Blogs

There is no such thing as free WiFi. Someone, somewhere has to pay for it. We all expect it, we all see the stickers on doors and windows, but ultimately someone is having to pay for it, and it’s generally the venue owner. I recently met with such an owner and we discussed the expectation…

Mobile World Congress 2013 is undoubtedly a hotspot, pun intended, of all things technology and it is safe to say that the hot topic there is WiFi and Small Cell technology. With the existing and further expected explosion in mobile data usage  MNO’s are facing a big challenge of how to make sure they can cater…

The Big Play Barn “If you’re an Indoor play area and looking for FREE WiFi for your customers, Purple WiFi is the way to go. Fantastic service, fresh idea, safe and secure, so easy to use and customers love it. We would even go as far as saying it is unbeatable.” Kevin Alsop, the Big…

I came out of a meeting today near Oxford St in London, and like many other business travellers before me with time to spare before the next meeting, headed in search of somewhere to setup camp with Free WiFi. I ended up in Starbucks as many will have done in the knowledge there is WiFi….

Well done to Plymouth’s Derriford hospital, which is now offering a completely free WiFi service, where is was previously paid for. When we are proactively targeting customers for our WiFi hotspot solution one of the key factors of success is the dwell time of people in that venue, I think there is only one other place people…

The FCC voted unanimously on Wednesday of this week to free up 195Mhz in the 5Ghz band for use with public WiFi and for boosting of mobile phone signals. “Because the 5GHz band is already used for other purposes by both federal and non-federal users, the effort will require significant consultation with stakeholders to enable non-interfering…

Our customers know there are lots of benefits to using Purple WiFi. It’s ‘social WiFi’ because every time a customer uses it, they have the chance to thank you by posting on their Facebook, Twitter or Linkedin timeline. What that social post says is up to you, and if you use this functionality well, it can be an extremely powerful…

I knew 2013 was going to be an exciting year for the WiFi industry and this certainly rubber stamps that thought process, this is particularly important news for those like us that add value to the WiFi equipment vendors. In a doff of the cap to the equipment move to the cloud, Cisco’s purchase of Meraki…

The auction of 3G spectrum some years ago raised £22.5BN for the UK Treasury, clearly that was an overheated affair and all of the operators who bought spectrum must have woken up with headaches from deal heat. The 4G auction was never going to achieve anything like those sums, that was always clear. That said…

Have you ever been encouraged to use the self check out in a supermarket or airport? You’re ushered in and kindly helped by a member of staff who will show you just how easy and fast it is to do things without a member of staff. Take that a stage further and when you’re in…

As I sat down in front of the big screen, my job was to present my plan for So Purple’s marketing should I get the job of Digital Marketing Manager. There would be a lot to do! The company was formed about 4 months ago, forged from 5 tech companies and now under one umbrella…

We’ve certainly started the New Year on a high here at Purple HQ. We’ve already welcome several new members of the team – Jamie Akalin, Helen Stonehouse and Bill Williams join the sales team. Andrew Higginson bolsters the design & development team as Senior Open Source Developer and Hazel Allsopp has become the groups Digital Marketing Manager. In…