March 25, 2013 5 unusual places to find free WiFi Today, you can find free wifi almost everywhere you go – cafes, restaurants, pubs, bars, hotels – anywhere you’re likely to linger! But you might be surprised by Purple WiFi’s top 5 favourite unusual places to find free wifi. 1) London Cabs In December last year EyeTease, a government backed technology business announced it would… Read More
March 20, 2013 Retail Business Technology Expo Earlier this month we went along to Europe’s fastest growing retail show, The Retail Business Technology Expo, which proved very fruitful with a number of fantastic contacts and opportunities identified. The show had a really diverse mix of exhibitors from across the globe and over 7,000 visitors, including Argos, The Post Office, Waitrose and BoxPark. The RBTE… Read More
March 11, 2013 Homeless people turned into walking WiFi hotspots The homeless hotspots initiative was trialled at SXSW conference in Texas where homeless people wear T-Shirts with “I’m a 4G hotspot” on them and people can connect to wifi hotspots for $2 for 15 minutes access. This is certainly a different take on Social WiFi. I can’t quite decide if this is genius or horrendous!… Read More
March 11, 2013 How we pass the time on in-flight WiFi When you board a flight, either on holiday or business, you know you’ve got a big chunk of time to pass while you’re up in the air. In the past you may have read a book, or watched the inflight movie that you didn’t really want to see. Now with WiFi available everywhere we go,… Read More
March 08, 2013 Majority of shoppers say the availability of in-store WiFi influences where they shop Recent research by Jiwire gives further weight to the already well known fact that people make decisions about where they spend their time, and more importantly their money, based on the availability of free in-store WiFi. According to the study, 79.5% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where… Read More
March 07, 2013 Northern Restaurant and Bar Show 2013 Our latest public appearance, at the Northern Restaurant and Bar Show 2013 in our home town of Manchester was a roaring success. World-class chefs were demonstrating their techniques, whilst 200 suppliers offered tasty treats and a depth and range of useful products and services to thousands of restaurateurs, pub and bar owners and chefs. As… Read More
March 06, 2013 New York City now has Free WiFi everywhere Probably the largest deployment of Free WiFi is now live in New York, not something that is planned or speculated, the whole of New York City is now covered by the GOWEX network with nearly 2,000 hotspots covering Manhattan, Queens, Staten Island, Brooklyn and the Bronx. Before this, you would probably have struggled to find anywhere… Read More
March 06, 2013 There’s no such thing as free WiFi! There is no such thing as free WiFi. Someone, somewhere has to pay for it. We all expect it, we all see the stickers on doors and windows, but ultimately someone is having to pay for it, and it’s generally the venue owner. I recently met with such an owner and we discussed the expectation… Read More
February 28, 2013 WiFi and Small Cells dominate Mobile World Congress 2013 Mobile World Congress 2013 is undoubtedly a hotspot, pun intended, of all things technology and it is safe to say that the hot topic there is WiFi and Small Cell technology. With the existing and further expected explosion in mobile data usage MNO’s are facing a big challenge of how to make sure they can cater… Read More
February 26, 2013 Case Study: Tony Roma’s Restaurants Tony Roma’s Restaurants “Purple WiFi provides all you need and more to grow your business though social media marketing. I would recommend Purple WiFi to other Restaurateurs in a heartbeat” Simon Levy, Tony Roma’s Restaurants The company Tony Roma’s is a chain of 200 restaurants located across 33 countries. Purple WiFi was installed in the… Read More
February 26, 2013 Soft Play Case Study: The Big Play Barn The Big Play Barn “If you’re an Indoor play area and looking for FREE WiFi for your customers, Purple WiFi is the way to go. Fantastic service, fresh idea, safe and secure, so easy to use and customers love it. We would even go as far as saying it is unbeatable.” Kevin Alsop, the Big… Read More
February 25, 2013 When is no WiFi better than free WiFi I came out of a meeting today near Oxford St in London, and like many other business travellers before me with time to spare before the next meeting, headed in search of somewhere to setup camp with Free WiFi. I ended up in Starbucks as many will have done in the knowledge there is WiFi…. Read More
February 24, 2013 Plymouth’s Derriford Hospital offering free WiFi service Well done to Plymouth’s Derriford hospital, which is now offering a completely free WiFi service, where is was previously paid for. When we are proactively targeting customers for our WiFi hotspot solution one of the key factors of success is the dwell time of people in that venue, I think there is only one other place people… Read More
February 22, 2013 FCC to Free up Spectrum for WiFi The FCC voted unanimously on Wednesday of this week to free up 195Mhz in the 5Ghz band for use with public WiFi and for boosting of mobile phone signals. “Because the 5GHz band is already used for other purposes by both federal and non-federal users, the effort will require significant consultation with stakeholders to enable non-interfering… Read More
February 22, 2013 Perfecting your Purple social posts Our customers know there are lots of benefits to using Purple WiFi. It’s ‘social WiFi’ because every time a customer uses it, they have the chance to thank you by posting on their Facebook, Twitter or Linkedin timeline. What that social post says is up to you, and if you use this functionality well, it can be an extremely powerful… Read More
February 22, 2013 Purple WiFi to increase shopper footfall at Kingsgate Purple WiFi has rolled out its revolutionary social WiFi service at Huddersfield’s Kingsgate shopping mall to enable the centre to capitalise on the benefits of social networking, while offering Kingsgate customers a fast, free and secure WiFi service. Purple WiFi allows businesses to build brand awareness and attract new customers to their premises without the… Read More
