Blogs
Tag: WiFi Analytics
Why Airports Need Guest WiFi
Not only can Guest WiFi enhance customer satisfaction, it's expected. If your airport doesn't offer WiFi services yet, then click here to see how it can help your bottom-line.
ECommerce level insights for Physical Spaces
Discover the importance of seamlessly integrating analytics across digital and physical realms for a holistic understanding of customer behavior.
Armature Works enhances its guest WiFi experience with Purple
Today Purple announced that it has entered into a strategic partnership with mixed-use event space Armature Works.
Reducing Telco Churn with WiFi Analytics and Engagements Offerings
Discover the effectiveness Purple’s placement in partner deals has on reducing telco churn and driving additional value.
The importance of collecting real-time passenger feedback
The process of traveling can be stressful and passengers are looking for their experiences to be seamless, see why collecting real-time feedback is so important
Purple welcomes Palm Beach International Airport as a new business partner
The long-term relationship goals are to capture traveler feedback, collect insights on reasons for travel, and understand traveler preferences and requirements.
What does successful promotional marketing look like? A Purple guide
Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition.
Digital transformation in retail: From omnichannel to unified commerce
Meeting new challenges from consumer expectations and shifts in the industry landscape retailers must adapt and adopt digital solutions.
6 Ways Businesses Can Benefit from Indoor Location Services
Discover 6 real examples of businesses benefitting from indoor location services. From in-depth visitor analytics to enhanced venue safety and more!
What are Indoor Location Services? Updated for 2023
Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.
5 benefits of WiFi Sponsorship you don’t get with traditional advertising channels
In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues across the globe to a network of over 1 million end users! In this blog, we’re going to look at the benefits of Purple’s WiFi…
Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday
In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!
Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys?
The Purple Sponsorship Program is creating a new marketing channel for brands - see how you can reach your ideal audiences with Purple WiFi Advertising
Purple introduces customer Revenue Share Program
Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost!
WiFi proximity marketing: Strategies and how they work
What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.