Government moves to block porn at public wifi hotspots Purple WiFiby Dave Musgrove23/04/2013Leave a Comment David Cameron will shortly announce a government backed code of conduct to block pornography in public wifi hotspots, located in premises where children may be present. The Prime Minister said...
What is the Value of a Facebook Fan or Like Social mediaby Gavin Wheeldon21/04/2013Leave a Comment One of the reasons our social wifi system has been a runaway success is that people understand the value of social media, or do they? It is safe to say that most people know...
76% of major retailers don’t offer free in-store WiFi Purple WiFiby Dave Musgrove18/04/2013Leave a Comment According to a recent study by mobile marketing agency Sponge, over three quarters of major UK retailers are missing out on the opportunity to engage with and learn about their...
Concurrent users vs. clutter-free airspace – The curious balance Purple WiFiby Dave Musgrove17/04/2013Leave a Comment When looking at wireless access points, I would always find myself curious about one thing: How many concurrent users can use this thing at the same time, before it falls...
Customer analytics proven to boost business Purple WiFiby Dave Musgrove16/04/2013Leave a Comment RIS News has found some interesting trending facts about how businesses can benefit from customer analytics. The power of social media has enabled new brands to be discovered, with 50%...
SmartPhone users check Facebook app 14 times a day Social mediaby Dave Musgrove09/04/2013Leave a Comment Recent research by IDC for Facebook has shown the terrifying extent of our social media habit, with the average FB smartphone user logging on 14 times a day! Obviously the...
And the Lord said, thou shalt use WiFi Purple WiFiby Dave Musgrove08/04/2013Leave a Comment Thou shalt use WiFi! On Sunday, WiFi usage received its most divine recommendation to date when St John’s Church in Mickleover, Derbyshire conducted the UK’s first digital church service. Tablet...
80% of mobile consumers are influenced by in-store Wi-Fi when deciding where to shop Purple WiFiby Jessica Thomas07/04/2013Leave a Comment A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks In early 2013, IDC issued the updated version of its IDC Retail Insights report outlining the...
Indoor Location Tracking to reach $5BN by 2018 Purple WiFiby Gavin Wheeldon07/04/2013Leave a Comment Online has for many years been spoilt with the wealth of information available to understand visitor behaviour, one of the really interesting developments was in-page analytics. What this allows you...
School WiFi not fit for the 21st century Purple WiFiby Dave Musgrove03/04/2013Leave a Comment Pupils in England are at risk of missing out because their schools do not have good enough WiFi, recent figures have suggested. Schools need fully accessible WiFi in order to...