens when you have heaps of data coming…

Read more
British Land expand their WiFi analytics offering with Purple||British Land expand their WiFi analytics offering with Purple and Pinacl
Posted on | Updated on

British Land expand their WiFi analytics offering with Purple and North

British Land have again partnered with Purple and North to install a fast and secure guest WiFi network at several sites across the UK. Following the successful implementation of WiFi analytics in previous years, the leading UK commercial property company have renewed contracts at two of their popular shopping destinations, Glasgow…

Read more
Liverpool ONE roll out WiFi analytics with Purple
Posted on | Updated on

Liverpool ONE roll out WiFi analytics with Purple

Liverpool ONE have partnered with Purple to deliver an exceptional guest WiFi experience for customers visiting their 1.65 million sq ft open-air shopping complex. The popular shopping and leisure destination, based in the heart of Liverpool’s city centre has over 170 stores, bars and restaurants, an 18-screen cinema, as well…

Read more
LigoWave join Purple’s global partner network
Posted on | Updated on

LigoWave join Purple’s global partner network

Purple has formed a new technology partnership with LigoWave, leading provider of innovative wireless solutions, to provide customers with in-depth analytics around their physical spaces. LigoWave specialize in developing wireless networking equipment for the wireless broadband and enterprise market segments; with an emphasis on innovation, versatility, and affordability. The business…

Read more
© 2024 Purple. All Rights Reserved.